Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
August, 2002, Vol. 02, Issue 08
The Seventh Element: Environment
By Robin Zill, LMT
Editor's note: The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the eighth article in a 12-part series and focuses on the seventh of the 10 elements: Environment.The graphic of the 10-Element Circle appears on line at www.massagetoday.com/archives/2002/01/16.html.)
It has taken me a while to assimilate and integrate all the wisdom from the mysterious old bookstore journeys Dr. Jonathan Paul DeVierville took me on years ago, as we began to develop the 10 Elements of the Spa Experience. Books almost seemed to pop off the shelf, begging to be re-read, voices needing to be re-heard. Man, Weather, Sun, written in 1947 by William Peterson, MD, was one of those books. This book outlines his research on weather patterns and their effects on the human health condition, with a particular emphasis on air. I would like to start our discussion of the seventh element, Environment, with a few of Dr. Peterson's comments.
He goes on to say that a conscious effort was made by the scientific community to eliminate weather and environmental studies, and how they directly affect human well being from the scientific database. This meant that all financial support for the study of "man" in the environment was denied during this critical period of scientific development and technological progress. The good news? Peterson continued his work on his own and continued to nurture these "new or old ideas of interconnectiveness" with the environment. What's the spa connection? This is just about the time you see some of the first American spas developing, in contrast to this scientific and reductionist fervor. Spa pioneers also recognized the importance of environment and climate to optimal human health and well-being. They also saw the significance of working with the environment, rather than trying to conquer it.
It is obvious to the contemporary spa journeyer that we are part of nature. We are not separate from our environment. We play a dynamic role; a healthy environment is critical to living a healthy life. That is why the environment is so critical to the spa experience. Currently, we have defined the seventh element, "environment," to mean location, placement, weather patterns, water use, natural agents and social responsibility. We need to remember that the earth is home, and that we occupy a special place on the planet.
This element is at the very least twofold in meaning. First, it explores creating the spa experience with the intention of relating it to the local environment. The geography, the temperature, the air, the water, the tempo of the city and the culture of the people are all involved. We have seen this trend take the industry by storm. Creative menu development in the industry is a perfect example. Aloe treatments for the desert, detox treatment for the cities, seaweed treatments for the ocean. Look at any of the many professional trade magazines to get fresh ideas.
Second, this element reminds us that we are related to our global environment. As spa professionals, we each have a responsibility to be a caretaker of the small "spa space" we occupy on the planet. This responsibility often goes unspoken, but includes simple things like creating beauty through design, nature and intention. It also includes creating business with goals of minimal impact. We need to be mindful of how the land is cleared, how much and what type of water and water resources we use, how we recycle, the type of products we use, and the integrity of the suppliers we support.
But this element goes deeper. It is at the precipice of the new dimension of spa, or should I say old dimension of spa. In the seventh element, we begin to explore the deeper significance of the spa movement and why this new global community has emerged. As we move into this next paradigm of thought, our connection to the earth for survival and health becomes imperative.
Two thoughts about the interconnectiveness of nature to the human experience come to mind. It is humbling to remember that the same water that was on the planet at the beginning of our time, is the same water that is still here. It is just in a different form. I remember the comfort this thought gave my Mom as she was passing on and contemplating the nature of spirit. We have been so obsessed with measuring and analyzing information to harness the power of nature, that we have forgotten that the things we are measuring are nothing more than transient impressions of our ever changing being in an ever changing environment. There is something magical here on earth that eludes measurement.
The second idea regarding how the environment is connected to spa is a term used and created by Fritof Capras, a great thinker, visionary and author of The Tao of Physics and The Web of Life. It is called a "living system." A living system is a scientific term used to describe an organism or ecosystem in which the parts strive not only to survive, but to renew, regenerate, and evolve.
A living system is an interdependent web in which the components reach out to each other in ever-changing ways, seeking balance and harmony. The cell, a perfect microcosm for this discussion has many individual parts, each with their specific job to do. The magic? Communication within and between these cells is always taking place. The internal cell is constantly responding to the outer environment through a constant interchange of information and fluids. The cell is a perfect metaphor for our individual human existence, the earth, and how we are all related to a greater whole.
To take the metaphor one step further, imagine the concept of a "living spa" as a business model. In a living spa, employees are expected to do their part; management serves as a caretaker for the environment. Their job is to weave all the elements of business together through excellent communication systems, a healthy work environment and an evolutionary vision. A living spa is centered on water, natural elements, and how they affect our senses: light, air, sound, earth-clays, muds, seaweeds, and other plant extracts and essences. It connects people with natural elements and seasonal changes. We need to create next-generation business that embraces the beauty and creativity of the universe, while at the same time developing a strong organizational system centered on serving the client over time. Clearly, we must live in "harmony with nature" if we are to survive and thrive... for ourselves and for future generations. We are forever changing together. We are all stardust.
If you have comments, ideas or other resources regarding this topic, please e-mail me at . To learn more about the environmental aspects of spa, contact Jonathan DeVierville at . Remember, your voice is important.
Click here for previous articles by Robin Zill, LMT.
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