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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
December, 2002, Vol. 02, Issue 12
By Cliff Korn, BS, LMT, NCTMB
I attended an event recently at which a large number of health care workers came together, and in the course of several days maintained current competency by availing themselves of continuing education on pathologies and assessment skills.They also took the time to network, socialize and obtain professional development on issues affecting business in the health care realm today.
These health care workers were not physicians, physician assistants, nurse practitioners or radiologists, but massage therapists. Perhaps because they were massage therapists, they also expanded their activities together to include picking out a stone from a basket that "seemed to be calling to them," then contemplating the mystery and meaning of keeping the stone with them. They also spent lots of time touching each other, forming circles, listening to drums, crying with each other and supporting each other. There were many shared hugs.
So, is this a dichotomy? Is it appropriate behavior for massage therapists? What does it say about massage therapy and its place alongside other caregivers? Are massage therapists "woo-woo" practitioners also trying to be "little doctors?"
When I first entered this field, I probably would have been extremely disenchanted by such a dichotomy of action. I likely would have thought the event's activities trivial, inappropriate and harkening back to summer camp adolescence.
But I don't think that way anymore. I think those who share my earlier views need to lighten up. I now think that massage therapists and bodyworkers can provide comfort to so many because of their abilities to expand the expected behavior models and build upon some incredibly unique strengths. By their very nature, touch therapies provide not just skilled care, but nurturing care. I don't think it's a coincidence that a preponderance of our profession has the ability to mother and nurture others. The approximately 80% of the field that is female enables the rest of the profession to develop and use their nurturing and caring abilities more than they likely would otherwise.
There are many qualities that make us unique in comparison to other caregivers, and I think this is what makes us so acceptable to so much of the population. I'm not suggesting that the stereotypical massage therapist in the tie-dyed muumuu and Birkenstocks should be expected in the critical-care ward of the local hospital, but that we have myriad strengths that allow us to function effectively in the society of caregivers. The fact that so many of us can integrate energy-based therapies alongside neuromuscular and myofascial work allows us to affect positive change that no other discipline of therapy can. Informed, thoughtful treatment need not be excluded from a heart-centered approach.
So, I have learned to enjoy and appreciate the juxtaposition of "Assessment and Treatment of Scapular Pathology," and contemplate the meaning and beauty of a stone that "spoke to me" from a basket. I'm primarily a clinical massage therapist, but I think I am much more effective with "rounded edges." It is my hope that many of us are able to listen to the story of a stone while advancing our clinical skills. No, it's probably not OK to overemphasize the group hugs when interacting with allopathic clinicians, but it's just fine (and most appropriate) when we're together and celebrating our awakening and growth as somatic problem solvers. Besides, I loved summer camp!
As we make our New Year's resolutions for 2003, let's resolve to blend skilled and compassionate touch for our clients. Let's also resolve to treat each other with the same nurturing intent. We'll make the world a better place!
Thanks for listening, and happy holidays!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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