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Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
December, 2002, Vol. 02, Issue 12
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, you're going to work in a medical spa. Congratulations.
You could probably tell from my last letter that I felt this was the right direction for you to take. Medical spas are the wave of the future. In fact, I think that over the next two decades, the distinction between spas and medical facilities will continue to blur, until eventually, we will barely be able to remember the days when we thought of them as such separate facilities.
Consider this: major medical establishments such as John's Hopkins and the Mayo Clinic are aggressively pursuing the development of wellness facilities and spas. They have "seen the light" and have already contacted professionals in the industry to help formulate their plans. These new facilities will feature the latest technology and some of the best physicians, but they will also offer people the comfort and hands-on care found in spas. Practitioners will spend more time, on average, with each person, who may well be called a "guest," as in the spa model, rather than a "patient," as in the medical model. Traditional doctors and experts in complementary and alternative medicine (CAM) will work side-by-side to develop detailed life plans for their guests, attempting not only to stave off disease once it arises, but to create optimal health throughout each individual's lifespan.
Many new facilities will focus on longevity. I personally know of several well-funded startups focusing on this aspect of the medical spa, with treatments and programs tailored to those who wish to maintain youthful looks and health for as long as possible. This paradigm is nothing new - the Pritikin Longevity Center started back in the 70s, and it's interesting to note that Pritikin has just recently amended its name to "Longevity Center & Spa."
So, longevity centers are moving toward spas, and spas are moving toward longevity centers, and the whole medical industrial complex is moving somewhere right into the middle of it all. Knowing this, how can you fit in?
The Holy Grail
First of all, it's important to understand something that is going on in the spa world right now that will impact your chances at success within it. Currently, there is a great quest going on, and there are a number of players seeking the elusive "holy grail" of the spa world. What is this holy grail? Nobody knows for sure exactly what it will look like, but everyone knows it will include a chain of spas or spa-like facilities that capture the public's imagination (and dollars) in a big way. It will be the key brand in a future dominated by wellness-oriented spa facilities. From what you've told me, the owners of this medical spa that is hiring you believes they have a chance to become this key brand. Believe me, there are dozens of others who believe the same thing.
To succeed in this early phase of the new medical spa world, there are several things you can do to make yourself more attractive to those people seeking this "holy grail." By understanding their mindset, you can help them on their quest. This will benefit you on your own personal quest for success and fulfillment. It's important, though, not to get too caught up in the fervor of this quest. People hot on the trail of the holy grail often get blinded by their own ambition. Successful navigation of this next tricky part of your career path requires two apparently opposing qualities: a cool, calm rational perspective and also a truckload of enthusiasm.
Keep Your Cool
I understand you're excited, but in this situation, your excitement may not serve you. Let me explain.
If you hop on board the dreamboat created by the owners of this new medical spa, you're going to be in for a rough ride at first, because their concept is not proven yet, and the clientele is still being created. So, rather than jump feet first, keep a cool head, and ask yourself some practical questions:
There are other questions, of course, but I think you get the idea. You're someone who always strives to do the best possible job, Lou, and I know you're going all out in this new position, but I'm worried that you're going to overextend yourself. Remember, you've got to take care of yourself to be able to help others!
Medical Spa Rah-Rah
All of these warnings notwithstanding, let's not forget that you're also embarking on an extremely fun, challenging and exciting mission. At this early stage in the development of the medical spa category, the fledgling field needs all the enthusiastic boosting it can get, especially from those of us who find ourselves working in the trenches, trying to make a consciousness shift in the minds of millions of people.
So... get fired up! You're going where few spa therapists have gone before. You'll be working with people who have serious medical conditions, people who've recently undergone surgery (cosmetic and otherwise). You'll be standing side-by-side with doctors who'll expect you to know what they're talking about when they reference medical codes and other arcane information. The people on your treatment table are going to expect more than just relaxation. They're going to expect results.
It's up to you to become an ambassador for this new field. By getting more serious about your skills, developing them further, and soaking up all the knowledge you're going to be surrounded with, you will soon add immeasurably to your value as a therapist, as an employee, and as a contributing member of society. It's a worthy path you're on.
The next time I have a chance to write, I'll fill you in on some of the details regarding the hands-on skills you'll likely need to develop in your new position. I have a few other friends who work in the medical spa field, and I'm sure their experience will be of help to you.
Until then, take care,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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