Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
December, 2002, Vol. 02, Issue 12
The 10 Elements of the Spa Experience
By Robin Zill, LMT
The 10 Elements of the Spa Experience were designed to teach the consumer and professional about the integrated nature of the spa experience. This is the final article in a 12-part series.
The spa industry, with its tremendous scope and worldwide reach, is poised, perhaps more than any other industry, to lead our culture into the next century, and into the next paradigm of living.Giving definition to the macrocosm of the spa experience, using the microcosm of the 10 Elements, was a little like holding infinity in the palm of your hand. I can't help but feel we've only scratched the surface. I have taken the liberty of showing how the spa experience can provide a lifelong career track for the therapist, and how it can be life-changing for the individual.
Since this is the final article in the series, let's review the 10 elements, and begin to explore the relationship between them. The first goal is to help define the elusive, ever-changing nature of the spa experience. The second is to create a foundation; a common language and career path for the emerging spa professional. As the number 10 is rich in symbol, representing both the beginning and end of a cycle, this concluding article is the perfect time to set the stage for the next avenue of growth.
Take a moment to review the Ten Elements of the Spa Experience. Within the circle, all 10 elements are related and interact dynamically with one another. Each element is reviewed below; I challenge you to consider how touch relates to the other nine elements. Currently the elements can be defined as:
Integrating the Ten Elements
The essence of the 10 elements is in how they relate to one another; this will require more dialogue and thought. The triangle symbol represents the integration of three elements working together, and I have listed a few examples below to stimulate your thinking. The goal is actually a process: how can we actively create integrated spa experiences for ourselves and for our clients
How can diet, exercise, body type and season affect when and what kind of massage is given?
What is the role of the massage therapist as timekeeper? How does this one facet of creating space for personal growth separate us from other professions?
What tools do massage therapists use to select products and modalities -- ancient philosophical systems, current scientific data, a combination of both? What role should belief systems or intuition play in their selections?
How can we support the environment in the massage experience? How can members of the massage and spa industries unite to encourage better stewardship of the earth?
Will cross-training in massage, hydrotherapy and aesthetics be a natural career track for the massage therapist?
It was amazing for me to reflect back and try to articulate ideas that seemed vague and difficult, only to find that they have been articulated and explored by many before. I am learning how people, even if only for the briefest of moments, weave into our lives as teachers and mentors. I've learned that a true teacher often goes unacknowledged in her or his own time. Yet, as part of the human family, we are connected and this knowledge lives on in the collective unconscious. Like roots, to flowers, to seeds... the story is one of interconnected humanity, not the individual.
It is the giving and receiving that keep us connected. Writing this series for Massage Today brought home to me how many people and industries have gone into building our culture and making us who we are today. This has connected me to great minds and great friends. Alex Szekely, from the Golden Door, who has recently passed on, was one of these people for me - he gave me the confidence to express my voice. Although it is impossible for me to acknowledge everyone who has inspired me, I would especially like to thank my colleagues on the ISPA Educational Committee, past and present; Dr. Jonathan DeVierville for his visionary thinking; and many colleagues who have given of their time. Thanks to Dr. Fritof Capra, Michael Schneider, Dr. Elton Haas, and Dr. LawrenceVan Der Post for authoring books that inspired me to think differently. I would especially like to thank my contributing editor, Kelly Colbert Baynham, whose thoughtful insights (and ability to listen) helped to articulate and evolve the 10 elements.
How we internalize the impressions and lessons from the people we love and respect is critical. Why? Because the impressions of our community often become our own. Like a river, the story of our times flows forward through individuals. This is not a passive happening; people who carry forward the story possess a special characteristic -- they are open to change. They share the like-minded qualities of being willing to risk, grow, explore and evolve. And they are willing to share what they've learned with others.
It is this interrelated nature of The Great Spa Conversation that has so intrigued me. I hope this is just the beginning. Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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