Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
November, 2002, Vol. 02, Issue 11
Pacific College of Oriental Medicine Gives the Gift of Massage
By Editorial Staff
Students and faculty from Pacific College of Oriental Medicine (PCOM) provided complimentary massage to an estimated 200 competitors at this year's U.S. Open Wheelchair Tennis Tournament.The tournament, held October 8-11 in San Diego, California, featured top athletes from the United States and 18 different countries.
San Diego-based PCOM also will participate in National Massage Therapy Awareness Week (October 20-26) by offering free tours of its classes in Thai and Swedish massage; acupressure; foot reflexology; Jin Shin; shiatsu; and tuina. In addition, the college will host demonstrations on massage and Chinese medicine at several area health food stores and hospitals during the week.
PCOM offers several massage certification programs, including massage technician; massage therapist; and Oriental bodyworker.
Massage on the Links
The Chiropractic & Massage Clinic proved popular at this year's "Wendy's Championship for Children" Ladies Professional Golfers' Association (LPGA) Tournament. Local massage therapists provided complimentary chair massages to golfers, patrons, caddies, tournament personnel and members of the media throughout the event, held August 4 in Dublin, Ohio.
The clinic was a feature of the Chiropractic Health & Fitness Expo, sponsored by, among others, the Ohio State Chiropractic Association. The Expo Team consisted of volunteer massage therapists and chiropractors.
"I just want to thank you for all the wonderful care and treatment we were given this week," effused LPGA professional Tracy Hanson, speaking with Karen Kelley, promotions coordinator for the expo. "This was needed very much, and all the players are talking about it [the clinic]."
Multidisciplinary Conference to Focus on Low Back, Pelvic Pain
As we go to press, the North American Multidisciplinary Approaches Conference is scheduled to take place October 18-20 in Seattle, Washington. The conference is sponsored by the Journal of Bodywork and Movement Therapies, in association with the International Alliance of Healthcare Educators.
This year's conference, the third such event organized by the Journal, will feature a panel discussion and presentations on effective treatments for low back and pelvic pain. Scheduled to present are:
CAM Research Opportunities in Arizona
The University of Arizona's Program in Integrative Medicine (PIM) has received a five-year, $1.3 million grant from the National Center for Complementary and Alternative Medicine (NCCAM). The grant will be used to establish the Arizona Complementary & Alternative Medicine Research Training Program, with specific funds designated for research Fellows, including two predoctoral, two postdoctoral, and two short-term clinical undergraduate trainees in 2002-2003.
As part of this program, the university plans to partner with Southwest College of Naturopathic Medicine in Tempe, Arizona. Naturopathic students will be eligible for two-month summer fellowships at the university; naturopathic physicians will be eligible for two-to-three-year fellowships.
"We face a real challenge, in that we have academic researchers who know about research, but don't know about CAM, and we have CAM practitioners who know CAM in the deepest sense, but haven't been trained as researchers," commented Victoria Maizes, MD, executive director of PIM. "With a program like this, there's the potential to address that challenge and develop healthcare practitioners who are grounded in both [CAM and research]."
Thai Hospital Opts for Alternative Care
Piyavate Hospital Plc in Bangkok, Thailand is making room for massages, spa services, yoga, meditation and herbal therapy in 400 of its 500 beds. The conversion is part of a joint venture with EBH Products Co., to open the Circure Alternative Medicine Medical Centre at the hospital in December. The new facility, believed to be the first of its kind in Thailand, will combine Western medical and alternative healing approaches.
Commenting on the hospital's venture into alternative medicine, hospital Chairman Dr. Boon Vanasin stated: "About 90% of ailments are not caused by infection, but by consumption patterns and pollution. Alternative medicine helps patients to protect themselves so they do not need a cure."
Dr. Boon also noted that the hospital would hold seminars on alternative medicine, with foreign health care practitioners invited to network and share information with their Thai counterparts.
Actress Bullock Makes Massage Part of the Set
Entertainers are renowned for the free gifts, or "perks," they have written into their contracts before going on tour or starting work on a new movie. Actress Sandra Bullock, the star of movies such as "Speed" and "Miss Congeniality," has taken the concept to a new level.
According to an interview with the British Broadcasting Corporation (BBC), one of Ms. Bullock's requirements is that she be provided with an onsite wellness center that includes licensed massage therapists.
"It's kind of fun just to see what you can get," Bullock told the BBC.
She also admitted that while she tries to get as many benefits as possible from a studio, she makes sure the rest of the crew gets to enjoy the benefits of massage.
"[These days] actors get such ridiculous perks that you might as well make some of those perks something that benefits everybody."
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