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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
September, 2002, Vol. 02, Issue 09
Who Are We?
By Cliff Korn, BS, LMT, NCTMB
In what community or communities do we belong? What do we call ourselves? The answers to these questions have serious implications for the future of massage therapy, and the roads we will travel to get there.
Anyone who actually reads my Massage Today editorials knows I have a passion for definitions.I've devoted several columns to the importance of language. I've long felt that the intent of our words has little importance if we're the only ones who know that intent. If only one party is aware, there is no communication. What we say, and how it's perceived, is what is important! If you agree with me so far, you also probably agree that what we call ourselves is very important. In many states, the law says you must call yourselves "licensed massage therapists." In a perfect world, that term would have a common meaning to everyone practicing under that title and to everyone looking to contract our services. In reality, it means different things to different people. A client who has experienced massage therapy only as part of injury rehabilitation will have different expectations of a massage therapist than a client who has only experienced relaxation spa services. In that scenario, each of the practitioners are likely happy to be called massage therapist, but the terrain gets more rocky when therapists who do work they don't consider massage are required by state law to use the massage therapist title, and to train as massage therapists before starting practice.
The massage umbrella encompasses many therapies in various states. Included or exempted in various state laws are reiki practitioners, polarity practitioners, reflexologists and others. Kelle Walsh at Massage Magazine undertook one of the most in-depth studies I have ever seen of this situation in her March/April and May/June 2000 issues. She not only told of the efforts of massage regulation proponents to legitimize massage therapy to make it easily distinguishable from prostitution advertising as massage, but of the role of a standardized credential in easing insurance reimbursement and physician referrals. Her articles clearly stated the disagreement among massage practitioners, and between massage practitioners and nonmassage practitioners, over the issue of regulation in 2000. Unfortunately, we, as both an industry and a profession, have not progressed much since that time. With few exceptions, polarity therapists, Trager practitioners, etc., are still trying to disentangle themselves from the regulatory net of massage. Massage therapists themselves are divided on the benefits (or horrors) of licensure. There are several online massage discussion groups that hammer this point home on a daily basis.
One example of a divisive regulatory issue is the inclusion/exclusion of reiki in massage practice. I'm sure there are exceptions, but I have yet to hear a reiki practitioner suggest that he or she or the public would be better served by falling under massage regulation. Unfortunately, in some jurisdictions reiki is defined by the "looks like a duck, walks like a duck, and sounds like a duck" method. After all, there is usually soft music playing, a massage table is usually used, and the client and practitioner are behind closed doors in a dimly lit room. The practitioner frequently is touching the supine client's body. Based on the "duck" test, this must be massage! Of course, I'm making light of a serious concern here. As my April 2002 editorial mentioned, it is the regulating jurisdiction that defines a scope of practice. If that jurisdiction defines Reiki as massage, it's a done deal and the door is closed. (Editor's note: See "Scope (Not the Mouthwash" online at www.massagetoday.com/archives/2002/04/08.html). Unfortunately, common sense isn't always the most abundant resource among municipal or state legislators (or massage professionals, for that matter).
As loathe as many Reiki practitioners are to train and practice as massage therapists, most massage therapists are not inclined to train as physical therapists to retain title to the term "therapy." (Yes, PT groups and others have attempted to keep practitioners of massage from using the term.) This alone is enough for many to desire at least title protection regulation on a statewide level. My trusty Webster's says that "therapy" is a treatment of any physical or mental disorder by medical or physical means. I don't know about your practice, but that definition certainly fits what I do! However, if a regulatory body defines therapy as reserved for use by professions overseen by an allied health board that excludes massage, legal use of the term is by massage practitioners is questionable.
I have no desire to go back to using terms like "masseur" or "masseuse" to define my work. While I don't find the terms offensive in and of themselves, they are used pejoratively in many public and professional circles to describe untrained or under-trained massage practitioners.
My guess is that we can find compromises on how big the massage umbrella becomes, but the issue gets more difficult still when we look to see where we fit in the greater world of caregivers. Are we or are we not part of "medicine," and if so, to what part do we belong? "Mainstream medicine?" "Traditional medicine?" "Complementary medicine?" "Alternative medicine?" "Complementary and Alternative medicine?" "Integrative medicine?" And if not "medicine," then what? Personal service? And do the Trager practitioners, shiatsu practitioners, Rolfing bodywork practitioners and Feldenkrais practitioners among us hold the same opinions? Who are we? Who are you? Who do you want to be?
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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