resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
October, 2002, Vol. 02, Issue 10
Different from the Rest of Us
By Perry Isenberg
We all know managing a business encompasses a number of responsibilities. One of the most important considerations is the hiring and supervising of staff. However, for some businesses, the hiring of employees is not nearly as important as the retention of employees.Certain business services and products are just more personal than others. I don't think you would notice a change in counter help at your local fast-food chain, or a change in cashiers at your local grocery store or gas station. You would, however, be a little taken aback if the therapist you've gone to for years was no longer at the clinic you go to, or if your stylist was no longer at the salon you visit.
Many people oversimplify business. I hear time and time again how common business issues are resolved with cookie-cutter solutions. Although these issues may be common, meaningful solutions are not as common or universally applicable to individual businesses.
For example, some restaurants use "early bird" specials to create an early "push" for the dinner time period. I don't believe this strategy would work well for a massage business. In fact, I believe it could cheapen the position of professional massage. It is important that massage therapists understand the unique attributes of their services (as compared to other businesses) and recognize that certain issues need to be handled accordingly. Not only is your field specialized in many unique ways, but it is also built on relationships with the client.
Additionally, if you are constantly turning over therapists in your practice, you are losing business and wasting time and money to of hire and train new staff. The clients who have come to depend on your practice, and have found a therapist they like, are likely to be upset when they do not have their regular therapist. They probably won't want to come back to your business, and will follow the therapist instead. It will become expensive for if you do not stop this from happening.
In the massage profession, more than almost any other profession, high employee turnover may be the single "kiss of death" to a business trying to grow. Review your current business strategies to ensure turnover is kept to a minimum. How do you persuade an excellent therapist who has his or her own list of clients to work evenings and weekends to work for you? Let's face it, people leave jobs for a variety of reasons, and not all of them are bad. Some leave because of a better offer; some leave because they're in the wrong profession. When you start seeing a high turnover of therapists in your own business, you definitely have a problem. If this is the case, you will need to ask yourself some serious questions
The first question to ask yourself is: What kind of supervisor are you? Do you unknowingly foster an inhospitable environment? In that case, only the toughest of employees will succeed and stay with you. Is that what you want? Do you have meetings on a regular basis in which the employees are free to speak their minds?
Second, have you ever found yourself ignoring an employee when he or she is talking to you? Do you ask your employees how their jobs are going, or if they are comfortable and happy in their work environment? Do you encourage employees to better themselves? Do you reward your employees when they do an exemplary job? And are supportive of their needs, recognize when there is a problem, and try to find a win-win solution for everyone involved?
Don't be a cookie-cutter supervisor with cookie-cutter solutions, or you could be stuck with a lot of crumbs! Reward and value your employees. They make a business grow. The rewards and incentives do not always have to be monetary -- give a gift certificate for lunch somewhere, or an afternoon off. Make it fun, like a contest. This strategy makes goal-setting much more palatable. Also, when you give your employees independence and trust, employees become self-motivated, ready to take the initiative and devote more energy to doing their jobs. In the end, you will have happy employees who just might be in for the long haul!
Until next time, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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