resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
August, 2002, Vol. 02, Issue 08
By Editorial Staff
January 2001 - First issue of Massage Today (MT) features front-page article entitled "AMTA Consumer Survey Reveals Trends in Massage," recognizing AMTA's work in providing information.Material for the article was taken directly from an AMTA press release.
April 3, 2001 - MT receives letter from AMTA attorney asking it to "cease and desist" from using names and addresses of AMTA members. MT was never contacted directly by the AMTA. MT immediately refrains from renting out any names from the AMTA directory. MT Editor (and AMTA New Hampshire Chapter President) Cliff Korn, NCTMB, contacts the AMTA to discuss the matter. The AMTA refuses to discuss the matter with Cliff Korn, apparently on advice of counsel.
April 3, 2001 - As a further act of good faith, MT sets policy to not accept any membership advertising from any national massage therapy association in competition with the AMTA. This policy costs MT an estimated $20,000 in advertising revenue.
May 7, 2001 - Massage Today attorney Rick Cigel, Esq., calls AMTA's attorney in an effort to reach a peaceful solution. The AMTA attorney refuses to return his phone call.
May 10, 2001 - Without any response to its attempts to discuss the situation, Massage Today is served with a lawsuit citing six counts. The first two counts are based upon the article published about the AMTA consumer survey in the very first issue of Massage Today, in which MT gives the AMTA full credit. The remaining four counts involve approximately 17,000 names and addresses of AMTA members.
August 7, 2001 - AMTA and MT meet in an effort to settle the lawsuit. AMTA chooses not to make a settlement offer. MT offers to purchase the 17,000 names and addresses at double the standard industry rate, even though MT believes it has done nothing wrong.
August 13, 2001 - AMTA sends a settlement proposal asking for four years of free advertising.
August 20, 2001 - MT turns down the AMTA offer and reiterates its willingness to pay double the standard rate for the names in question.
August 29, 2001 - Judge Lindberg dismisses Counts I, II, IV and V of the AMTA lawsuit without any evidence or testimony. Judge Lindberg further makes it clear that the AMTA must prove that MT produced "a work substantially similar to" the AMTA Registries.
October 17, 2001 - In its written responses, AMTA admits that it is beginning to lose members over the lawsuit with Massage Today.
October 25, 2001 - MT sends a letter to the AMTA notifying them that their lawsuit is without merit and that Massage Today intends to seek monetary sanctions once the lawsuit is over, unless AMTA promptly abandons the lawsuit.
March 1, 2002 - AMTA makes a settlement offer asking for advertising in Massage Today, a one-time use of MT's mailing list, and requiring the AMTA members in question to mail "written permission" as a requirement for them to continue to receive Massage Today. The estimated cost to the AMTA members for granting and mailing "written permission" would be $7,000 - $10,000. The value of the MT advertising space requested by the AMTA is less than MT's original settlement offer.
March 7, 2002 - In its second attempt to end the lawsuit peaceably, MT responds with a counter offer that includes the free advertising space and use of MT's mailing list as requested by the AMTA. In an effort to reduce the hassle to AMTA members, MT asks that AMTA members only be required to contact MT if they do not want to receive Massage Today.
March 26, 2002 - For whatever reason, AMTA chooses not to accept MT's settlement offer. AMTA refuses to allow those members to receive MT without written permission.
April 23, 2002 - MT files a Motion for Summary Judgment.
May 31, 2002 - AMTA files its own Motion for Summary Judgment.
July 11, 2002 - Magistrate Judge Morton Denlow hears oral arguments from both sides regarding the motions for summary judgment.
July 19, 2002 - LAWSUIT ENDS - Judge Denlow grants Massage Today's motion for summary judgment on all remaining counts. MT prepares to file for monetary sanctions against the AMTA.
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