resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
August, 2002, Vol. 02, Issue 08
By Editorial Staff
January 2001 - First issue of Massage Today (MT) features front-page article entitled "AMTA Consumer Survey Reveals Trends in Massage," recognizing AMTA's work in providing information.Material for the article was taken directly from an AMTA press release.
April 3, 2001 - MT receives letter from AMTA attorney asking it to "cease and desist" from using names and addresses of AMTA members. MT was never contacted directly by the AMTA. MT immediately refrains from renting out any names from the AMTA directory. MT Editor (and AMTA New Hampshire Chapter President) Cliff Korn, NCTMB, contacts the AMTA to discuss the matter. The AMTA refuses to discuss the matter with Cliff Korn, apparently on advice of counsel.
April 3, 2001 - As a further act of good faith, MT sets policy to not accept any membership advertising from any national massage therapy association in competition with the AMTA. This policy costs MT an estimated $20,000 in advertising revenue.
May 7, 2001 - Massage Today attorney Rick Cigel, Esq., calls AMTA's attorney in an effort to reach a peaceful solution. The AMTA attorney refuses to return his phone call.
May 10, 2001 - Without any response to its attempts to discuss the situation, Massage Today is served with a lawsuit citing six counts. The first two counts are based upon the article published about the AMTA consumer survey in the very first issue of Massage Today, in which MT gives the AMTA full credit. The remaining four counts involve approximately 17,000 names and addresses of AMTA members.
August 7, 2001 - AMTA and MT meet in an effort to settle the lawsuit. AMTA chooses not to make a settlement offer. MT offers to purchase the 17,000 names and addresses at double the standard industry rate, even though MT believes it has done nothing wrong.
August 13, 2001 - AMTA sends a settlement proposal asking for four years of free advertising.
August 20, 2001 - MT turns down the AMTA offer and reiterates its willingness to pay double the standard rate for the names in question.
August 29, 2001 - Judge Lindberg dismisses Counts I, II, IV and V of the AMTA lawsuit without any evidence or testimony. Judge Lindberg further makes it clear that the AMTA must prove that MT produced "a work substantially similar to" the AMTA Registries.
October 17, 2001 - In its written responses, AMTA admits that it is beginning to lose members over the lawsuit with Massage Today.
October 25, 2001 - MT sends a letter to the AMTA notifying them that their lawsuit is without merit and that Massage Today intends to seek monetary sanctions once the lawsuit is over, unless AMTA promptly abandons the lawsuit.
March 1, 2002 - AMTA makes a settlement offer asking for advertising in Massage Today, a one-time use of MT's mailing list, and requiring the AMTA members in question to mail "written permission" as a requirement for them to continue to receive Massage Today. The estimated cost to the AMTA members for granting and mailing "written permission" would be $7,000 - $10,000. The value of the MT advertising space requested by the AMTA is less than MT's original settlement offer.
March 7, 2002 - In its second attempt to end the lawsuit peaceably, MT responds with a counter offer that includes the free advertising space and use of MT's mailing list as requested by the AMTA. In an effort to reduce the hassle to AMTA members, MT asks that AMTA members only be required to contact MT if they do not want to receive Massage Today.
March 26, 2002 - For whatever reason, AMTA chooses not to accept MT's settlement offer. AMTA refuses to allow those members to receive MT without written permission.
April 23, 2002 - MT files a Motion for Summary Judgment.
May 31, 2002 - AMTA files its own Motion for Summary Judgment.
July 11, 2002 - Magistrate Judge Morton Denlow hears oral arguments from both sides regarding the motions for summary judgment.
July 19, 2002 - LAWSUIT ENDS - Judge Denlow grants Massage Today's motion for summary judgment on all remaining counts. MT prepares to file for monetary sanctions against the AMTA.
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