Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
August, 2002, Vol. 02, Issue 08
ABMP Celebrates Eighth Annual Massage Week
By Editorial Staff
Associated Bodywork & Massage Professionals (ABMP) held its eighth annual International Massage Week, July 14-20. The event is designed to "raise public awareness of the benefits of therapeutic massage and encourage people to take the extra time to care for their health through massage."
This year, ABMP encouraged its 39,000 members, nearly 200 member schools, and nonmembers to donate their time, money and skills by offering free, on-site massage at local health fairs, sporting events or shopping malls; volunteering time at women's shelters or senior centers; soliciting canned goods from clients to donate to a local charity; or offering discounted or free services to postal workers, firefighters, police and other community agencies.
When Medicine and Massage Meet
Students at Potomac Massage Training Institute (PMTI) in Washington, DC and Georgetown University Medical School will share classroom time this fall as part of a new National Institutes of Health (NIH) initiative.
The partnership between PMTI and GU School of Medicine is the result of an initiative funded by the NIH that will create programs and opportunities for incorporating complementary and alternative medicine (CAM) into 10 medical schools across the United States.Massage therapy and medical students will work together in gross anatomy labs and massage therapy classrooms, and PMTI faculty will teach medical students about the principles of massage therapy and recent research findings.
One of the goals of the NIH initiative is to foster relationships between CAM and medical providers and to encourage student and faculty cross-institutional interaction. If successful, the project could become an educational model for nationwide partnerships between medical schools and massage therapy programs.
AMTA MERT Recognized in National Competition
The American Massage Therapy Association's Massage Emergency Response Team (AMTA MERT) captured the "Award of Excellence" in the 2002 Association Advance America Awards. The national competition, sponsored by the American Society of Association Executives (ASAE) in Washington, DC, recognizes associations that "propel America forward with innovative projects and community service."
AMTA MERT provides massage and other supportive services at the national, regional and state level during emergency situations. Several AMTA MERT chapters played prominent roles following the September 11, 2001 terrorist attacks on the World Trade Center and the Pentagon. (Editor's note: See "Helping Hands: More Stories from the Disaster Relief Efforts," Massage Today, December 2001. Available online at www.massagetoday.com/archives/2001/12/01.html.)
The Spirit of Giving
Massage therapist John Jackson Jr. just opened his practice in Starkville, Mississippi in late May, but already he's making a difference - and not just to his clients. Jackson is donating half of his profits from Shiatsu chair massage, hydrotherapy table treatments, and gift certificate sales for July to the county chapter of the American Red Cross.
But his giving nature doesn't end there: one day each month thereafter, Jackson will contribute half of the same proceeds to the chapter. According to Oktibbeha Country Red Cross Director Cerese Teel, this is the first time a local company has offered to contribute its earnings on a regular basis.
While Jackson was training as a massage therapist last fall, his class volunteered their services at a local mall to raise money for the September 11 Red Cross fund. "[That's] what sparked this idea for me here in Starkville," Jackson enthused. "This has always been my home, and I wanted to do something out in the community when I opened here."
Take a Ride on the Massage Train
Travelers of India's railway system may have something new to look forward to in the coming months - on-board massage services. The announcement by officials in the southern Indian state of Kerala (which boasts of being India's massage center) comes on the heels of Indian Airways' recent announcement that it will provide head and neck massages during flights.
As we go to press, Padmaja Venugopal, chairwoman of the Kerala Tourism Development Corporation (KTDC) is preparing to present her idea to Railways Minister Nitish Kumar, with high expectations. "Many [people] skip rail travel to save time and avoid cramps and unease," said Ms. Venugopal. "But we can use the time for short-duration rejuvenation therapy."
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