Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
December, 2002, Vol. 02, Issue 12
No Better Time Than Now
By Ralph Stephens, BS, LMT, NCTMB
The holidays are upon us. It is a wonderful time of the year; a time when people buy gift certificates for massage with complete abandon. When I first started my practice, very few Christmas gift certificates were brought in and used.In the last few years, they all are redeemed. I think this shows the improved awareness of massage by the general public, and the improved image of massage in the past few years.
At the end of each year, almost every person of every persuasion has a day to acknowledge his or her beliefs. From the most sacred to the most material to the most demonic, all seem to agree this is a special time of the year. It is a time of conclusion and a time of beginning. Close the books December 31, and make New Year's resolutions January 1.
In our profession, we are near an ending. The emergence period is or will soon be over. It has been quite a ride from obscurity to fad. Unfortunately, little planning was done to establish a firm foundation under the profession to support the exponential growth we have experienced. Standards, definitions and terminology have become watered down to include anyone and anything.
Our profession awakened from its "Dark Ages" in the late 1960s with high hopes of being an alternative to the sickness care delivery system of the allopaths. For a fleeting moment, it looked as if that idea might manifest into reality. However, egos, the struggle for power and the almighty dollar is rapidly relegating the profession to the spa/relaxation/new age sector and the symptom-treating sector -- easier to control, I suppose.
Instead of developing and defending natural therapeutics as a viable alternative to the allopaths, we are trying desperately to get them to control us. We bow to them and lower our rates to be a part of their plans. Schools lure kids into our profession with promises of big bucks from insurance scams. We spend more time studying pathology than we do studying health. We are trying to prove massage "works" through allopathic research methods, so they will prescribe massage.
If this pattern continues, the allopaths will control massage. We are handing it to them, on their terms. The goal of the sickness care system is more sickness. They must have a neverending supply of patients. The treatment protocols are designed to ensure future business. Wellness is a dirty word to the allopathic industry. If we continue to run toward the medical model and its extortion scam (insurance), our opportunity to provide wellness and health care will be diminished or lost altogether. It will be such a waste if we become soft tissue symptom specialists, treating minor musculoskeletal complaints, as allowed by thegatekeepers, for $12.50 an hour plus benefits in the PT Departments.
As the emergence period ends, the co-opting period is beginning. It is going quite well in Texas. Prostitution has just about reclaimed the term massage there. Many of what are called massage schools in Texas crank out prostitutes faster than therapists. Those of you in Texas who care about massage as a health care profession better get to work next year, before it is too late.
The cosmetology accreditation association has applied for, and will mostly likely be granted, permission to accredit massage and bodywork programs. Look for some of our scope of practice to disappear into this hole and come out as property of the cosmetology profession. "Cosmo schools" may engineer a lock on the spa training market with integrated training of massage and cosmetology. Watch for this tragic development in your area soon.
The DCs will be marching on our scope of practice during the next legislative period. The public health sector is trying to gain complete control over health care by passing the Model State Emergency Health Powers Act (MSEHPA). Don't let them get away with this where you live.
The good news is, there is still time to save ourselves. The public has had a taste of alternative health care. They are seeking it with a passion. They are tired of being "practiced upon" by the sickness system. This is the group that will support us in defending our scope of practice and our right to practice. These are the people who want cost-effective health care most of the time and crisis medicine only occasionally, preferably never.
We must become active in promoting personal medical savings and health care reimbursement accounts. This encourages people to make their own decisions about health care, instead of insurance companies. Massage is incredibly cost-effective, considering what we do. We must become active legislatively, defending our scope of practice and freedom of health care. Only you, as an individual can do this. Just 10 people ringing a state legislator's phone gets his or her attention. It is up to you -- not some association, not some group. Only you can prevent this legislation. This is not for our personal benefit; it is for our patients and their children.
The November elections are over, and America has the government and politicians it deserves. If you didn't vote, don't complain. You had your chance and blew it. All we can do now is work with the hand we've been dealt, and do the best we can with it. Action is required; effort is required. If you want to do something bad for the world, thousands of people will help you. If you want to do something good, you will be part of a very small group - but that small group will be much more powerful than the mob. Societal change has always been brought about by small, powerful groups.
Celebrate this season according to your beliefs. Remember, there is something bigger about it than yourself, something bigger than all the glitter. May you experience the joy of inner peace, and may that joy guide you and inspire you to better serve suffering humanity. Commit to making your life and the lives of those you touch better by this time next year.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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