resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
October, 2002, Vol. 02, Issue 10
By Cliff Korn, BS, LMT, NCTMB
So, is everyone sufficiently sick and tired of reading about the AMTA/Massage Today lawsuit? In the last year and a half, I saw, heard and read much about it, but remained largely silent about it myself.Many know that I have loyalties to both entities, and I didn't want to appear to be taking sides in the ongoing furor. Now that the court has spoken, I no longer feel constrained and will, as many have pushed me to do over the last year, use this issue's column to express my thoughts. I have received literally hundreds of emails and phone calls expressing dismay that I was "caught in the middle," and wondering how I managed to maintain a middle road position and loyalty to both sides.
As I sit to write this editorial and reflect upon the happenings of the past year and a half, I am learning that the personal struggle in maintaining an impartial, middle-ground stance has affected me more than I had thought possible, and letting go of the disappointment and anger I felt toward both partners in this dance is more difficult than I had imagined. It was possible for me to maintain a posture of impartiality for several reasons. The first was that I had no initial knowledge surrounding any of the facts pertaining to the case. Second, I had no control over the actions of either party. Third, and most important, I found both sides of the argument equally frustrating. At this point, I believe it is the passion I feel for this profession - its practice and practitioners - that has caused me such angst. I now know it is time to recognize this state of mind for what it is and make an effort to "take charge" of my thoughts and attitudes.
So, from a personal standpoint, I've decided that it is time to move on. I think it's important for everyone else to do so also. My original editorial this month was about continuing to understand the conflict between MPAmedia and AMTA - and helping others to do so - but I realized that perhaps it is more important to learn from this experience than to rehash the mistakes made by both sides. I'd love for this whole episode to become a valuable lesson we can all use on how to respond to uncomfortable or disagreeable situations. What this conflict has demonstrated from the very beginning was that an inadvisable action followed by an inappropriate response, with both sides adding fuel to the fire at each opportunity, is not the most effective form of conflict resolution.
Neither AMTA nor Massage Today has stood still during these difficult proceedings, but unfortunately neither has been able to work to full potential either. Massage Today has not met growth expectations or expected advertising thresholds. This has minimized the dollars available for reinvesting in the industry. AMTA has had to redirect a portion of its funds and energies from enabling successful massage therapists (who normally would introduce more of the public to the benefits of massage, benefiting the entire profession).
I think I have been reminded of the following lessons from this whole legal action:
I am doing my darndest to let go of my own pent-up emotions surrounding this issue and still continue to think and behave professionally. I hope MPAmedia and AMTA are doing the same. I know that Don Petersen Jr., publisher of Massage Today, is going to be an attendee at the AMTA national convention in Portland, Oregon in early October. I also know that AMTA President Carolyn Talley had assured me that she wants to look him in the eye and shake his hand in an effort to move forward. I sincerely hope they can both find the time to do more than shake hands. I hope they can actually meet and chart out a new course for positive future interaction. I still intend to work diligently to remain "in the middle" and do whatever I am allowed to see that both of these valuable entities continue to serve the massage therapy profession to the extent they are capable. As members and active participants of this worthwhile profession, we deserve no less, and should regularly demand such from all of our organizations and publications.
Thanks for listening!
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.