Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
November, 2002, Vol. 02, Issue 11
New Challenge for COMTA
Connecticut-Based Massage School Files Lawsuit
By Editorial Staff
The Galen Institute in Wethersfield, Connecticut and its executive director, Jim Lattanzio, have filed suit against the Commission on Massage Therapy Accreditation (COMTA).The suit alleges misconduct and mishandling by COMTA during the Institute's quest for accreditation.
According to Mr. Lattanzio, the Galen Institute, which professes itself as "Connecticut's first approved medical massage therapy program," inquired about accreditation in August of 1999 and received a packet of information describing COMTA outlining the steps required to achieve accreditation. Mr. Lattanzio claims that, although he and the Galen Institute adhered strictly to the timeline of events and requirements stipulated in the accreditation package, COMTA mishandled the entire process (see excerpts from specific counts below) and delayed accreditation. The Institute withdrew its application for accreditation in May 2002.
In the lawsuit, filed on July 18, 2002 in the U.S. District Court (just as COMTA was receiving final accreditation approval from the U.S. Department of Education*), Mr. Lattanzio alleges that the accrediting agency committed acts of gross negligence throughout the accreditation process. Specifically, the lawsuit names seven counts of impropriety:
Count One: Negligence
"Negligence on part of Defendant COMTA was manifest in its failure to note that it was ill-equipped for the Accreditation of Medical Massage curricula and programs, and without divulging this fact to the Plaintiffs caused them to incur additional costs and expenses without benefit."
Count Two: Fraud in the Inducement
"Defendants COMTA and [COMTA Executive Director] Carole Ostendorf defrauded the Plaintiffs through inducing them into a contractual agreement in which the Defendants knew or reasonably should have known that the Defendants had no intention of honoring."
Count Three: Breach of Contract
"That breach of contract, caused by COMTA's own specious demands for allegedly 'necessary' revisions and amendments, effectively pushed back and extended by a full six months the accreditation completion process which COMTA had promised to complete expeditiously and by April 1, 2002."
Count Four: Fraudulent Misrepresentation
"During the onsite inspection, it became clearly apparent that COMTA was not capable of validating or attempting to validate the nonexistent industry standards - as had been promised - that were set forth in the COMTA 'Accreditation Package.'"
Count Five: Tortious Interference with Business Expectancy
"The Defendant COMTA's onsite Team tortuously interfered with Galen's Contractual relations with its students by making statements clearly outside the scope of their investigation that were false... to the effect that, '[I]f the Galen Institute fails to get accredited, you [student] cannot get a Connecticut license for massage therapy."
Count Six: Trover
"... Galen and Jim Lattanzio delivered to COMTA 5 copies (in excess of 10,000 pages) which consisted of extensive proprietary materials containing trade secrets and financial practices, and relevant business and educational strategies and curricula and confidential student records as demanded by Defendant COMTA to answer the questions posed in the Defendants' standards... Defendants Ostendorf and COMTA have since refused to return said original documents and records, committing the tort of Trover."
Count Seven: Violations of CUTPA
"All of the actions of the Defendants COMTA and Ostendorf as set forth in the preceding six counts constitute violations of the Connecticut Unfair Trade Practices Act."
Massage Today contacted COMTA for a statement regarding the lawsuit, and received the following from Executive Director Carole Ostendorf, PhD:
* For more information on recent developments concerning COMTA, read "U.S. Department of Education to Approve COMTA as National Accrediting Agency" and "COMTA Approved as Accrediting Agency."
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