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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
December, 2002, Vol. 02, Issue 12
No Better Time Than Now
By Ralph Stephens, BS, LMT, NCTMB
The holidays are upon us. It is a wonderful time of the year; a time when people buy gift certificates for massage with complete abandon. When I first started my practice, very few Christmas gift certificates were brought in and used.In the last few years, they all are redeemed. I think this shows the improved awareness of massage by the general public, and the improved image of massage in the past few years.
At the end of each year, almost every person of every persuasion has a day to acknowledge his or her beliefs. From the most sacred to the most material to the most demonic, all seem to agree this is a special time of the year. It is a time of conclusion and a time of beginning. Close the books December 31, and make New Year's resolutions January 1.
In our profession, we are near an ending. The emergence period is or will soon be over. It has been quite a ride from obscurity to fad. Unfortunately, little planning was done to establish a firm foundation under the profession to support the exponential growth we have experienced. Standards, definitions and terminology have become watered down to include anyone and anything.
Our profession awakened from its "Dark Ages" in the late 1960s with high hopes of being an alternative to the sickness care delivery system of the allopaths. For a fleeting moment, it looked as if that idea might manifest into reality. However, egos, the struggle for power and the almighty dollar is rapidly relegating the profession to the spa/relaxation/new age sector and the symptom-treating sector -- easier to control, I suppose.
Instead of developing and defending natural therapeutics as a viable alternative to the allopaths, we are trying desperately to get them to control us. We bow to them and lower our rates to be a part of their plans. Schools lure kids into our profession with promises of big bucks from insurance scams. We spend more time studying pathology than we do studying health. We are trying to prove massage "works" through allopathic research methods, so they will prescribe massage.
If this pattern continues, the allopaths will control massage. We are handing it to them, on their terms. The goal of the sickness care system is more sickness. They must have a neverending supply of patients. The treatment protocols are designed to ensure future business. Wellness is a dirty word to the allopathic industry. If we continue to run toward the medical model and its extortion scam (insurance), our opportunity to provide wellness and health care will be diminished or lost altogether. It will be such a waste if we become soft tissue symptom specialists, treating minor musculoskeletal complaints, as allowed by thegatekeepers, for $12.50 an hour plus benefits in the PT Departments.
As the emergence period ends, the co-opting period is beginning. It is going quite well in Texas. Prostitution has just about reclaimed the term massage there. Many of what are called massage schools in Texas crank out prostitutes faster than therapists. Those of you in Texas who care about massage as a health care profession better get to work next year, before it is too late.
The cosmetology accreditation association has applied for, and will mostly likely be granted, permission to accredit massage and bodywork programs. Look for some of our scope of practice to disappear into this hole and come out as property of the cosmetology profession. "Cosmo schools" may engineer a lock on the spa training market with integrated training of massage and cosmetology. Watch for this tragic development in your area soon.
The DCs will be marching on our scope of practice during the next legislative period. The public health sector is trying to gain complete control over health care by passing the Model State Emergency Health Powers Act (MSEHPA). Don't let them get away with this where you live.
The good news is, there is still time to save ourselves. The public has had a taste of alternative health care. They are seeking it with a passion. They are tired of being "practiced upon" by the sickness system. This is the group that will support us in defending our scope of practice and our right to practice. These are the people who want cost-effective health care most of the time and crisis medicine only occasionally, preferably never.
We must become active in promoting personal medical savings and health care reimbursement accounts. This encourages people to make their own decisions about health care, instead of insurance companies. Massage is incredibly cost-effective, considering what we do. We must become active legislatively, defending our scope of practice and freedom of health care. Only you, as an individual can do this. Just 10 people ringing a state legislator's phone gets his or her attention. It is up to you -- not some association, not some group. Only you can prevent this legislation. This is not for our personal benefit; it is for our patients and their children.
The November elections are over, and America has the government and politicians it deserves. If you didn't vote, don't complain. You had your chance and blew it. All we can do now is work with the hand we've been dealt, and do the best we can with it. Action is required; effort is required. If you want to do something bad for the world, thousands of people will help you. If you want to do something good, you will be part of a very small group - but that small group will be much more powerful than the mob. Societal change has always been brought about by small, powerful groups.
Celebrate this season according to your beliefs. Remember, there is something bigger about it than yourself, something bigger than all the glitter. May you experience the joy of inner peace, and may that joy guide you and inspire you to better serve suffering humanity. Commit to making your life and the lives of those you touch better by this time next year.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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