resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
October, 2002, Vol. 02, Issue 10
By Cliff Korn, BS, LMT, NCTMB
So, is everyone sufficiently sick and tired of reading about the AMTA/Massage Today lawsuit? In the last year and a half, I saw, heard and read much about it, but remained largely silent about it myself.Many know that I have loyalties to both entities, and I didn't want to appear to be taking sides in the ongoing furor. Now that the court has spoken, I no longer feel constrained and will, as many have pushed me to do over the last year, use this issue's column to express my thoughts. I have received literally hundreds of emails and phone calls expressing dismay that I was "caught in the middle," and wondering how I managed to maintain a middle road position and loyalty to both sides.
As I sit to write this editorial and reflect upon the happenings of the past year and a half, I am learning that the personal struggle in maintaining an impartial, middle-ground stance has affected me more than I had thought possible, and letting go of the disappointment and anger I felt toward both partners in this dance is more difficult than I had imagined. It was possible for me to maintain a posture of impartiality for several reasons. The first was that I had no initial knowledge surrounding any of the facts pertaining to the case. Second, I had no control over the actions of either party. Third, and most important, I found both sides of the argument equally frustrating. At this point, I believe it is the passion I feel for this profession - its practice and practitioners - that has caused me such angst. I now know it is time to recognize this state of mind for what it is and make an effort to "take charge" of my thoughts and attitudes.
So, from a personal standpoint, I've decided that it is time to move on. I think it's important for everyone else to do so also. My original editorial this month was about continuing to understand the conflict between MPAmedia and AMTA - and helping others to do so - but I realized that perhaps it is more important to learn from this experience than to rehash the mistakes made by both sides. I'd love for this whole episode to become a valuable lesson we can all use on how to respond to uncomfortable or disagreeable situations. What this conflict has demonstrated from the very beginning was that an inadvisable action followed by an inappropriate response, with both sides adding fuel to the fire at each opportunity, is not the most effective form of conflict resolution.
Neither AMTA nor Massage Today has stood still during these difficult proceedings, but unfortunately neither has been able to work to full potential either. Massage Today has not met growth expectations or expected advertising thresholds. This has minimized the dollars available for reinvesting in the industry. AMTA has had to redirect a portion of its funds and energies from enabling successful massage therapists (who normally would introduce more of the public to the benefits of massage, benefiting the entire profession).
I think I have been reminded of the following lessons from this whole legal action:
I am doing my darndest to let go of my own pent-up emotions surrounding this issue and still continue to think and behave professionally. I hope MPAmedia and AMTA are doing the same. I know that Don Petersen Jr., publisher of Massage Today, is going to be an attendee at the AMTA national convention in Portland, Oregon in early October. I also know that AMTA President Carolyn Talley had assured me that she wants to look him in the eye and shake his hand in an effort to move forward. I sincerely hope they can both find the time to do more than shake hands. I hope they can actually meet and chart out a new course for positive future interaction. I still intend to work diligently to remain "in the middle" and do whatever I am allowed to see that both of these valuable entities continue to serve the massage therapy profession to the extent they are capable. As members and active participants of this worthwhile profession, we deserve no less, and should regularly demand such from all of our organizations and publications.
Thanks for listening!
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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