Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
December, 2002, Vol. 02, Issue 12
The 10 Elements of the Spa Experience
By Robin Zill, LMT
The 10 Elements of the Spa Experience were designed to teach the consumer and professional about the integrated nature of the spa experience. This is the final article in a 12-part series.
The spa industry, with its tremendous scope and worldwide reach, is poised, perhaps more than any other industry, to lead our culture into the next century, and into the next paradigm of living.Giving definition to the macrocosm of the spa experience, using the microcosm of the 10 Elements, was a little like holding infinity in the palm of your hand. I can't help but feel we've only scratched the surface. I have taken the liberty of showing how the spa experience can provide a lifelong career track for the therapist, and how it can be life-changing for the individual.
Since this is the final article in the series, let's review the 10 elements, and begin to explore the relationship between them. The first goal is to help define the elusive, ever-changing nature of the spa experience. The second is to create a foundation; a common language and career path for the emerging spa professional. As the number 10 is rich in symbol, representing both the beginning and end of a cycle, this concluding article is the perfect time to set the stage for the next avenue of growth.
Take a moment to review the Ten Elements of the Spa Experience. Within the circle, all 10 elements are related and interact dynamically with one another. Each element is reviewed below; I challenge you to consider how touch relates to the other nine elements. Currently the elements can be defined as:
Integrating the Ten Elements
The essence of the 10 elements is in how they relate to one another; this will require more dialogue and thought. The triangle symbol represents the integration of three elements working together, and I have listed a few examples below to stimulate your thinking. The goal is actually a process: how can we actively create integrated spa experiences for ourselves and for our clients
How can diet, exercise, body type and season affect when and what kind of massage is given?
What is the role of the massage therapist as timekeeper? How does this one facet of creating space for personal growth separate us from other professions?
What tools do massage therapists use to select products and modalities -- ancient philosophical systems, current scientific data, a combination of both? What role should belief systems or intuition play in their selections?
How can we support the environment in the massage experience? How can members of the massage and spa industries unite to encourage better stewardship of the earth?
Will cross-training in massage, hydrotherapy and aesthetics be a natural career track for the massage therapist?
It was amazing for me to reflect back and try to articulate ideas that seemed vague and difficult, only to find that they have been articulated and explored by many before. I am learning how people, even if only for the briefest of moments, weave into our lives as teachers and mentors. I've learned that a true teacher often goes unacknowledged in her or his own time. Yet, as part of the human family, we are connected and this knowledge lives on in the collective unconscious. Like roots, to flowers, to seeds... the story is one of interconnected humanity, not the individual.
It is the giving and receiving that keep us connected. Writing this series for Massage Today brought home to me how many people and industries have gone into building our culture and making us who we are today. This has connected me to great minds and great friends. Alex Szekely, from the Golden Door, who has recently passed on, was one of these people for me - he gave me the confidence to express my voice. Although it is impossible for me to acknowledge everyone who has inspired me, I would especially like to thank my colleagues on the ISPA Educational Committee, past and present; Dr. Jonathan DeVierville for his visionary thinking; and many colleagues who have given of their time. Thanks to Dr. Fritof Capra, Michael Schneider, Dr. Elton Haas, and Dr. LawrenceVan Der Post for authoring books that inspired me to think differently. I would especially like to thank my contributing editor, Kelly Colbert Baynham, whose thoughtful insights (and ability to listen) helped to articulate and evolve the 10 elements.
How we internalize the impressions and lessons from the people we love and respect is critical. Why? Because the impressions of our community often become our own. Like a river, the story of our times flows forward through individuals. This is not a passive happening; people who carry forward the story possess a special characteristic -- they are open to change. They share the like-minded qualities of being willing to risk, grow, explore and evolve. And they are willing to share what they've learned with others.
It is this interrelated nature of The Great Spa Conversation that has so intrigued me. I hope this is just the beginning. Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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