Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
November, 2002, Vol. 02, Issue 11
Massage Underrepresented in U.S. Medical School CAM Curriculum
By Editorial Staff
By all accounts, we are in the midst of the "Golden Age" of complementary and alternative medicine (CAM). Public use, multidisciplinary acceptance, and insurance reimbursement of CAM services are at an all-time high.A recent issue of the American Journal of Public Health (AJPH) was devoted entirely to research on CAM utilization.1 Almost all of the articles in that issue included massage therapy as a research parameter,2-7 and one article evaluated massage specifically.8
Despite this ongoing trend toward increased awareness and acceptance of the benefits of massage, both in the public and professional sectors, there is still progress to be made, particularly in some circles. For evidence, look no further than the September 2002 issue of Academic Medicine, which featured a study entitled, "The Teaching of Complementary and Alternative Medicine in U.S. Medical Schools: A Survey of Course Directors."9
In the study, the authors evaluated data drawn from questionnaires mailed to 123 CAM directors at 74 U.S. medical schools in August 2000. Questionnaires were collected through January 2001, with final data based on responses from 73 course directors at 53 institutions. Results showed that, among the 19 therapies listed* by course directors, massage therapy was ninth in terms of the percentage of course directors who reported teaching the topic at their medical school (41.1%).
Ninth out of 19 therapies may not sound unreasonable; however, a closer scrutiny of the data revealed that not only did acupuncture and chiropractic ranked well ahead of massage therapy, so did nutrition and diet; herbs and botanicals; homeopathy; and more "eclectic" therapies such as meditation and relaxation; spirituality/faith/prayer; and "ethnomedicine" (Ayurveda, non-acupuncture Chinese medicine; Native-American medicine). In fact, the data showed that only a few more medical schools include massage therapy curriculum in their CAM programs than hypnosis.
* Other CAM topics listed by course directors (11th-19th in terms of percentage) included therapeutic touch; guided imagery; nutriceuticals/megavitamins/minerals; naturopathy; biofeedback; aromatherapy; energy medicine; music therapy; and reflexology.]
It is encouraging to note that so many U.S. medical schools have CAM programs, and that many of these programs reflect a diversity of CAM services. However, considering the numerous proven benefits of massage, it is somewhat disheartening to see massage comparatively underrepresented in current medical school curriculum. One wonders what criteria were used by course directors in selecting one type of CAM therapy over another for inclusion in their program content.
The study authors note in their conclusion: "We believe that CAM instruction in U.S. medical schools will continue to grow as more faculty and students come to share the same fascination with unconventional therapies as the society at large." One hopes this continued growth includes increased massage representation in medical school curriculum.
Editor's note: Beginning with the January 2003 issue, Massage Today will publish a periodic "Research Corner" with summaries of the most recent research related to massage. Several of the papers referenced above will be presented in MT as part of this new feature.
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