Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
October, 2002, Vol. 02, Issue 10
Different from the Rest of Us
By Perry Isenberg
We all know managing a business encompasses a number of responsibilities. One of the most important considerations is the hiring and supervising of staff. However, for some businesses, the hiring of employees is not nearly as important as the retention of employees.Certain business services and products are just more personal than others. I don't think you would notice a change in counter help at your local fast-food chain, or a change in cashiers at your local grocery store or gas station. You would, however, be a little taken aback if the therapist you've gone to for years was no longer at the clinic you go to, or if your stylist was no longer at the salon you visit.
Many people oversimplify business. I hear time and time again how common business issues are resolved with cookie-cutter solutions. Although these issues may be common, meaningful solutions are not as common or universally applicable to individual businesses.
For example, some restaurants use "early bird" specials to create an early "push" for the dinner time period. I don't believe this strategy would work well for a massage business. In fact, I believe it could cheapen the position of professional massage. It is important that massage therapists understand the unique attributes of their services (as compared to other businesses) and recognize that certain issues need to be handled accordingly. Not only is your field specialized in many unique ways, but it is also built on relationships with the client.
Additionally, if you are constantly turning over therapists in your practice, you are losing business and wasting time and money to of hire and train new staff. The clients who have come to depend on your practice, and have found a therapist they like, are likely to be upset when they do not have their regular therapist. They probably won't want to come back to your business, and will follow the therapist instead. It will become expensive for if you do not stop this from happening.
In the massage profession, more than almost any other profession, high employee turnover may be the single "kiss of death" to a business trying to grow. Review your current business strategies to ensure turnover is kept to a minimum. How do you persuade an excellent therapist who has his or her own list of clients to work evenings and weekends to work for you? Let's face it, people leave jobs for a variety of reasons, and not all of them are bad. Some leave because of a better offer; some leave because they're in the wrong profession. When you start seeing a high turnover of therapists in your own business, you definitely have a problem. If this is the case, you will need to ask yourself some serious questions
The first question to ask yourself is: What kind of supervisor are you? Do you unknowingly foster an inhospitable environment? In that case, only the toughest of employees will succeed and stay with you. Is that what you want? Do you have meetings on a regular basis in which the employees are free to speak their minds?
Second, have you ever found yourself ignoring an employee when he or she is talking to you? Do you ask your employees how their jobs are going, or if they are comfortable and happy in their work environment? Do you encourage employees to better themselves? Do you reward your employees when they do an exemplary job? And are supportive of their needs, recognize when there is a problem, and try to find a win-win solution for everyone involved?
Don't be a cookie-cutter supervisor with cookie-cutter solutions, or you could be stuck with a lot of crumbs! Reward and value your employees. They make a business grow. The rewards and incentives do not always have to be monetary -- give a gift certificate for lunch somewhere, or an afternoon off. Make it fun, like a contest. This strategy makes goal-setting much more palatable. Also, when you give your employees independence and trust, employees become self-motivated, ready to take the initiative and devote more energy to doing their jobs. In the end, you will have happy employees who just might be in for the long haul!
Until next time, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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