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Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
September, 2002, Vol. 02, Issue 09
The Business of Ethics
By Perry Isenberg
Recently a magazine I used to advertise in went out of business. The magazine sent everyone who had given them business a letter stating it was folding. It must have been very difficult to compose and send out such a letter, but I suppose it was the right thing to do.
Obviously, several of us had already paid for upcoming advertising in the publication, so now we had to get it back.This has happened before, but I've usually found out the hard way. That is, when I expected my copy of a certain publication to come out and hadn't seen it for a few months, I knew what had happened and had to chase them down to recover what I wasn't going to get. Being a businessperson myself, I am always dismayed when I do business with someone I think I can trust and something like this happens. It always brings to mind an important concept, one that I feel compelled to discuss in this month's column: business ethics.
Before you can have business ethics, you must have a solid set of personal ethics. Simply put, don't do anything to anyone you wouldn't want done to you. There really isn't any difference between the two. Take as example a client who divulged some very personal things about him or herself during a session with you. Now, you know about confidentiality. This person trusted you with some pretty sensitive information. You also have sessions with a neighbor of this client. During one of these sessions, the neighbor starts to talk about how "so and so" has a big problem, and the two of you start to gossip - about the client. It gets back to the client that you spoke with their neighbor... need I finish this scenario? Take another scenario: you have a payment system whereby the client pays monthly for sessions with you. The client is scheduled every Friday during the month at a particular time. You start getting very busy on Fridays - apparently that's when all your clients want to schedule sessions. You quickly get bogged down and start missing scheduled appointments, and clients get mad, feel ripped-off, and start bad-mouthing you and going elsewhere for sessions. What do you do now?
Business ethics are the professional value-based rules that you personally live by. Here are some questions to ask yourself: Do you keep quiet about gossip you hear from one client to another? Do you try to change the conversation when "gossip" comes up? Are you fair to the clients who have been with you, and schedule appointments around them? Are you honest in telling them why you missed an appointment with them? Are you dependable/consistent and have integrity in the things you say? Do you follow through on your promises? Are your transactions with your clients fair and honest? Do you show respect and fairness?
If you can answer "yes" to all these questions, good for you. Remember, if you do not have business ethics, the perception is that you are untrustworthy. Word will get out and you will be out of business. Sound business ethics promise stability, growth and profits. They are the guarantee that you will succeed and have longevity in your practice.
Until next time, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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