Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
August, 2002, Vol. 02, Issue 08
The Seventh Element: Environment
By Robin Zill, LMT
Editor's note: The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the eighth article in a 12-part series and focuses on the seventh of the 10 elements: Environment.The graphic of the 10-Element Circle appears on line at www.massagetoday.com/archives/2002/01/16.html.)
It has taken me a while to assimilate and integrate all the wisdom from the mysterious old bookstore journeys Dr. Jonathan Paul DeVierville took me on years ago, as we began to develop the 10 Elements of the Spa Experience. Books almost seemed to pop off the shelf, begging to be re-read, voices needing to be re-heard. Man, Weather, Sun, written in 1947 by William Peterson, MD, was one of those books. This book outlines his research on weather patterns and their effects on the human health condition, with a particular emphasis on air. I would like to start our discussion of the seventh element, Environment, with a few of Dr. Peterson's comments.
He goes on to say that a conscious effort was made by the scientific community to eliminate weather and environmental studies, and how they directly affect human well being from the scientific database. This meant that all financial support for the study of "man" in the environment was denied during this critical period of scientific development and technological progress. The good news? Peterson continued his work on his own and continued to nurture these "new or old ideas of interconnectiveness" with the environment. What's the spa connection? This is just about the time you see some of the first American spas developing, in contrast to this scientific and reductionist fervor. Spa pioneers also recognized the importance of environment and climate to optimal human health and well-being. They also saw the significance of working with the environment, rather than trying to conquer it.
It is obvious to the contemporary spa journeyer that we are part of nature. We are not separate from our environment. We play a dynamic role; a healthy environment is critical to living a healthy life. That is why the environment is so critical to the spa experience. Currently, we have defined the seventh element, "environment," to mean location, placement, weather patterns, water use, natural agents and social responsibility. We need to remember that the earth is home, and that we occupy a special place on the planet.
This element is at the very least twofold in meaning. First, it explores creating the spa experience with the intention of relating it to the local environment. The geography, the temperature, the air, the water, the tempo of the city and the culture of the people are all involved. We have seen this trend take the industry by storm. Creative menu development in the industry is a perfect example. Aloe treatments for the desert, detox treatment for the cities, seaweed treatments for the ocean. Look at any of the many professional trade magazines to get fresh ideas.
Second, this element reminds us that we are related to our global environment. As spa professionals, we each have a responsibility to be a caretaker of the small "spa space" we occupy on the planet. This responsibility often goes unspoken, but includes simple things like creating beauty through design, nature and intention. It also includes creating business with goals of minimal impact. We need to be mindful of how the land is cleared, how much and what type of water and water resources we use, how we recycle, the type of products we use, and the integrity of the suppliers we support.
But this element goes deeper. It is at the precipice of the new dimension of spa, or should I say old dimension of spa. In the seventh element, we begin to explore the deeper significance of the spa movement and why this new global community has emerged. As we move into this next paradigm of thought, our connection to the earth for survival and health becomes imperative.
Two thoughts about the interconnectiveness of nature to the human experience come to mind. It is humbling to remember that the same water that was on the planet at the beginning of our time, is the same water that is still here. It is just in a different form. I remember the comfort this thought gave my Mom as she was passing on and contemplating the nature of spirit. We have been so obsessed with measuring and analyzing information to harness the power of nature, that we have forgotten that the things we are measuring are nothing more than transient impressions of our ever changing being in an ever changing environment. There is something magical here on earth that eludes measurement.
The second idea regarding how the environment is connected to spa is a term used and created by Fritof Capras, a great thinker, visionary and author of The Tao of Physics and The Web of Life. It is called a "living system." A living system is a scientific term used to describe an organism or ecosystem in which the parts strive not only to survive, but to renew, regenerate, and evolve.
A living system is an interdependent web in which the components reach out to each other in ever-changing ways, seeking balance and harmony. The cell, a perfect microcosm for this discussion has many individual parts, each with their specific job to do. The magic? Communication within and between these cells is always taking place. The internal cell is constantly responding to the outer environment through a constant interchange of information and fluids. The cell is a perfect metaphor for our individual human existence, the earth, and how we are all related to a greater whole.
To take the metaphor one step further, imagine the concept of a "living spa" as a business model. In a living spa, employees are expected to do their part; management serves as a caretaker for the environment. Their job is to weave all the elements of business together through excellent communication systems, a healthy work environment and an evolutionary vision. A living spa is centered on water, natural elements, and how they affect our senses: light, air, sound, earth-clays, muds, seaweeds, and other plant extracts and essences. It connects people with natural elements and seasonal changes. We need to create next-generation business that embraces the beauty and creativity of the universe, while at the same time developing a strong organizational system centered on serving the client over time. Clearly, we must live in "harmony with nature" if we are to survive and thrive... for ourselves and for future generations. We are forever changing together. We are all stardust.
If you have comments, ideas or other resources regarding this topic, please e-mail me at . To learn more about the environmental aspects of spa, contact Jonathan DeVierville at . Remember, your voice is important.
Click here for previous articles by Robin Zill, LMT.
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