Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
October, 2002, Vol. 02, Issue 10
By Cliff Korn, BS, LMT, NCTMB
So, is everyone sufficiently sick and tired of reading about the AMTA/Massage Today lawsuit? In the last year and a half, I saw, heard and read much about it, but remained largely silent about it myself.Many know that I have loyalties to both entities, and I didn't want to appear to be taking sides in the ongoing furor. Now that the court has spoken, I no longer feel constrained and will, as many have pushed me to do over the last year, use this issue's column to express my thoughts. I have received literally hundreds of emails and phone calls expressing dismay that I was "caught in the middle," and wondering how I managed to maintain a middle road position and loyalty to both sides.
As I sit to write this editorial and reflect upon the happenings of the past year and a half, I am learning that the personal struggle in maintaining an impartial, middle-ground stance has affected me more than I had thought possible, and letting go of the disappointment and anger I felt toward both partners in this dance is more difficult than I had imagined. It was possible for me to maintain a posture of impartiality for several reasons. The first was that I had no initial knowledge surrounding any of the facts pertaining to the case. Second, I had no control over the actions of either party. Third, and most important, I found both sides of the argument equally frustrating. At this point, I believe it is the passion I feel for this profession - its practice and practitioners - that has caused me such angst. I now know it is time to recognize this state of mind for what it is and make an effort to "take charge" of my thoughts and attitudes.
So, from a personal standpoint, I've decided that it is time to move on. I think it's important for everyone else to do so also. My original editorial this month was about continuing to understand the conflict between MPAmedia and AMTA - and helping others to do so - but I realized that perhaps it is more important to learn from this experience than to rehash the mistakes made by both sides. I'd love for this whole episode to become a valuable lesson we can all use on how to respond to uncomfortable or disagreeable situations. What this conflict has demonstrated from the very beginning was that an inadvisable action followed by an inappropriate response, with both sides adding fuel to the fire at each opportunity, is not the most effective form of conflict resolution.
Neither AMTA nor Massage Today has stood still during these difficult proceedings, but unfortunately neither has been able to work to full potential either. Massage Today has not met growth expectations or expected advertising thresholds. This has minimized the dollars available for reinvesting in the industry. AMTA has had to redirect a portion of its funds and energies from enabling successful massage therapists (who normally would introduce more of the public to the benefits of massage, benefiting the entire profession).
I think I have been reminded of the following lessons from this whole legal action:
I am doing my darndest to let go of my own pent-up emotions surrounding this issue and still continue to think and behave professionally. I hope MPAmedia and AMTA are doing the same. I know that Don Petersen Jr., publisher of Massage Today, is going to be an attendee at the AMTA national convention in Portland, Oregon in early October. I also know that AMTA President Carolyn Talley had assured me that she wants to look him in the eye and shake his hand in an effort to move forward. I sincerely hope they can both find the time to do more than shake hands. I hope they can actually meet and chart out a new course for positive future interaction. I still intend to work diligently to remain "in the middle" and do whatever I am allowed to see that both of these valuable entities continue to serve the massage therapy profession to the extent they are capable. As members and active participants of this worthwhile profession, we deserve no less, and should regularly demand such from all of our organizations and publications.
Thanks for listening!
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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