Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
October, 2002, Vol. 02, Issue 10
By Cliff Korn, BS, LMT, NCTMB
So, is everyone sufficiently sick and tired of reading about the AMTA/Massage Today lawsuit? In the last year and a half, I saw, heard and read much about it, but remained largely silent about it myself.Many know that I have loyalties to both entities, and I didn't want to appear to be taking sides in the ongoing furor. Now that the court has spoken, I no longer feel constrained and will, as many have pushed me to do over the last year, use this issue's column to express my thoughts. I have received literally hundreds of emails and phone calls expressing dismay that I was "caught in the middle," and wondering how I managed to maintain a middle road position and loyalty to both sides.
As I sit to write this editorial and reflect upon the happenings of the past year and a half, I am learning that the personal struggle in maintaining an impartial, middle-ground stance has affected me more than I had thought possible, and letting go of the disappointment and anger I felt toward both partners in this dance is more difficult than I had imagined. It was possible for me to maintain a posture of impartiality for several reasons. The first was that I had no initial knowledge surrounding any of the facts pertaining to the case. Second, I had no control over the actions of either party. Third, and most important, I found both sides of the argument equally frustrating. At this point, I believe it is the passion I feel for this profession - its practice and practitioners - that has caused me such angst. I now know it is time to recognize this state of mind for what it is and make an effort to "take charge" of my thoughts and attitudes.
So, from a personal standpoint, I've decided that it is time to move on. I think it's important for everyone else to do so also. My original editorial this month was about continuing to understand the conflict between MPAmedia and AMTA - and helping others to do so - but I realized that perhaps it is more important to learn from this experience than to rehash the mistakes made by both sides. I'd love for this whole episode to become a valuable lesson we can all use on how to respond to uncomfortable or disagreeable situations. What this conflict has demonstrated from the very beginning was that an inadvisable action followed by an inappropriate response, with both sides adding fuel to the fire at each opportunity, is not the most effective form of conflict resolution.
Neither AMTA nor Massage Today has stood still during these difficult proceedings, but unfortunately neither has been able to work to full potential either. Massage Today has not met growth expectations or expected advertising thresholds. This has minimized the dollars available for reinvesting in the industry. AMTA has had to redirect a portion of its funds and energies from enabling successful massage therapists (who normally would introduce more of the public to the benefits of massage, benefiting the entire profession).
I think I have been reminded of the following lessons from this whole legal action:
I am doing my darndest to let go of my own pent-up emotions surrounding this issue and still continue to think and behave professionally. I hope MPAmedia and AMTA are doing the same. I know that Don Petersen Jr., publisher of Massage Today, is going to be an attendee at the AMTA national convention in Portland, Oregon in early October. I also know that AMTA President Carolyn Talley had assured me that she wants to look him in the eye and shake his hand in an effort to move forward. I sincerely hope they can both find the time to do more than shake hands. I hope they can actually meet and chart out a new course for positive future interaction. I still intend to work diligently to remain "in the middle" and do whatever I am allowed to see that both of these valuable entities continue to serve the massage therapy profession to the extent they are capable. As members and active participants of this worthwhile profession, we deserve no less, and should regularly demand such from all of our organizations and publications.
Thanks for listening!
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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