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Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
News in Brief
Major Organizations Announce Joint Conference; Fighting for Section 2706; New Vice President of Chiro. Program at Parker; Two Families, One Chiropractic Dynasty.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
We Get Letters & E-Mail
Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
Are Your Work Orders in Order?
There are times when a patient's occupational duties will delay or prevent them from recovering. These circumstances create the need for the doctor to recommend modified duty or remove the patient from work.
October, 2002, Vol. 02, Issue 10
Step 10: Presentation
By John Fanuzzi
Welcome to the physical sector of opening a successful spa. After visiting the first nine steps, our doors are now open. From this point on, your success or failure may depend on one element: Presentation.
Presentation with respect to your spa includes everything from the physical appearance of the front desk to the appearance and personality of each employee.Your retail display; artwork; décor; printed receipts; collateral printed materials; menu; website; and customer service are all part of the presentation. Presentation is going to affect the image of your business, and public image is the backbone of repeat business, word of mouth, your reputation, and ultimate success.
Lets take a look at image. I remember going to a trade show a few years ago in Chicago, and instead of one booth, we took four booths with lots of inventory and a new look. One customer came by and made the remark, " Wow you guys really got big." In truth, we were no bigger than the previous year, but we looked like we were. Remember, people talk, especially in a local community. That's exactly what you want if there is something good to talk about. Perception is reality. As I mentioned in a previous article, the goal is to keep the marketing dollars in your pocket. Good word of mouth means good publicity. People talk, and positive talk about your spa is the least expensive way to advertise.
In last month's article, we discussed the hiring and training of your therapists and staff. Now that the spa is open, you must make a daily effort to keep your staff happy, alert, and tuned in to the needs of the customers. Always keep in mind how important that first impression is. It should be a goal to make each person who comes through your door a long-term customer.
Work toward this goal as soon as each person walks through the door. Welcome clients and offer a cup of tea or a snack when they sit down, just as you would do with guests in your home. Offer a tour of your facility if possible, and introduce them to your key staff. If clients come in specifically for a massage, don't have the therapists just put them face down and start rubbing. It is a time of first impression and relationship building. Spend that extra time and offer a gift product or gift treatment. I like to have new clients sit face-up on a backrest table and get a foot scrub and rub, so a conversation can happen before the silence of a massage -- even if it takes more time. An extra-personal presentation, especially on the first visit, leaves a lasting impression. It is also a good habit to have every treatment as warm and special as the first. Think of it as keeping the romance alive after the marriage.
Another simple-but-effective presentation is uniforms. I like logo shirts, with each employee's name on his or her shirt. Some people, myself included, have a hard time remembering names, and it's also a bit awkward if the customer forgets your name. The same logo also should be on the robes and towels. Uniforms also make it easy for all employees -- they all know what to wear, and there is no room for individual fashion shows that could tarnish your presentation. If you design a particularly catchy or attractive image, your logo shirts may even become a popular retail item. Again, this is great advertising for free.
Do you want repeat customers? Serve food -- sandwiches, cookies, tea and juice drinks. I would cost it in with your treatments. They serve free drinks in Las Vegas when people are gambling. I don't drink alcohol, but I know I would be touched if I could get free juice drinks or food while at the spa. When I took a few days at the Miraval Resort in Tuscon, all the food, juices and snacks were included. The high room cost did not matter -- the service was worth it. Free food encourages customers to relax, socialize and spend more money. They become loyal friends instead of revolving-door customers, and they become your extended marketing family. Just think of their circles of friends they will bring back over the years if you foster good relationships with them.
One extremely important detail not to be forgotten is cleanliness. Think of how unpleasant is it to find one hair in the bathroom of a fine hotel you just paid top dollars to stay in. It just takes one hair to give you a bad image. Consider your spa as you would a fine hotel. Clean your spa every night, and make sure each therapist keeps his or her appearance and work space immaculate at all times. Cleanliness is Godliness! Once gain, it's all about presentation: if it's clean enough for angels, it's clean enough for your customers.
That leads us to my favorite subject, to be discussed next month: Golden Rules.
Click here for previous articles by John Fanuzzi.
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