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It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
November, 2002, Vol. 02, Issue 11
Your Association Does More for You Than You Think
By Perry Isenberg
Many people are not keen on joining a professional association. They usually ask themselves, "What can the association do for me?" To those people, I ask you to think about it in reverse: What are you losing by not belonging to a professional association?
For one, you are missing out on a fabulous way to learn about the innovations of your profession and the unique benefits that membership can afford you.Yes, dues are usually involved, there are qualifying criteria for membership, and meetings can be held at inconvenient times; not to mention the time and energy of traveling to the conventions. But beyond all of that, the support and opportunities professional membership offers outweighs any minor considerations to your schedule.
Associations were created by like-minded professionals who saw that support in numbers was the best way to advance their prospective professions. Associations afford several unique advantages for their members, the most vital being the upholding of industry standards and ethics. Associations also help members with educational and certification opportunities, perform market research, and highlight industry issues. In addition, they lobby on behalf of members on political issues; provide information and industry updates via newsletters and direct mailings; and conduct meetings that create camaraderie and sharing of ideas and issues. Associations also help members build their businesses by offering the educational and networking opportunities.
Do you belong to a trade association? Are you happy, and do you participate on a regular basis -- or do you just go through the motions and complain? Do you address your complaints to the governing board? If you never participate or speak up, you will never know if your complaint could have affected a change for the betterment of all members. I look at an association and its members as a partnership. The members and the governing board need to work together to bring positive change and growth to a profession. What a thrill it is to see an association grow from a handful of people to a large organization! That once-small group now has a voice in government that will voice its opinion when it sees something done that is not its benefit or liking. That group now has lobbying power. The small entrepreneur who did not know how to get information on human resources now may have access to a lawyer or even a good accountant through their association. Members often reach out to each other and provide assistance, creating camaraderie and friendship bound by their mutual respect for their profession.
Associations do their members a far greater benefit than one might think. By being with like-minded individuals, you can only grow and become a better professional. Remember, there is power in numbers. If you're a massage therapist and you do not belong to an association, you are missing a tremendous opportunity to impact yourself, future therapists and your profession.
Until next time, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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