Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
September, 2002, Vol. 02, Issue 09
Beyond the Rub
By Ralph Stephens, BS, LMT, NCTMB
It is time to put heart back into massage. When I started the series of columns on failing massage education, I first documented the failing, then proposed several suggestions I believe could improve massage education.Most of my suggestions involved imposing additional government regulation on the profession in general, and on massage schools in particular. This is probably necessary in the short run. However, government is always the worst way to do anything except maybe to fight wars and collect taxes. Texas massage therapist David Lauterstein, RMT, says it well:
Once government establishes a minimum, that minimum also becomes the maximum. Why do more than you have to? While a few will strive for excellence, most will attempt to barely meet the minimum standard. I have observed several states before and after licensing. Before licensing, there were one or two good schools and one or two lousy schools. A few years after licensing, there were one or two good schools and dozens of lousy schools. Is this the desired result? I hope not!
It finally dawned on me that what has been lost in all the clamor is heart. The heart of massage is being lost Massage has the potential to be the premier wellness modality in health care. Wholism is the birthright of American massage therapy (as well as being just "good science.") The current medical emphasis in massage, and the emphasis on energy work freed of any logical constraints, seems a great loss in so many respects. Both paradigms sell the potential of massage/bodywork short. Most energy work has such little grounding in the physical sciences that it achieves no consistent results beyond the parasympathetic response of laying down in a calm environment for awhile. The medical emphasis usually focuses on nothing more than "rub here for this and there for that." It is usually taught with emphasis on insurance billing (drooling for dollars) and acceptance by the gods of the sickness sciences. Neither have much heart or wholism.
If we focus on sickness, we will have more and more sickness. That is the way the universe works. The allopathic sickness system has not lessened the amount of sickness by studying it. In fact, it has increased sickness, irregardless what it may have done for lifespan. The focus needs to be put on wellness. Until we study wellness with the fervor we study sickness, we will never achieve wellness. Since there is more money to be made treating sickness than in curing it, wellness will never be a priority in the allopathic system.
The same is true for massage education. If we put our focus on its failures, we will have more and more failure. If we concentrate on low quality, we will achieve it. If we study incompetence, we will have more and more incompetence. It is time to put our focus on excellence. Right now our emphasis is on competence. Competence is a lowest common denominator process. Our current system of regulation and national certification is a lowest common denominator standard. The results show it is not working. It is time to focus on and strive for excellence. David Lauterstein again puts this so well:
Greg Lawton, DC, of the American Medical Massage Association (AMMA), puts it another way:
To me, all this comes back to heart. If you are truly working from the heart, you will, out of love and compassion for your fellow human beings do the absolute best you can. You will never be satisfied with your level of knowledge and skill. Just learning to rub will not be enough. Just teaching others to rub will not be enough. Your desire to help others will drive you to study both the physical and the non-physical sciences. It will lead you to study holistic health. It will drive you to practice the principles of holistic health in your own life, so you can be an inspiring and motivational example to others, especially your patients and students. Heart will guide you to strive for excellence. It will not stand for incompetence or even just competence, either in yourself or the profession.
We need a lot more heart in massage education if we ever hope to move beyond the rub.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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