Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
August, 2002, Vol. 02, Issue 08
Pieces of the Puzzle
By Peter W. Crownfield
This article is not about lawsuits. If you'd like to read about lawsuits, turn to the Publisher's Report in this issue.In fact, this article is not about competition, legislation, regulation, or any of the other so-called "necessary complexities" of the profession. This article is about people doing what they love every day with a common purpose: to promote the greater good in the massage therapy profession.
For nearly two years, I've talked to members of the profession; researched legislative and regulatory issues; attended conventions; learned about massage techniques; and listened to countless stories about the wonder and power of touch. As managing editor, it's my passion and my privilege to present the most timely news and information on the profession in a well-constructed, appealing format - to share what makes the profession great, and what can be done (or is being done, or needs to be done) to make it even greater.
I'm sure you feel the same way about what you do. This great faith in yourself and others has little to do with whether you are licensed; regulated; reimbursed for fees; insured against malpractice; or affiliated in any way with any massage organization, local, state or national.
What is the greater good in the massage profession? From all accounts, it's the care you provide to each and every client: the power of touch. This greater good brings individuals and organizations together; transcends issues of regulation, licensing, insurance and education; and keeps massage therapists and the massage profession grounded and unified in an increasingly (and perhaps necessarily) complex health care environment.
It's probably a bit naïve to believe that the massage profession (or any profession) can provide the best care to the most people without a certain level of organization. The public you serve demands qualified therapists, and regulatory and educational standards provide the mechanism for public validation. However, progress cannot and should not be defined by increased regulation and organization alone. Bigger and more complex is not necessarily better, and in the wrong hands, it can be much worse.
How do you maximize public and professional acceptance of massage therapy while staying true to the essence of the art? How do you continue to move forward without turning a profession based on the power of compassionate, skilled touch into a managed care maze of paperwork, licensing and review boards, referral delays, crowded waiting rooms, cookie-cutter, five-minute care, and all-powerful, monopolistic organizations? You succeed by staying true to the greater good; by never forgetting, no matter how much power, money, organization or control is involved, why you became a massage therapist.
Think of the massage profession as a puzzle, with the completed picture being your professional purpose: the greater good; to serve others and do your best to ease pain, promote relaxation, and enhance well-being, from easing the stiffness of a tight muscle to improving the outcome of the worst injury or disease condition imaginable. Each massage therapist is a piece of the puzzle, as is each massage organization -- local, state and national. This includes insurance companies, advertisers, publications, profit and nonprofit entities - everyone and everything affiliated with massage therapy.
Some pieces are larger than others; some pieces are more oddly shaped; some curve one direction, some curve another; some have jagged edges, some straight; certain pieces fit together perfectly with other pieces, while some almost do; some are farther away from others on the puzzle board.
Despite these differences and variations, the pieces can (and must) fit together. Without each piece in its proper place, the puzzle remains incomplete. If any piece is missing, the puzzle remains incomplete.
The completed puzzle of massage therapy forms a picture of a successful profession, one that provides compassionate, effective care to the most people possible. On a client-practitioner level, a practitioner-practitioner level, or an organization-organization level, the puzzle pieces must fit together.
With regard to effective touch, a practitioner's skills are only as important as the relationship fostered with each client. In much the same way, relationships between practitioners, between groups, and between organizations are vital to provide better care, better access, better accountability and better results. To expect or require anything less would be a disservice to you and your clients.
Far beyond the competition, the legislation, the power struggles, (and yes, the lawsuits) is the essence of what you do. Your profession is what matters. Your skills are what matter. The people you care for are what matters, and anything that enhances your ability to provide that care is a very good thing indeed.
If you find any of my opinions shortsighted (or just plain incorrect), let's talk about it. Your comments will make me a better editor and Massage Today a better publication, better able to inform the profession and the public. After all, we think we're a small piece of the puzzle, too.
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