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Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
October, 2002, Vol. 02, Issue 10
Step 10: Presentation
By John Fanuzzi
Welcome to the physical sector of opening a successful spa. After visiting the first nine steps, our doors are now open. From this point on, your success or failure may depend on one element: Presentation.
Presentation with respect to your spa includes everything from the physical appearance of the front desk to the appearance and personality of each employee.Your retail display; artwork; décor; printed receipts; collateral printed materials; menu; website; and customer service are all part of the presentation. Presentation is going to affect the image of your business, and public image is the backbone of repeat business, word of mouth, your reputation, and ultimate success.
Lets take a look at image. I remember going to a trade show a few years ago in Chicago, and instead of one booth, we took four booths with lots of inventory and a new look. One customer came by and made the remark, " Wow you guys really got big." In truth, we were no bigger than the previous year, but we looked like we were. Remember, people talk, especially in a local community. That's exactly what you want if there is something good to talk about. Perception is reality. As I mentioned in a previous article, the goal is to keep the marketing dollars in your pocket. Good word of mouth means good publicity. People talk, and positive talk about your spa is the least expensive way to advertise.
In last month's article, we discussed the hiring and training of your therapists and staff. Now that the spa is open, you must make a daily effort to keep your staff happy, alert, and tuned in to the needs of the customers. Always keep in mind how important that first impression is. It should be a goal to make each person who comes through your door a long-term customer.
Work toward this goal as soon as each person walks through the door. Welcome clients and offer a cup of tea or a snack when they sit down, just as you would do with guests in your home. Offer a tour of your facility if possible, and introduce them to your key staff. If clients come in specifically for a massage, don't have the therapists just put them face down and start rubbing. It is a time of first impression and relationship building. Spend that extra time and offer a gift product or gift treatment. I like to have new clients sit face-up on a backrest table and get a foot scrub and rub, so a conversation can happen before the silence of a massage -- even if it takes more time. An extra-personal presentation, especially on the first visit, leaves a lasting impression. It is also a good habit to have every treatment as warm and special as the first. Think of it as keeping the romance alive after the marriage.
Another simple-but-effective presentation is uniforms. I like logo shirts, with each employee's name on his or her shirt. Some people, myself included, have a hard time remembering names, and it's also a bit awkward if the customer forgets your name. The same logo also should be on the robes and towels. Uniforms also make it easy for all employees -- they all know what to wear, and there is no room for individual fashion shows that could tarnish your presentation. If you design a particularly catchy or attractive image, your logo shirts may even become a popular retail item. Again, this is great advertising for free.
Do you want repeat customers? Serve food -- sandwiches, cookies, tea and juice drinks. I would cost it in with your treatments. They serve free drinks in Las Vegas when people are gambling. I don't drink alcohol, but I know I would be touched if I could get free juice drinks or food while at the spa. When I took a few days at the Miraval Resort in Tuscon, all the food, juices and snacks were included. The high room cost did not matter -- the service was worth it. Free food encourages customers to relax, socialize and spend more money. They become loyal friends instead of revolving-door customers, and they become your extended marketing family. Just think of their circles of friends they will bring back over the years if you foster good relationships with them.
One extremely important detail not to be forgotten is cleanliness. Think of how unpleasant is it to find one hair in the bathroom of a fine hotel you just paid top dollars to stay in. It just takes one hair to give you a bad image. Consider your spa as you would a fine hotel. Clean your spa every night, and make sure each therapist keeps his or her appearance and work space immaculate at all times. Cleanliness is Godliness! Once gain, it's all about presentation: if it's clean enough for angels, it's clean enough for your customers.
That leads us to my favorite subject, to be discussed next month: Golden Rules.
Click here for previous articles by John Fanuzzi.
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