resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
October, 2002, Vol. 02, Issue 10
By Cliff Korn, BS, LMT, NCTMB
So, is everyone sufficiently sick and tired of reading about the AMTA/Massage Today lawsuit? In the last year and a half, I saw, heard and read much about it, but remained largely silent about it myself.Many know that I have loyalties to both entities, and I didn't want to appear to be taking sides in the ongoing furor. Now that the court has spoken, I no longer feel constrained and will, as many have pushed me to do over the last year, use this issue's column to express my thoughts. I have received literally hundreds of emails and phone calls expressing dismay that I was "caught in the middle," and wondering how I managed to maintain a middle road position and loyalty to both sides.
As I sit to write this editorial and reflect upon the happenings of the past year and a half, I am learning that the personal struggle in maintaining an impartial, middle-ground stance has affected me more than I had thought possible, and letting go of the disappointment and anger I felt toward both partners in this dance is more difficult than I had imagined. It was possible for me to maintain a posture of impartiality for several reasons. The first was that I had no initial knowledge surrounding any of the facts pertaining to the case. Second, I had no control over the actions of either party. Third, and most important, I found both sides of the argument equally frustrating. At this point, I believe it is the passion I feel for this profession - its practice and practitioners - that has caused me such angst. I now know it is time to recognize this state of mind for what it is and make an effort to "take charge" of my thoughts and attitudes.
So, from a personal standpoint, I've decided that it is time to move on. I think it's important for everyone else to do so also. My original editorial this month was about continuing to understand the conflict between MPAmedia and AMTA - and helping others to do so - but I realized that perhaps it is more important to learn from this experience than to rehash the mistakes made by both sides. I'd love for this whole episode to become a valuable lesson we can all use on how to respond to uncomfortable or disagreeable situations. What this conflict has demonstrated from the very beginning was that an inadvisable action followed by an inappropriate response, with both sides adding fuel to the fire at each opportunity, is not the most effective form of conflict resolution.
Neither AMTA nor Massage Today has stood still during these difficult proceedings, but unfortunately neither has been able to work to full potential either. Massage Today has not met growth expectations or expected advertising thresholds. This has minimized the dollars available for reinvesting in the industry. AMTA has had to redirect a portion of its funds and energies from enabling successful massage therapists (who normally would introduce more of the public to the benefits of massage, benefiting the entire profession).
I think I have been reminded of the following lessons from this whole legal action:
I am doing my darndest to let go of my own pent-up emotions surrounding this issue and still continue to think and behave professionally. I hope MPAmedia and AMTA are doing the same. I know that Don Petersen Jr., publisher of Massage Today, is going to be an attendee at the AMTA national convention in Portland, Oregon in early October. I also know that AMTA President Carolyn Talley had assured me that she wants to look him in the eye and shake his hand in an effort to move forward. I sincerely hope they can both find the time to do more than shake hands. I hope they can actually meet and chart out a new course for positive future interaction. I still intend to work diligently to remain "in the middle" and do whatever I am allowed to see that both of these valuable entities continue to serve the massage therapy profession to the extent they are capable. As members and active participants of this worthwhile profession, we deserve no less, and should regularly demand such from all of our organizations and publications.
Thanks for listening!
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.