Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
August, 2002, Vol. 02, Issue 08
Pieces of the Puzzle
By Peter W. Crownfield
This article is not about lawsuits. If you'd like to read about lawsuits, turn to the Publisher's Report in this issue.In fact, this article is not about competition, legislation, regulation, or any of the other so-called "necessary complexities" of the profession. This article is about people doing what they love every day with a common purpose: to promote the greater good in the massage therapy profession.
For nearly two years, I've talked to members of the profession; researched legislative and regulatory issues; attended conventions; learned about massage techniques; and listened to countless stories about the wonder and power of touch. As managing editor, it's my passion and my privilege to present the most timely news and information on the profession in a well-constructed, appealing format - to share what makes the profession great, and what can be done (or is being done, or needs to be done) to make it even greater.
I'm sure you feel the same way about what you do. This great faith in yourself and others has little to do with whether you are licensed; regulated; reimbursed for fees; insured against malpractice; or affiliated in any way with any massage organization, local, state or national.
What is the greater good in the massage profession? From all accounts, it's the care you provide to each and every client: the power of touch. This greater good brings individuals and organizations together; transcends issues of regulation, licensing, insurance and education; and keeps massage therapists and the massage profession grounded and unified in an increasingly (and perhaps necessarily) complex health care environment.
It's probably a bit naïve to believe that the massage profession (or any profession) can provide the best care to the most people without a certain level of organization. The public you serve demands qualified therapists, and regulatory and educational standards provide the mechanism for public validation. However, progress cannot and should not be defined by increased regulation and organization alone. Bigger and more complex is not necessarily better, and in the wrong hands, it can be much worse.
How do you maximize public and professional acceptance of massage therapy while staying true to the essence of the art? How do you continue to move forward without turning a profession based on the power of compassionate, skilled touch into a managed care maze of paperwork, licensing and review boards, referral delays, crowded waiting rooms, cookie-cutter, five-minute care, and all-powerful, monopolistic organizations? You succeed by staying true to the greater good; by never forgetting, no matter how much power, money, organization or control is involved, why you became a massage therapist.
Think of the massage profession as a puzzle, with the completed picture being your professional purpose: the greater good; to serve others and do your best to ease pain, promote relaxation, and enhance well-being, from easing the stiffness of a tight muscle to improving the outcome of the worst injury or disease condition imaginable. Each massage therapist is a piece of the puzzle, as is each massage organization -- local, state and national. This includes insurance companies, advertisers, publications, profit and nonprofit entities - everyone and everything affiliated with massage therapy.
Some pieces are larger than others; some pieces are more oddly shaped; some curve one direction, some curve another; some have jagged edges, some straight; certain pieces fit together perfectly with other pieces, while some almost do; some are farther away from others on the puzzle board.
Despite these differences and variations, the pieces can (and must) fit together. Without each piece in its proper place, the puzzle remains incomplete. If any piece is missing, the puzzle remains incomplete.
The completed puzzle of massage therapy forms a picture of a successful profession, one that provides compassionate, effective care to the most people possible. On a client-practitioner level, a practitioner-practitioner level, or an organization-organization level, the puzzle pieces must fit together.
With regard to effective touch, a practitioner's skills are only as important as the relationship fostered with each client. In much the same way, relationships between practitioners, between groups, and between organizations are vital to provide better care, better access, better accountability and better results. To expect or require anything less would be a disservice to you and your clients.
Far beyond the competition, the legislation, the power struggles, (and yes, the lawsuits) is the essence of what you do. Your profession is what matters. Your skills are what matter. The people you care for are what matters, and anything that enhances your ability to provide that care is a very good thing indeed.
If you find any of my opinions shortsighted (or just plain incorrect), let's talk about it. Your comments will make me a better editor and Massage Today a better publication, better able to inform the profession and the public. After all, we think we're a small piece of the puzzle, too.
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