Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
September, 2002, Vol. 02, Issue 09
Who Are We?
By Cliff Korn, BS, LMT, NCTMB
In what community or communities do we belong? What do we call ourselves? The answers to these questions have serious implications for the future of massage therapy, and the roads we will travel to get there.
Anyone who actually reads my Massage Today editorials knows I have a passion for definitions.I've devoted several columns to the importance of language. I've long felt that the intent of our words has little importance if we're the only ones who know that intent. If only one party is aware, there is no communication. What we say, and how it's perceived, is what is important! If you agree with me so far, you also probably agree that what we call ourselves is very important. In many states, the law says you must call yourselves "licensed massage therapists." In a perfect world, that term would have a common meaning to everyone practicing under that title and to everyone looking to contract our services. In reality, it means different things to different people. A client who has experienced massage therapy only as part of injury rehabilitation will have different expectations of a massage therapist than a client who has only experienced relaxation spa services. In that scenario, each of the practitioners are likely happy to be called massage therapist, but the terrain gets more rocky when therapists who do work they don't consider massage are required by state law to use the massage therapist title, and to train as massage therapists before starting practice.
The massage umbrella encompasses many therapies in various states. Included or exempted in various state laws are reiki practitioners, polarity practitioners, reflexologists and others. Kelle Walsh at Massage Magazine undertook one of the most in-depth studies I have ever seen of this situation in her March/April and May/June 2000 issues. She not only told of the efforts of massage regulation proponents to legitimize massage therapy to make it easily distinguishable from prostitution advertising as massage, but of the role of a standardized credential in easing insurance reimbursement and physician referrals. Her articles clearly stated the disagreement among massage practitioners, and between massage practitioners and nonmassage practitioners, over the issue of regulation in 2000. Unfortunately, we, as both an industry and a profession, have not progressed much since that time. With few exceptions, polarity therapists, Trager practitioners, etc., are still trying to disentangle themselves from the regulatory net of massage. Massage therapists themselves are divided on the benefits (or horrors) of licensure. There are several online massage discussion groups that hammer this point home on a daily basis.
One example of a divisive regulatory issue is the inclusion/exclusion of reiki in massage practice. I'm sure there are exceptions, but I have yet to hear a reiki practitioner suggest that he or she or the public would be better served by falling under massage regulation. Unfortunately, in some jurisdictions reiki is defined by the "looks like a duck, walks like a duck, and sounds like a duck" method. After all, there is usually soft music playing, a massage table is usually used, and the client and practitioner are behind closed doors in a dimly lit room. The practitioner frequently is touching the supine client's body. Based on the "duck" test, this must be massage! Of course, I'm making light of a serious concern here. As my April 2002 editorial mentioned, it is the regulating jurisdiction that defines a scope of practice. If that jurisdiction defines Reiki as massage, it's a done deal and the door is closed. (Editor's note: See "Scope (Not the Mouthwash" online at www.massagetoday.com/archives/2002/04/08.html). Unfortunately, common sense isn't always the most abundant resource among municipal or state legislators (or massage professionals, for that matter).
As loathe as many Reiki practitioners are to train and practice as massage therapists, most massage therapists are not inclined to train as physical therapists to retain title to the term "therapy." (Yes, PT groups and others have attempted to keep practitioners of massage from using the term.) This alone is enough for many to desire at least title protection regulation on a statewide level. My trusty Webster's says that "therapy" is a treatment of any physical or mental disorder by medical or physical means. I don't know about your practice, but that definition certainly fits what I do! However, if a regulatory body defines therapy as reserved for use by professions overseen by an allied health board that excludes massage, legal use of the term is by massage practitioners is questionable.
I have no desire to go back to using terms like "masseur" or "masseuse" to define my work. While I don't find the terms offensive in and of themselves, they are used pejoratively in many public and professional circles to describe untrained or under-trained massage practitioners.
My guess is that we can find compromises on how big the massage umbrella becomes, but the issue gets more difficult still when we look to see where we fit in the greater world of caregivers. Are we or are we not part of "medicine," and if so, to what part do we belong? "Mainstream medicine?" "Traditional medicine?" "Complementary medicine?" "Alternative medicine?" "Complementary and Alternative medicine?" "Integrative medicine?" And if not "medicine," then what? Personal service? And do the Trager practitioners, shiatsu practitioners, Rolfing bodywork practitioners and Feldenkrais practitioners among us hold the same opinions? Who are we? Who are you? Who do you want to be?
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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