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The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
December, 2002, Vol. 02, Issue 12
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, you're going to work in a medical spa. Congratulations.
You could probably tell from my last letter that I felt this was the right direction for you to take. Medical spas are the wave of the future. In fact, I think that over the next two decades, the distinction between spas and medical facilities will continue to blur, until eventually, we will barely be able to remember the days when we thought of them as such separate facilities.
Consider this: major medical establishments such as John's Hopkins and the Mayo Clinic are aggressively pursuing the development of wellness facilities and spas. They have "seen the light" and have already contacted professionals in the industry to help formulate their plans. These new facilities will feature the latest technology and some of the best physicians, but they will also offer people the comfort and hands-on care found in spas. Practitioners will spend more time, on average, with each person, who may well be called a "guest," as in the spa model, rather than a "patient," as in the medical model. Traditional doctors and experts in complementary and alternative medicine (CAM) will work side-by-side to develop detailed life plans for their guests, attempting not only to stave off disease once it arises, but to create optimal health throughout each individual's lifespan.
Many new facilities will focus on longevity. I personally know of several well-funded startups focusing on this aspect of the medical spa, with treatments and programs tailored to those who wish to maintain youthful looks and health for as long as possible. This paradigm is nothing new - the Pritikin Longevity Center started back in the 70s, and it's interesting to note that Pritikin has just recently amended its name to "Longevity Center & Spa."
So, longevity centers are moving toward spas, and spas are moving toward longevity centers, and the whole medical industrial complex is moving somewhere right into the middle of it all. Knowing this, how can you fit in?
The Holy Grail
First of all, it's important to understand something that is going on in the spa world right now that will impact your chances at success within it. Currently, there is a great quest going on, and there are a number of players seeking the elusive "holy grail" of the spa world. What is this holy grail? Nobody knows for sure exactly what it will look like, but everyone knows it will include a chain of spas or spa-like facilities that capture the public's imagination (and dollars) in a big way. It will be the key brand in a future dominated by wellness-oriented spa facilities. From what you've told me, the owners of this medical spa that is hiring you believes they have a chance to become this key brand. Believe me, there are dozens of others who believe the same thing.
To succeed in this early phase of the new medical spa world, there are several things you can do to make yourself more attractive to those people seeking this "holy grail." By understanding their mindset, you can help them on their quest. This will benefit you on your own personal quest for success and fulfillment. It's important, though, not to get too caught up in the fervor of this quest. People hot on the trail of the holy grail often get blinded by their own ambition. Successful navigation of this next tricky part of your career path requires two apparently opposing qualities: a cool, calm rational perspective and also a truckload of enthusiasm.
Keep Your Cool
I understand you're excited, but in this situation, your excitement may not serve you. Let me explain.
If you hop on board the dreamboat created by the owners of this new medical spa, you're going to be in for a rough ride at first, because their concept is not proven yet, and the clientele is still being created. So, rather than jump feet first, keep a cool head, and ask yourself some practical questions:
There are other questions, of course, but I think you get the idea. You're someone who always strives to do the best possible job, Lou, and I know you're going all out in this new position, but I'm worried that you're going to overextend yourself. Remember, you've got to take care of yourself to be able to help others!
Medical Spa Rah-Rah
All of these warnings notwithstanding, let's not forget that you're also embarking on an extremely fun, challenging and exciting mission. At this early stage in the development of the medical spa category, the fledgling field needs all the enthusiastic boosting it can get, especially from those of us who find ourselves working in the trenches, trying to make a consciousness shift in the minds of millions of people.
So... get fired up! You're going where few spa therapists have gone before. You'll be working with people who have serious medical conditions, people who've recently undergone surgery (cosmetic and otherwise). You'll be standing side-by-side with doctors who'll expect you to know what they're talking about when they reference medical codes and other arcane information. The people on your treatment table are going to expect more than just relaxation. They're going to expect results.
It's up to you to become an ambassador for this new field. By getting more serious about your skills, developing them further, and soaking up all the knowledge you're going to be surrounded with, you will soon add immeasurably to your value as a therapist, as an employee, and as a contributing member of society. It's a worthy path you're on.
The next time I have a chance to write, I'll fill you in on some of the details regarding the hands-on skills you'll likely need to develop in your new position. I have a few other friends who work in the medical spa field, and I'm sure their experience will be of help to you.
Until then, take care,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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