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Massage Today
November, 2002, Vol. 02, Issue 11

Pacific College of Oriental Medicine Gives the Gift of Massage

By Editorial Staff

Students and faculty from Pacific College of Oriental Medicine (PCOM) provided complimentary massage to an estimated 200 competitors at this year's U.S. Open Wheelchair Tennis Tournament.

The tournament, held October 8-11 in San Diego, California, featured top athletes from the United States and 18 different countries.

San Diego-based PCOM also will participate in National Massage Therapy Awareness Week (October 20-26) by offering free tours of its classes in Thai and Swedish massage; acupressure; foot reflexology; Jin Shin; shiatsu; and tuina. In addition, the college will host demonstrations on massage and Chinese medicine at several area health food stores and hospitals during the week.

PCOM offers several massage certification programs, including massage technician; massage therapist; and Oriental bodyworker.

Massage on the Links

The Chiropractic & Massage Clinic proved popular at this year's "Wendy's Championship for Children" Ladies Professional Golfers' Association (LPGA) Tournament. Local massage therapists provided complimentary chair massages to golfers, patrons, caddies, tournament personnel and members of the media throughout the event, held August 4 in Dublin, Ohio.

The clinic was a feature of the Chiropractic Health & Fitness Expo, sponsored by, among others, the Ohio State Chiropractic Association. The Expo Team consisted of volunteer massage therapists and chiropractors.

"I just want to thank you for all the wonderful care and treatment we were given this week," effused LPGA professional Tracy Hanson, speaking with Karen Kelley, promotions coordinator for the expo. "This was needed very much, and all the players are talking about it [the clinic]."

Multidisciplinary Conference to Focus on Low Back, Pelvic Pain

As we go to press, the North American Multidisciplinary Approaches Conference is scheduled to take place October 18-20 in Seattle, Washington. The conference is sponsored by the Journal of Bodywork and Movement Therapies, in association with the International Alliance of Healthcare Educators.

This year's conference, the third such event organized by the Journal, will feature a panel discussion and presentations on effective treatments for low back and pelvic pain. Scheduled to present are:

  • Leon Chaitow, ND, DO: "Osteopathic Positional Release Approaches to Care of Low Back Problems";
  • Judith Aston, BA, MFA, MT: "Significant Implications of Aston Mechanics for the Pelvis";
  • Judith DeLany, LMT: "Trigger Point Influences in Lower Back and Pelvic Pain";
  • Craig Liebenson, DC: "Motor Control: Neurodevelopmental and Environmental Contributors to Dysfunction"; and
  • John Downes, DC: Hyperpronation and Reciprocal Limb Syndrome as Precipitators of Low Back and Pelvic Pain."

CAM Research Opportunities in Arizona

The University of Arizona's Program in Integrative Medicine (PIM) has received a five-year, $1.3 million grant from the National Center for Complementary and Alternative Medicine (NCCAM). The grant will be used to establish the Arizona Complementary & Alternative Medicine Research Training Program, with specific funds designated for research Fellows, including two predoctoral, two postdoctoral, and two short-term clinical undergraduate trainees in 2002-2003.

As part of this program, the university plans to partner with Southwest College of Naturopathic Medicine in Tempe, Arizona. Naturopathic students will be eligible for two-month summer fellowships at the university; naturopathic physicians will be eligible for two-to-three-year fellowships.

"We face a real challenge, in that we have academic researchers who know about research, but don't know about CAM, and we have CAM practitioners who know CAM in the deepest sense, but haven't been trained as researchers," commented Victoria Maizes, MD, executive director of PIM. "With a program like this, there's the potential to address that challenge and develop healthcare practitioners who are grounded in both [CAM and research]."

Thai Hospital Opts for Alternative Care

Piyavate Hospital Plc in Bangkok, Thailand is making room for massages, spa services, yoga, meditation and herbal therapy in 400 of its 500 beds. The conversion is part of a joint venture with EBH Products Co., to open the Circure Alternative Medicine Medical Centre at the hospital in December. The new facility, believed to be the first of its kind in Thailand, will combine Western medical and alternative healing approaches.

Commenting on the hospital's venture into alternative medicine, hospital Chairman Dr. Boon Vanasin stated: "About 90% of ailments are not caused by infection, but by consumption patterns and pollution. Alternative medicine helps patients to protect themselves so they do not need a cure."

Dr. Boon also noted that the hospital would hold seminars on alternative medicine, with foreign health care practitioners invited to network and share information with their Thai counterparts.

Actress Bullock Makes Massage Part of the Set

Entertainers are renowned for the free gifts, or "perks," they have written into their contracts before going on tour or starting work on a new movie. Actress Sandra Bullock, the star of movies such as "Speed" and "Miss Congeniality," has taken the concept to a new level.

According to an interview with the British Broadcasting Corporation (BBC), one of Ms. Bullock's requirements is that she be provided with an onsite wellness center that includes licensed massage therapists.

"It's kind of fun just to see what you can get," Bullock told the BBC.

She also admitted that while she tries to get as many benefits as possible from a studio, she makes sure the rest of the crew gets to enjoy the benefits of massage.

"[These days] actors get such ridiculous perks that you might as well make some of those perks something that benefits everybody."


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