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Massage Today
November, 2002, Vol. 02, Issue 11

Step 11: The Golden Rules

By John Fanuzzi

The "Golden Rule is based on the general law to do unto others as you would have others do unto you. This month, I'd like to expand a little on this concept to discuss what I consider the Golden Rules for a Successful Business:

  1. Love your work. Do what you do with a passion. It should not be just for the money. The people, the industry and the love to make some sort of a contribution to life are what will ultimately give you the most fulfillment in life. There is no such a thing as "time" when you are in love - and that includes your work. It is simply your sacred labor.
  2. Hire the right employees. Employees become your family - so make sure they have the same vision and passion you do. Employees must be properly trained, valued, and communicated to -- much like a functional family. How you treat your employees determines whether your workplace is one of peace, or misery. Keep your employees happy, and they will be loyal.
  3. Be a Giver. There are givers and takers in life. I always remember the old saying, " It is better to have loved and lost than to never have loved at all." It does not take that much effort to graciously give more than is expected. True love has no strings attached. When you are in this mode, you are constantly making deposits into your cosmic bank account (good karma). Your payback may not come quickly; but quite often by surprise. So always give a little more than is expected, to your customers and employees. Go the extra mile.
  4. Be Gracious. This is like the grease -- it keeps things lubricated and flowing. When problems come up, dance around them to come up with the right solution. If you can't flow, you'll probably experience stress -- and that's not the way to run a successful business. There are going to be challenges along the way, so dance with them. Do the best structuring and planning you can, and then let it go. Don't be attached to the results; just do you best and let what happens happen.
  5. Keep the Vision. When things do get tough, fear can creep in -- especially when cash is tight. Fear has been on my doorstep many times. The way I've ever overcome fear, besides pure faith, is by remembering the bigger vision. Establish your goal, set a course, and don't let anyone grab the steering wheel from you.
  6. Use Positive Language. In many circumstances, you get what you speak - so be conscious of the words you choose. Positive affirmations help raise your spirits. Negatives only lead to depression and failure. Let your words be the mantras to fulfill your dreams.
  7. Surround yourself with positive people. Don't expect much from people who say "it can't be done" or "I'll try." Look for the "I will" people - those with passion and love for you and their work.
  8. Maintain a commitment to quality. Whether it be product, services, education, or design, always seek to improve yourself and your industry. Set new standards and raise yourself, your staff, and all who follow to a new plateau.
  9. Focus on relationships: Good relationships begin with good communication; to maintain the connection, you must keep the communication going. If you have a large customer or employee base and cannot always talk face-to-face or by phone, use e-mail. Healthy relationships lead to happiness. Keep in touch on a regular basis.
  10. Maintain a winning spirit. You are your own favorite team, so always play as if you cannot fail and you cannot accept defeat. You know no words other than Victory. It is your game to win -- so play to win. You can only be a success if you will it so.

Until next month, I wish you the winning spirit -- now and forever.

Only Victory,

John Fanuzzi


Click here for previous articles by John Fanuzzi.

 

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