Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
October, 2002, Vol. 02, Issue 10
Different from the Rest of Us
By Perry Isenberg
We all know managing a business encompasses a number of responsibilities. One of the most important considerations is the hiring and supervising of staff. However, for some businesses, the hiring of employees is not nearly as important as the retention of employees.Certain business services and products are just more personal than others. I don't think you would notice a change in counter help at your local fast-food chain, or a change in cashiers at your local grocery store or gas station. You would, however, be a little taken aback if the therapist you've gone to for years was no longer at the clinic you go to, or if your stylist was no longer at the salon you visit.
Many people oversimplify business. I hear time and time again how common business issues are resolved with cookie-cutter solutions. Although these issues may be common, meaningful solutions are not as common or universally applicable to individual businesses.
For example, some restaurants use "early bird" specials to create an early "push" for the dinner time period. I don't believe this strategy would work well for a massage business. In fact, I believe it could cheapen the position of professional massage. It is important that massage therapists understand the unique attributes of their services (as compared to other businesses) and recognize that certain issues need to be handled accordingly. Not only is your field specialized in many unique ways, but it is also built on relationships with the client.
Additionally, if you are constantly turning over therapists in your practice, you are losing business and wasting time and money to of hire and train new staff. The clients who have come to depend on your practice, and have found a therapist they like, are likely to be upset when they do not have their regular therapist. They probably won't want to come back to your business, and will follow the therapist instead. It will become expensive for if you do not stop this from happening.
In the massage profession, more than almost any other profession, high employee turnover may be the single "kiss of death" to a business trying to grow. Review your current business strategies to ensure turnover is kept to a minimum. How do you persuade an excellent therapist who has his or her own list of clients to work evenings and weekends to work for you? Let's face it, people leave jobs for a variety of reasons, and not all of them are bad. Some leave because of a better offer; some leave because they're in the wrong profession. When you start seeing a high turnover of therapists in your own business, you definitely have a problem. If this is the case, you will need to ask yourself some serious questions
The first question to ask yourself is: What kind of supervisor are you? Do you unknowingly foster an inhospitable environment? In that case, only the toughest of employees will succeed and stay with you. Is that what you want? Do you have meetings on a regular basis in which the employees are free to speak their minds?
Second, have you ever found yourself ignoring an employee when he or she is talking to you? Do you ask your employees how their jobs are going, or if they are comfortable and happy in their work environment? Do you encourage employees to better themselves? Do you reward your employees when they do an exemplary job? And are supportive of their needs, recognize when there is a problem, and try to find a win-win solution for everyone involved?
Don't be a cookie-cutter supervisor with cookie-cutter solutions, or you could be stuck with a lot of crumbs! Reward and value your employees. They make a business grow. The rewards and incentives do not always have to be monetary -- give a gift certificate for lunch somewhere, or an afternoon off. Make it fun, like a contest. This strategy makes goal-setting much more palatable. Also, when you give your employees independence and trust, employees become self-motivated, ready to take the initiative and devote more energy to doing their jobs. In the end, you will have happy employees who just might be in for the long haul!
Until next time, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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