resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
November, 2002, Vol. 02, Issue 11
Massage Underrepresented in U.S. Medical School CAM Curriculum
By Editorial Staff
By all accounts, we are in the midst of the "Golden Age" of complementary and alternative medicine (CAM). Public use, multidisciplinary acceptance, and insurance reimbursement of CAM services are at an all-time high.A recent issue of the American Journal of Public Health (AJPH) was devoted entirely to research on CAM utilization.1 Almost all of the articles in that issue included massage therapy as a research parameter,2-7 and one article evaluated massage specifically.8
Despite this ongoing trend toward increased awareness and acceptance of the benefits of massage, both in the public and professional sectors, there is still progress to be made, particularly in some circles. For evidence, look no further than the September 2002 issue of Academic Medicine, which featured a study entitled, "The Teaching of Complementary and Alternative Medicine in U.S. Medical Schools: A Survey of Course Directors."9
In the study, the authors evaluated data drawn from questionnaires mailed to 123 CAM directors at 74 U.S. medical schools in August 2000. Questionnaires were collected through January 2001, with final data based on responses from 73 course directors at 53 institutions. Results showed that, among the 19 therapies listed* by course directors, massage therapy was ninth in terms of the percentage of course directors who reported teaching the topic at their medical school (41.1%).
Ninth out of 19 therapies may not sound unreasonable; however, a closer scrutiny of the data revealed that not only did acupuncture and chiropractic ranked well ahead of massage therapy, so did nutrition and diet; herbs and botanicals; homeopathy; and more "eclectic" therapies such as meditation and relaxation; spirituality/faith/prayer; and "ethnomedicine" (Ayurveda, non-acupuncture Chinese medicine; Native-American medicine). In fact, the data showed that only a few more medical schools include massage therapy curriculum in their CAM programs than hypnosis.
* Other CAM topics listed by course directors (11th-19th in terms of percentage) included therapeutic touch; guided imagery; nutriceuticals/megavitamins/minerals; naturopathy; biofeedback; aromatherapy; energy medicine; music therapy; and reflexology.]
It is encouraging to note that so many U.S. medical schools have CAM programs, and that many of these programs reflect a diversity of CAM services. However, considering the numerous proven benefits of massage, it is somewhat disheartening to see massage comparatively underrepresented in current medical school curriculum. One wonders what criteria were used by course directors in selecting one type of CAM therapy over another for inclusion in their program content.
The study authors note in their conclusion: "We believe that CAM instruction in U.S. medical schools will continue to grow as more faculty and students come to share the same fascination with unconventional therapies as the society at large." One hopes this continued growth includes increased massage representation in medical school curriculum.
Editor's note: Beginning with the January 2003 issue, Massage Today will publish a periodic "Research Corner" with summaries of the most recent research related to massage. Several of the papers referenced above will be presented in MT as part of this new feature.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.