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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
September, 2002, Vol. 02, Issue 09
Beyond the Rub
By Ralph Stephens, BS, LMT, NCTMB
It is time to put heart back into massage. When I started the series of columns on failing massage education, I first documented the failing, then proposed several suggestions I believe could improve massage education.Most of my suggestions involved imposing additional government regulation on the profession in general, and on massage schools in particular. This is probably necessary in the short run. However, government is always the worst way to do anything except maybe to fight wars and collect taxes. Texas massage therapist David Lauterstein, RMT, says it well:
Once government establishes a minimum, that minimum also becomes the maximum. Why do more than you have to? While a few will strive for excellence, most will attempt to barely meet the minimum standard. I have observed several states before and after licensing. Before licensing, there were one or two good schools and one or two lousy schools. A few years after licensing, there were one or two good schools and dozens of lousy schools. Is this the desired result? I hope not!
It finally dawned on me that what has been lost in all the clamor is heart. The heart of massage is being lost Massage has the potential to be the premier wellness modality in health care. Wholism is the birthright of American massage therapy (as well as being just "good science.") The current medical emphasis in massage, and the emphasis on energy work freed of any logical constraints, seems a great loss in so many respects. Both paradigms sell the potential of massage/bodywork short. Most energy work has such little grounding in the physical sciences that it achieves no consistent results beyond the parasympathetic response of laying down in a calm environment for awhile. The medical emphasis usually focuses on nothing more than "rub here for this and there for that." It is usually taught with emphasis on insurance billing (drooling for dollars) and acceptance by the gods of the sickness sciences. Neither have much heart or wholism.
If we focus on sickness, we will have more and more sickness. That is the way the universe works. The allopathic sickness system has not lessened the amount of sickness by studying it. In fact, it has increased sickness, irregardless what it may have done for lifespan. The focus needs to be put on wellness. Until we study wellness with the fervor we study sickness, we will never achieve wellness. Since there is more money to be made treating sickness than in curing it, wellness will never be a priority in the allopathic system.
The same is true for massage education. If we put our focus on its failures, we will have more and more failure. If we concentrate on low quality, we will achieve it. If we study incompetence, we will have more and more incompetence. It is time to put our focus on excellence. Right now our emphasis is on competence. Competence is a lowest common denominator process. Our current system of regulation and national certification is a lowest common denominator standard. The results show it is not working. It is time to focus on and strive for excellence. David Lauterstein again puts this so well:
Greg Lawton, DC, of the American Medical Massage Association (AMMA), puts it another way:
To me, all this comes back to heart. If you are truly working from the heart, you will, out of love and compassion for your fellow human beings do the absolute best you can. You will never be satisfied with your level of knowledge and skill. Just learning to rub will not be enough. Just teaching others to rub will not be enough. Your desire to help others will drive you to study both the physical and the non-physical sciences. It will lead you to study holistic health. It will drive you to practice the principles of holistic health in your own life, so you can be an inspiring and motivational example to others, especially your patients and students. Heart will guide you to strive for excellence. It will not stand for incompetence or even just competence, either in yourself or the profession.
We need a lot more heart in massage education if we ever hope to move beyond the rub.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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