Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
December, 2002, Vol. 02, Issue 12
We Get Letters & E-Mail
More Perspectives on Legislative Problems in PA
By Editorial Staff
The following three letters to the editor comment on LaRose Daniels' article, "Legislative Problems in Pennsylvania," which appeared in the November issue.(To read the original article, click here.) The first letter was submitted by LaRose herself; the second and third letters were submitted by members of the American Organization for Bodywork Therapies of Asia (AOBTA), which is also working on exemption language for the proposed bill.
Thank you for this opportunity to respond to Ms. Flagg's comments regarding the article about legislative problems in Pennsylvania. Ms. Flagg suggests that APTA waited until it was too late in the process to get an exemption into the bill. This is inaccurate.
APTA has made its needs clear all along, which resulted in polarity therapy having a title exemption in the bill, until Ms. Flagg unilaterally removed it. Once it was removed, APTA has asked repeatedly that it be reinstated, and has provided the coalition in PA with model language as developed by the energy practices of the Federation.
Unfortunately, the coalition, of which APTA is a member, is not working according to the consensus process. It is a serious problem when one practice decides it can override and dictate to another practice.
LaRose Daniels, MS, RPP
This is in reply to your November cover story. For the record, AOBTA has been involved with the PA legislative coalition since the beginning. George Fleck began working with them, and we stepped in when we took over as AOBTA state representatives.
In the last few meetings, the mood in the coalition has changed. Previously, it had been one of joint effort and concern for all involved. Now, the AMTA just wants the bill passed, and it seems that it doesn't care who it affects adversely. AMTA truly believes its exemption wording will cover any touch profession that doesn't want to be in the bill, and we disagree. Our continued objections to the wording were not recorded in the minutes of any of the meetings. If AMTA didn't insist on having such a broad scope of practice, we wouldn't have the need for specific exemptions.
The PA bill isn't great for massage therapists, either, since they would share a revolving seat on the board with dieticians. So, for two years, they'd have no control over what goes on. Who would want that?
As Asian bodywork therapists, we are not opposed to licensing, so long as it's equitable. But we demand a voice in the legislative process, and want to have a seat on a board that legislates to us. Is that so hard to understand? We primarily want exemption from this bill because it gives us absolutely no voice. The Nursing Board (with one dietician or massage person) could easily ignore our Asian bodywork therapy education and credentials, requiring that we all go to massage school. (This has happened in other states.) This could severely limit our practices. We're not saying it will happen, but it could, and we need to be wary of that.
Despite AMTA's statement about only granting exemptions to practices with "recognized legal definitions," the bill, as it now stands, does have an exemption for reflexology by name. It is our understanding that reflexology does not have legal trademark status for its modality. At the coalition meeting, it was explained that, because reflexology had been working with the coalition for a long time, it was allowed the requested exemption.
As we've noted before, the AOBTA has also been involved in the coalition process for a long time, yet we were not given the same courtesy. If the AMTA can give a specific exemption to one profession, it must give it to others. We must stand up for ourselves and fight for our rights, before they are swept away.
Pattie Middlemiss, MSN, RN, ABT
Susan Wood, ABT
I have been a Jin Shin Do® practitioner for 27 years. Our profession has had its own "legal definition" for about 30 years. Twenty years ago, even though I had studied my profession for seven years, I was required to attend massage school for a year to qualify to sit for a licensing exam to touch in New York State. I am now a Pennsylvania resident, but I see the same type of legislation being proposed here.
In response to the comments submitted by Retta Flagg and Ron Precht, I think their words point directly to the concerns of non-massage bodywork practitioners. First, the discussion over the exemption clause at coalition meetings did not begin at the July meeting. AOBTA representatives questioned the language from the beginning, and sent to the coalition president language agreed upon by six of the seven members of the Federation of Massage, Bodywork and Somatic Practice Organizations, of which AMTA is a member.
The AMTA language leaves a large opening for interpretation by massage-oriented regulating agencies (as in New York) to define all touch therapy as massage, and thus to subsume all other bodywork practices under its auspices. This of course would require anyone practicing non-massage bodywork in states with these laws in the books to spend significant time and money to study a discipline unrelated to their work, just to be "legal" under these definitions.
I do not begrudge people their attempts to strengthen their economic base, except where it infringes unfairly on the livelihood of others. Essentially, this tactic supports a monopoly on touch therapy education and definition.
Deborah Valentine Smith, LMT
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