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Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
August, 2002, Vol. 02, Issue 08
Pieces of the Puzzle
By Peter W. Crownfield
This article is not about lawsuits. If you'd like to read about lawsuits, turn to the Publisher's Report in this issue.In fact, this article is not about competition, legislation, regulation, or any of the other so-called "necessary complexities" of the profession. This article is about people doing what they love every day with a common purpose: to promote the greater good in the massage therapy profession.
For nearly two years, I've talked to members of the profession; researched legislative and regulatory issues; attended conventions; learned about massage techniques; and listened to countless stories about the wonder and power of touch. As managing editor, it's my passion and my privilege to present the most timely news and information on the profession in a well-constructed, appealing format - to share what makes the profession great, and what can be done (or is being done, or needs to be done) to make it even greater.
I'm sure you feel the same way about what you do. This great faith in yourself and others has little to do with whether you are licensed; regulated; reimbursed for fees; insured against malpractice; or affiliated in any way with any massage organization, local, state or national.
What is the greater good in the massage profession? From all accounts, it's the care you provide to each and every client: the power of touch. This greater good brings individuals and organizations together; transcends issues of regulation, licensing, insurance and education; and keeps massage therapists and the massage profession grounded and unified in an increasingly (and perhaps necessarily) complex health care environment.
It's probably a bit naïve to believe that the massage profession (or any profession) can provide the best care to the most people without a certain level of organization. The public you serve demands qualified therapists, and regulatory and educational standards provide the mechanism for public validation. However, progress cannot and should not be defined by increased regulation and organization alone. Bigger and more complex is not necessarily better, and in the wrong hands, it can be much worse.
How do you maximize public and professional acceptance of massage therapy while staying true to the essence of the art? How do you continue to move forward without turning a profession based on the power of compassionate, skilled touch into a managed care maze of paperwork, licensing and review boards, referral delays, crowded waiting rooms, cookie-cutter, five-minute care, and all-powerful, monopolistic organizations? You succeed by staying true to the greater good; by never forgetting, no matter how much power, money, organization or control is involved, why you became a massage therapist.
Think of the massage profession as a puzzle, with the completed picture being your professional purpose: the greater good; to serve others and do your best to ease pain, promote relaxation, and enhance well-being, from easing the stiffness of a tight muscle to improving the outcome of the worst injury or disease condition imaginable. Each massage therapist is a piece of the puzzle, as is each massage organization -- local, state and national. This includes insurance companies, advertisers, publications, profit and nonprofit entities - everyone and everything affiliated with massage therapy.
Some pieces are larger than others; some pieces are more oddly shaped; some curve one direction, some curve another; some have jagged edges, some straight; certain pieces fit together perfectly with other pieces, while some almost do; some are farther away from others on the puzzle board.
Despite these differences and variations, the pieces can (and must) fit together. Without each piece in its proper place, the puzzle remains incomplete. If any piece is missing, the puzzle remains incomplete.
The completed puzzle of massage therapy forms a picture of a successful profession, one that provides compassionate, effective care to the most people possible. On a client-practitioner level, a practitioner-practitioner level, or an organization-organization level, the puzzle pieces must fit together.
With regard to effective touch, a practitioner's skills are only as important as the relationship fostered with each client. In much the same way, relationships between practitioners, between groups, and between organizations are vital to provide better care, better access, better accountability and better results. To expect or require anything less would be a disservice to you and your clients.
Far beyond the competition, the legislation, the power struggles, (and yes, the lawsuits) is the essence of what you do. Your profession is what matters. Your skills are what matter. The people you care for are what matters, and anything that enhances your ability to provide that care is a very good thing indeed.
If you find any of my opinions shortsighted (or just plain incorrect), let's talk about it. Your comments will make me a better editor and Massage Today a better publication, better able to inform the profession and the public. After all, we think we're a small piece of the puzzle, too.
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