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Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
DC App – The Next Generation
According to a survey by technology firm CDW, health care professionals gain approximately 1.2 hours per day in productivity simply by using a tablet computer in practice.
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
We Get Letters & Email
Is It Time for a Popeye Moment? The Flaw in Recommending Chiropractic as a Career.
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
October, 2002, Vol. 02, Issue 10
Different from the Rest of Us
By Perry Isenberg
We all know managing a business encompasses a number of responsibilities. One of the most important considerations is the hiring and supervising of staff. However, for some businesses, the hiring of employees is not nearly as important as the retention of employees.Certain business services and products are just more personal than others. I don't think you would notice a change in counter help at your local fast-food chain, or a change in cashiers at your local grocery store or gas station. You would, however, be a little taken aback if the therapist you've gone to for years was no longer at the clinic you go to, or if your stylist was no longer at the salon you visit.
Many people oversimplify business. I hear time and time again how common business issues are resolved with cookie-cutter solutions. Although these issues may be common, meaningful solutions are not as common or universally applicable to individual businesses.
For example, some restaurants use "early bird" specials to create an early "push" for the dinner time period. I don't believe this strategy would work well for a massage business. In fact, I believe it could cheapen the position of professional massage. It is important that massage therapists understand the unique attributes of their services (as compared to other businesses) and recognize that certain issues need to be handled accordingly. Not only is your field specialized in many unique ways, but it is also built on relationships with the client.
Additionally, if you are constantly turning over therapists in your practice, you are losing business and wasting time and money to of hire and train new staff. The clients who have come to depend on your practice, and have found a therapist they like, are likely to be upset when they do not have their regular therapist. They probably won't want to come back to your business, and will follow the therapist instead. It will become expensive for if you do not stop this from happening.
In the massage profession, more than almost any other profession, high employee turnover may be the single "kiss of death" to a business trying to grow. Review your current business strategies to ensure turnover is kept to a minimum. How do you persuade an excellent therapist who has his or her own list of clients to work evenings and weekends to work for you? Let's face it, people leave jobs for a variety of reasons, and not all of them are bad. Some leave because of a better offer; some leave because they're in the wrong profession. When you start seeing a high turnover of therapists in your own business, you definitely have a problem. If this is the case, you will need to ask yourself some serious questions
The first question to ask yourself is: What kind of supervisor are you? Do you unknowingly foster an inhospitable environment? In that case, only the toughest of employees will succeed and stay with you. Is that what you want? Do you have meetings on a regular basis in which the employees are free to speak their minds?
Second, have you ever found yourself ignoring an employee when he or she is talking to you? Do you ask your employees how their jobs are going, or if they are comfortable and happy in their work environment? Do you encourage employees to better themselves? Do you reward your employees when they do an exemplary job? And are supportive of their needs, recognize when there is a problem, and try to find a win-win solution for everyone involved?
Don't be a cookie-cutter supervisor with cookie-cutter solutions, or you could be stuck with a lot of crumbs! Reward and value your employees. They make a business grow. The rewards and incentives do not always have to be monetary -- give a gift certificate for lunch somewhere, or an afternoon off. Make it fun, like a contest. This strategy makes goal-setting much more palatable. Also, when you give your employees independence and trust, employees become self-motivated, ready to take the initiative and devote more energy to doing their jobs. In the end, you will have happy employees who just might be in for the long haul!
Until next time, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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