resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
October, 2002, Vol. 02, Issue 10
Different from the Rest of Us
By Perry Isenberg
We all know managing a business encompasses a number of responsibilities. One of the most important considerations is the hiring and supervising of staff. However, for some businesses, the hiring of employees is not nearly as important as the retention of employees.Certain business services and products are just more personal than others. I don't think you would notice a change in counter help at your local fast-food chain, or a change in cashiers at your local grocery store or gas station. You would, however, be a little taken aback if the therapist you've gone to for years was no longer at the clinic you go to, or if your stylist was no longer at the salon you visit.
Many people oversimplify business. I hear time and time again how common business issues are resolved with cookie-cutter solutions. Although these issues may be common, meaningful solutions are not as common or universally applicable to individual businesses.
For example, some restaurants use "early bird" specials to create an early "push" for the dinner time period. I don't believe this strategy would work well for a massage business. In fact, I believe it could cheapen the position of professional massage. It is important that massage therapists understand the unique attributes of their services (as compared to other businesses) and recognize that certain issues need to be handled accordingly. Not only is your field specialized in many unique ways, but it is also built on relationships with the client.
Additionally, if you are constantly turning over therapists in your practice, you are losing business and wasting time and money to of hire and train new staff. The clients who have come to depend on your practice, and have found a therapist they like, are likely to be upset when they do not have their regular therapist. They probably won't want to come back to your business, and will follow the therapist instead. It will become expensive for if you do not stop this from happening.
In the massage profession, more than almost any other profession, high employee turnover may be the single "kiss of death" to a business trying to grow. Review your current business strategies to ensure turnover is kept to a minimum. How do you persuade an excellent therapist who has his or her own list of clients to work evenings and weekends to work for you? Let's face it, people leave jobs for a variety of reasons, and not all of them are bad. Some leave because of a better offer; some leave because they're in the wrong profession. When you start seeing a high turnover of therapists in your own business, you definitely have a problem. If this is the case, you will need to ask yourself some serious questions
The first question to ask yourself is: What kind of supervisor are you? Do you unknowingly foster an inhospitable environment? In that case, only the toughest of employees will succeed and stay with you. Is that what you want? Do you have meetings on a regular basis in which the employees are free to speak their minds?
Second, have you ever found yourself ignoring an employee when he or she is talking to you? Do you ask your employees how their jobs are going, or if they are comfortable and happy in their work environment? Do you encourage employees to better themselves? Do you reward your employees when they do an exemplary job? And are supportive of their needs, recognize when there is a problem, and try to find a win-win solution for everyone involved?
Don't be a cookie-cutter supervisor with cookie-cutter solutions, or you could be stuck with a lot of crumbs! Reward and value your employees. They make a business grow. The rewards and incentives do not always have to be monetary -- give a gift certificate for lunch somewhere, or an afternoon off. Make it fun, like a contest. This strategy makes goal-setting much more palatable. Also, when you give your employees independence and trust, employees become self-motivated, ready to take the initiative and devote more energy to doing their jobs. In the end, you will have happy employees who just might be in for the long haul!
Until next time, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.