Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
December, 2002, Vol. 02, Issue 12
The 10 Elements of the Spa Experience
By Robin Zill, LMT
The 10 Elements of the Spa Experience were designed to teach the consumer and professional about the integrated nature of the spa experience. This is the final article in a 12-part series.
The spa industry, with its tremendous scope and worldwide reach, is poised, perhaps more than any other industry, to lead our culture into the next century, and into the next paradigm of living.Giving definition to the macrocosm of the spa experience, using the microcosm of the 10 Elements, was a little like holding infinity in the palm of your hand. I can't help but feel we've only scratched the surface. I have taken the liberty of showing how the spa experience can provide a lifelong career track for the therapist, and how it can be life-changing for the individual.
Since this is the final article in the series, let's review the 10 elements, and begin to explore the relationship between them. The first goal is to help define the elusive, ever-changing nature of the spa experience. The second is to create a foundation; a common language and career path for the emerging spa professional. As the number 10 is rich in symbol, representing both the beginning and end of a cycle, this concluding article is the perfect time to set the stage for the next avenue of growth.
Take a moment to review the Ten Elements of the Spa Experience. Within the circle, all 10 elements are related and interact dynamically with one another. Each element is reviewed below; I challenge you to consider how touch relates to the other nine elements. Currently the elements can be defined as:
Integrating the Ten Elements
The essence of the 10 elements is in how they relate to one another; this will require more dialogue and thought. The triangle symbol represents the integration of three elements working together, and I have listed a few examples below to stimulate your thinking. The goal is actually a process: how can we actively create integrated spa experiences for ourselves and for our clients
How can diet, exercise, body type and season affect when and what kind of massage is given?
What is the role of the massage therapist as timekeeper? How does this one facet of creating space for personal growth separate us from other professions?
What tools do massage therapists use to select products and modalities -- ancient philosophical systems, current scientific data, a combination of both? What role should belief systems or intuition play in their selections?
How can we support the environment in the massage experience? How can members of the massage and spa industries unite to encourage better stewardship of the earth?
Will cross-training in massage, hydrotherapy and aesthetics be a natural career track for the massage therapist?
It was amazing for me to reflect back and try to articulate ideas that seemed vague and difficult, only to find that they have been articulated and explored by many before. I am learning how people, even if only for the briefest of moments, weave into our lives as teachers and mentors. I've learned that a true teacher often goes unacknowledged in her or his own time. Yet, as part of the human family, we are connected and this knowledge lives on in the collective unconscious. Like roots, to flowers, to seeds... the story is one of interconnected humanity, not the individual.
It is the giving and receiving that keep us connected. Writing this series for Massage Today brought home to me how many people and industries have gone into building our culture and making us who we are today. This has connected me to great minds and great friends. Alex Szekely, from the Golden Door, who has recently passed on, was one of these people for me - he gave me the confidence to express my voice. Although it is impossible for me to acknowledge everyone who has inspired me, I would especially like to thank my colleagues on the ISPA Educational Committee, past and present; Dr. Jonathan DeVierville for his visionary thinking; and many colleagues who have given of their time. Thanks to Dr. Fritof Capra, Michael Schneider, Dr. Elton Haas, and Dr. LawrenceVan Der Post for authoring books that inspired me to think differently. I would especially like to thank my contributing editor, Kelly Colbert Baynham, whose thoughtful insights (and ability to listen) helped to articulate and evolve the 10 elements.
How we internalize the impressions and lessons from the people we love and respect is critical. Why? Because the impressions of our community often become our own. Like a river, the story of our times flows forward through individuals. This is not a passive happening; people who carry forward the story possess a special characteristic -- they are open to change. They share the like-minded qualities of being willing to risk, grow, explore and evolve. And they are willing to share what they've learned with others.
It is this interrelated nature of The Great Spa Conversation that has so intrigued me. I hope this is just the beginning. Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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