Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
November, 2002, Vol. 02, Issue 11
The 10th Element: Time, Space and Rhythms
By Robin Zill, LMT
The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the 11th article in a 12-part series and focuses on the 10th of the 10 elements: Time, Space and Rhythms.To view a graphic representation of the 10 elements, click here.
There is a unique time to sleep, eat, wake and rejoice for each of us. The 10th element weaves together three elusive concepts: time, space and rhythms. It is defined as the perception of space and time and its relationship to natural cycles and rhythms. The study of the wholeness of the human experience within the context of our environment, and our relationship to space and time, is not a new one. Ancient cultures and great religions have studied the patterns of wo(man)kind for thousands of years. The circular aspect of time has survived through the Aruyvedic teachings, the Chinese Five-Element theory, and the Native American MedicineWheel. All of these circles convey a sense of seasonality, ofrhythm as people move through the brief time they have here on earth. They also emphasize the importance of the environment, the space in which that individual resides. The 10th element represents our effort to capture this dynamic and relate it to the spa experience.
This element makes up the circumference of the 10 Element Circle. I like to think of it as a vessel that holds all of the elements together, giving form to our discussion. The relationship between time, space and rhythms highlights the dynamic interplay between the physical life and the spiritual life; the visible and the invisible. Time and space are "invisible" and relative, yet how we think about them reflects the elusive, existential quality of who we are. It is crucially linked with the fifth element, Integration, located in the center of the circle. A greater understanding of time, space and rhythms helps us integrate the elements of the spa experience. Essentially, the 10th element is about transcendence of self.
Before we leap to how this element has practical applications for our industry, it is helpful to approach it philosophically. Frijtof Capra is one of America's most innovative thinkers; his work as a philosopher, scientist and author has inspired my vision for the spa journey over many years. Since the Tenth Element interacts with all of the other elements, it is the container that gives structure to the spa experience. Capra's description of a living system directly relates to this concept of time, space and rhythms. A living system, he says, has three characteristics:
Capra goes on to say:
Although this element may seem abstract, the 10th element is woven into almost every aspect of the spa experience. It affects how the client perceives space, how much time the client gives to the experience, and the rhythm and flow of the treatment sequence. This intangible "flow" often affects the client's perceived value of the spa experience. It also is a critical factor in determining the quality of the experience and whether the client will come back.
As with life, the spa experience involves many complex interactions and rhythms. Take scheduling for example. What are the busiest days, hours and high seasons of the spa? What is the ideal treatment time for a massage, signature treatment or spa package? Do you change the treatment menu to adjust to the changes in the season? How much transition time do you need for the spa guest to maximize their experience, and keep them moving to the next treatment to keep your schedule, yet not rush them? Do you have a rest period built into your treatment program to maximize results? What is your turnaround time between treatments to maximize profits, yet keep your technical staff energized and motivated? How long should a shift be for a massage therapist? What about for the other workers? What is the optimal work week for a massage therapist, receptionist, or spa director? I believe this element will come quickly to the forefront as professionals and consumers begin to create language and meaning as to its importance to the healing process.
I would be remiss if I did not mention the importance of dreams to the 10th element. Dr. Elson Hass, author of Staying Healthy with the Seasons, finds that "regular dreaming awareness suggests that you are close to balance between your inner and outer worlds." For example, "busy/type A" personalities are often unable to relax and often do not sleep well or dream. This causes them to get sick and be forced to rest to recharge their batteries-sound familiar? Conversely, the visionary whose primary focus is the immaterial world can also be out of balance with too much dreaming. They may experience greater physical-mental stress, age faster, and appear confused.
I believe this exploration of balance and integration between the inner and outer world, the physical and nonphysical worlds, is fundamental. Practically speaking, that is why the rest period after a spa treatment is so important. This is where true healing occurs; it occurs from within. For example, the most common problem with hydrotherapy treatments is the lack of a rest period after the body's core temperature has been elevated. Even 5-15 minutes can give your client the chance to achieve homeostasis, and solidify an inner intention. I have often reflected on how important the surrender of one's own personal time is to the ritual of the spa experience. Giving control of one's time over to another with the intention of personal healing is about trust. In a time-impoverished culture that is struggling for balance, this first step is analogous to the first step of the spa journey, ousia insight. Only the client as journeyer can begin on his or her own, by opening the doors to trust, or to truth. It is heartening to note that the essence behind the massage industry is creating the space for this deep unspoken interchange.
There is something magical about a great massage or spa treatment. It is not just the touch, the products or the decor. It is the interchange between client and therapist that creates the quality of space. The elusive rhythm of touch, eyes and smiles, time surrendered, time honored -- this is what makes a memorable experience. Time, space and rhythms are the key to transformation, not just for the individual, but for the therapist and society at large. The immortal chant of nature's rhythm is calling us to dance. Let's listen.
Click here for previous articles by Robin Zill, LMT.
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