Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
August, 2002, Vol. 02, Issue 08
ABMP Celebrates Eighth Annual Massage Week
By Editorial Staff
Associated Bodywork & Massage Professionals (ABMP) held its eighth annual International Massage Week, July 14-20. The event is designed to "raise public awareness of the benefits of therapeutic massage and encourage people to take the extra time to care for their health through massage."
This year, ABMP encouraged its 39,000 members, nearly 200 member schools, and nonmembers to donate their time, money and skills by offering free, on-site massage at local health fairs, sporting events or shopping malls; volunteering time at women's shelters or senior centers; soliciting canned goods from clients to donate to a local charity; or offering discounted or free services to postal workers, firefighters, police and other community agencies.
When Medicine and Massage Meet
Students at Potomac Massage Training Institute (PMTI) in Washington, DC and Georgetown University Medical School will share classroom time this fall as part of a new National Institutes of Health (NIH) initiative.
The partnership between PMTI and GU School of Medicine is the result of an initiative funded by the NIH that will create programs and opportunities for incorporating complementary and alternative medicine (CAM) into 10 medical schools across the United States.Massage therapy and medical students will work together in gross anatomy labs and massage therapy classrooms, and PMTI faculty will teach medical students about the principles of massage therapy and recent research findings.
One of the goals of the NIH initiative is to foster relationships between CAM and medical providers and to encourage student and faculty cross-institutional interaction. If successful, the project could become an educational model for nationwide partnerships between medical schools and massage therapy programs.
AMTA MERT Recognized in National Competition
The American Massage Therapy Association's Massage Emergency Response Team (AMTA MERT) captured the "Award of Excellence" in the 2002 Association Advance America Awards. The national competition, sponsored by the American Society of Association Executives (ASAE) in Washington, DC, recognizes associations that "propel America forward with innovative projects and community service."
AMTA MERT provides massage and other supportive services at the national, regional and state level during emergency situations. Several AMTA MERT chapters played prominent roles following the September 11, 2001 terrorist attacks on the World Trade Center and the Pentagon. (Editor's note: See "Helping Hands: More Stories from the Disaster Relief Efforts," Massage Today, December 2001. Available online at www.massagetoday.com/archives/2001/12/01.html.)
The Spirit of Giving
Massage therapist John Jackson Jr. just opened his practice in Starkville, Mississippi in late May, but already he's making a difference - and not just to his clients. Jackson is donating half of his profits from Shiatsu chair massage, hydrotherapy table treatments, and gift certificate sales for July to the county chapter of the American Red Cross.
But his giving nature doesn't end there: one day each month thereafter, Jackson will contribute half of the same proceeds to the chapter. According to Oktibbeha Country Red Cross Director Cerese Teel, this is the first time a local company has offered to contribute its earnings on a regular basis.
While Jackson was training as a massage therapist last fall, his class volunteered their services at a local mall to raise money for the September 11 Red Cross fund. "[That's] what sparked this idea for me here in Starkville," Jackson enthused. "This has always been my home, and I wanted to do something out in the community when I opened here."
Take a Ride on the Massage Train
Travelers of India's railway system may have something new to look forward to in the coming months - on-board massage services. The announcement by officials in the southern Indian state of Kerala (which boasts of being India's massage center) comes on the heels of Indian Airways' recent announcement that it will provide head and neck massages during flights.
As we go to press, Padmaja Venugopal, chairwoman of the Kerala Tourism Development Corporation (KTDC) is preparing to present her idea to Railways Minister Nitish Kumar, with high expectations. "Many [people] skip rail travel to save time and avoid cramps and unease," said Ms. Venugopal. "But we can use the time for short-duration rejuvenation therapy."
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.