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Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
November, 2002, Vol. 02, Issue 11
By Cliff Korn, BS, LMT, NCTMB
Much is being written these days about the need for quality massage education. Massage Today columnist Ralph Stephens wrote an entire series of articles on the topic. (Editor's note: See Ralph's five-part series, "Massage Education Failing." Other massage and bodywork publications also are covering educational issues, and it is a frequent topic on massage and bodywork internet chat rooms.Most of the press laments the mediocrity of available educational opportunities. I hope to talk a little bit about some exceptional education I recently encountered, and how sad it made me to realize that mediocrity still exists.
In a related note, I just received a Federal Register notice requesting third-party comments on the National Accrediting Commission of Cosmetology Arts and Sciences (NACCAS) expansion of scope to include massage therapy educational programs and institutions. This expansion would allow institutions accredited by NACCAS to offer massage therapy programs, based on educational standards identified by the cosmetology profession, rather than the massage therapy profession. This development could change the view that massage therapy is in control of its destiny, especially with the Department of Education. I also question its effect on the future of excellence in massage education. If approved, one certain outcome would be massage therapy being taught by non-massage therapists. I don't think cosmetologists should be teaching people how to be massage therapists, any more than massage therapists should be teaching people how to become cosmetologists. I am all for ubiquitous accreditation of massage schools. I think it would solve a multitude of sins, including easing the job of massage therapy regulation and reverting national certification to the voluntary credential it was designed to provide. However, I do think massage school accreditation should have a programmatic theme, with massage therapy taught by massage therapists as a core requirement.
I attended a convention recently that provided continuing education opportunities for attendees. As I am a frequent convention participant, this is nothing new to me. I usually search the convention brochures for topics that interest me and hope to glean useful tidbits of knowledge. This time, I chose differently. I chose the workshops based upon the presenters, not the topics. I wanted to experience presenters I knew to be superb, or who had been touted as being the "best of the best." I ended up in four different workshops, each offering three CEUs. I chose The Pregnant Pelvis by Carole Osborn-Sheets; The ABCs of Meeting with Physicians by David Kent; From Ringworm to Eczema: What is That? by Ruth Werner; and one other that I will describe shortly. I usually avoid three-credit-hour classes, because they tend to be "teasers" for more in-depth classes, but with these four, I was not disappointed! All the presenters were excellent, and the workshops were robust with useful knowledge.
The fourth workshop in particular spurred my thoughts to write this column. I participated in Cancer and Massage: The Real Issues, taught by Tracy Walton and Gayle MacDonald. The material was well-prepared and skillfully presented. The course handouts were scholarly works in and of themselves. The workshop dealt in considerable depth into the pathophysiology of cancers, and stressed modifications to massage procedures involving site; position; speed; scheduling; stroke; pressure; duration; rhythm; lubricant; and environment. In clear, concise terms, the presenters stressed the importance of investigating the side-effects and complications of common cancer treatments before proceeding, and reasoning through the possible beneficial and harmful effects of techniques on clients'conditions. They illustrated information trees to help in gathering information using a logical progression, and suggested ways to fill in information gaps. They also focused specifically on lymphedema and lymphedema cautions, and provided examples of communication and health history forms specific to cancer patients. The instructors' thorough preparation and presentation enabled them to offer huge amounts of important information in a short amount of time. It was obvious that individuals with cancer experience safe, effective massage on Walton's and MacDonald's tables. Other class participants shared some of the reasons that safety through knowledge was important. One indicated that while working under the direction of a chiropractor, he was instructed to work more aggressively on a client's shoulder and now felt guilty because the work had spurred the onset of lymphedema. Another said he would never again work on a client with cancer, as he felt inadequately educated to take on that responsibility after having a previous client die hours after leaving his table; he wondered if he was partially responsible.
Whether you've been in practice for years, or only a month, you probably have countless stories of clients who either forgot to share pieces of information with you, or outright lied on intake forms. Many of us have experienced the client who checked all the "no" boxes on our forms and then presented with the unmentioned sternum-to-groin zigzag scar! I think we need to expand our knowledge base to pick up on health history gaps quicker, so we harm fewer of our clients. Scars are easy because we can see them . . . potential complications/considerations below the surface pose a more difficult challenge.
As a friend and I left the workshop, we discussed at length the impact and importance of high-quality education such as we had just enjoyed. As is the case with many of our peers, we both entered the field when work on cancer patients was contraindicated. My friend is a knowledgeable and skilled educator himself, so I was particularly interested in his thoughts and opinions. We came to the conclusion that basic massage education in America is sorely lacking, and that all massage therapists should access to the information we had just received, in the interest of safety and concern for our clients' well-being. So many people desperately need educated and compassionate touch to facilitate their healing. My friend was truly disturbed that he lacked the time to revamp all the curricula he currently taught, to incorporate higher levels of pathology awareness. I think we all need to experience excellence so we can better identify the mediocre. I think we need to demand more from our continuing education programs, and encourage those entering the field to demand more from the schools that populate our profession. Education excellence should not be every massage therapist's expectation, but every massage therapist's right! Much of the public thinks we have it now. As Star Trek Captain Jean Luc Picard says so aptly, "Make it so."
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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