Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
August, 2002, Vol. 02, Issue 08
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
The suggestions in my last letter didn't seem to do you much good. You still have an ornery spa directory on your hands, and now she's threatening to fire you for no apparent reason. Beware my friend: many spa employees have lost their positions to office politics, which are as rampant in this "healing" environment as they are at any corporation. You've got to be careful! I do have a few more suggestions that you can take with a grain of salt. See if they sit well with you, and if you feel it's the right direction to go in, then act accordingly.
The suggestions come from two different angles, both aimed at improving the relationship you have with Ms. X, the troublesome spa director.
A Home in the Spa
Your spa director is someone who came to the field through the management ranks of the resort chain for whom you work. This is great, since she knows the ins and outs of budgets, overall marketing strategy, interdepartmental cooperation, upper-level policy making guidelines, and other important corporate realities, but the one attribute she sorely lacks is spa knowledge. Her heart has not brought her into the spa, like your heart brought you, or the other therapists, and she's feeling a little out of place. Since she's a human being, she probably feels the need to fit in and create a home in the spa for herself, but it's difficult. How can she truly join the ranks of spa directors without knowing, in her bones, how it feels to serve other people in a hands-on way?
Many in Ms. X's position have holed up in their spa director's office, closed the door, and waited out their tenure, hoping to move onto another assignment, in another department, as soon as possible. But that needn't be the case. There is a way for your spa director to feel more a part of the spa world, and to join the sorority of women who have found a niche for themselves there, if she so desires.
A Retreat Treat
I suggest you give your spa director the flier I've included with this letter, and tell her there's a treat in store for her if she'll sign up for the annual women's spa director's retreat, created by Tara Spa Therapy and hosted at a different spa each year. It's been going for four years now, and gets more popular all the time.
One of the women who attended it last year called the retreat a temporary escape from the craziness of day-to-day spa operations in a setting that offers spa directors an inside peek at other famous facilities. If your spa director goes on one of these retreats, she'll benefit in a number of ways:
Ms. X must have ended up working in the spa, with you, for a reason. I hope that reason is not simply to have you fired. In fact, I'm sure it's not. From what you've told me, she's someone who is a little unsure of herself and is looking for a way to really make a mark with her career. She's probably a great spa director in disguise. If she gets the chance to see her own hopes and aspirations reflected in the eyes of all those fellow female spa directors, chances are she'll come back a kinder, gentler boss
A Seminar Vacation
The other way you can approach this director dilemma is from your own end. What can you do to change the dynamic in the soured relationship? If I were you, Lou, I'd think about going on a retreat, too. What I have in mind isn't so relaxing, perhaps, as a four-day trip to a luxury spa, but it's something from which you'll gain tremendously. Maybe it will even send you in a new direction in your career. I'm thinking about a four-day seminar for people in the spa industry who want to learn more about the nuts and bolts of how spas work. Now that you're a supervisor, rather than "just" a therapist, you know that there's a lot more to spas than just making people feel good on a table. The business is intense, and there's a lot to know. That's where the seminar comes in. It will teach you things you never even thought about in terms of spa management , operations, staff issues, budgets, and other topics you might have thought you didn't care about but now realize are extremely important. Who knows, maybe it will even help you move quickly into an upper position yourself some day. It's happened before.
I suggest you find out more about these seminars, and plan your next vacation around one. They range in price, and are given in different parts of the country, which means you'll have to travel, but the investment in your career will probably pay off many times over. Several companies offer this type of advanced spa education, like Preston Wynne, the Bramham Institute, and Cosmopro. There's sure to be one that works for you, and no matter which one you chose, it's bound to give you a better understanding of your newly adopted industry.
A Spa Gap?
You know the old cliché, "East is east and west is west, and never the twain shall meet"? Well, some people think that's true of spa directors and spa employees. There's just too much of a gap, they say, between management and line staff for them ever to see eye-to-eye. However, I feel that there's a lot of room for communication, and if proactive people such as yourself take responsibility and learn how to see things from the other person's perspective and your own, it will make for a better working environment for everyone.
Talk to you later,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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