Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
September, 2002, Vol. 02, Issue 09
Beyond the Rub
By Ralph Stephens, BS, LMT, NCTMB
It is time to put heart back into massage. When I started the series of columns on failing massage education, I first documented the failing, then proposed several suggestions I believe could improve massage education.Most of my suggestions involved imposing additional government regulation on the profession in general, and on massage schools in particular. This is probably necessary in the short run. However, government is always the worst way to do anything except maybe to fight wars and collect taxes. Texas massage therapist David Lauterstein, RMT, says it well:
Once government establishes a minimum, that minimum also becomes the maximum. Why do more than you have to? While a few will strive for excellence, most will attempt to barely meet the minimum standard. I have observed several states before and after licensing. Before licensing, there were one or two good schools and one or two lousy schools. A few years after licensing, there were one or two good schools and dozens of lousy schools. Is this the desired result? I hope not!
It finally dawned on me that what has been lost in all the clamor is heart. The heart of massage is being lost Massage has the potential to be the premier wellness modality in health care. Wholism is the birthright of American massage therapy (as well as being just "good science.") The current medical emphasis in massage, and the emphasis on energy work freed of any logical constraints, seems a great loss in so many respects. Both paradigms sell the potential of massage/bodywork short. Most energy work has such little grounding in the physical sciences that it achieves no consistent results beyond the parasympathetic response of laying down in a calm environment for awhile. The medical emphasis usually focuses on nothing more than "rub here for this and there for that." It is usually taught with emphasis on insurance billing (drooling for dollars) and acceptance by the gods of the sickness sciences. Neither have much heart or wholism.
If we focus on sickness, we will have more and more sickness. That is the way the universe works. The allopathic sickness system has not lessened the amount of sickness by studying it. In fact, it has increased sickness, irregardless what it may have done for lifespan. The focus needs to be put on wellness. Until we study wellness with the fervor we study sickness, we will never achieve wellness. Since there is more money to be made treating sickness than in curing it, wellness will never be a priority in the allopathic system.
The same is true for massage education. If we put our focus on its failures, we will have more and more failure. If we concentrate on low quality, we will achieve it. If we study incompetence, we will have more and more incompetence. It is time to put our focus on excellence. Right now our emphasis is on competence. Competence is a lowest common denominator process. Our current system of regulation and national certification is a lowest common denominator standard. The results show it is not working. It is time to focus on and strive for excellence. David Lauterstein again puts this so well:
Greg Lawton, DC, of the American Medical Massage Association (AMMA), puts it another way:
To me, all this comes back to heart. If you are truly working from the heart, you will, out of love and compassion for your fellow human beings do the absolute best you can. You will never be satisfied with your level of knowledge and skill. Just learning to rub will not be enough. Just teaching others to rub will not be enough. Your desire to help others will drive you to study both the physical and the non-physical sciences. It will lead you to study holistic health. It will drive you to practice the principles of holistic health in your own life, so you can be an inspiring and motivational example to others, especially your patients and students. Heart will guide you to strive for excellence. It will not stand for incompetence or even just competence, either in yourself or the profession.
We need a lot more heart in massage education if we ever hope to move beyond the rub.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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