Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
August, 2002, Vol. 02, Issue 08
"AMTA Now Facing Over $200,000 in Federal Sanctions"
Another Offer to Settle
By Editorial Staff
From the start, there has been little desire on the part of the AMTA national leadership to avoid this lawsuit. Massage Today was never contacted directly by AMTA prior to their filing of the lawsuit.
Upon receiving a letter from their attorney, our editor, AMTA New Hampshire Chapter President Cliff Korn, NCTMB, contacted the AMTA national office before legal action was taken.AMTA leadership refused to speak to him, insisting that the matter had "already been referred to their legal council." When the AMTA lawyer wouldn't return MT's lawyer's phone call, it was obvious that litigation, rather than resolution, was the AMTA's primary goal.
During the course of the lawsuit, there has been a very weak response to settlement opportunities by the AMTA leaders. Then AMTA President Steve Olson came to the mandatory settlement conference without even so much as an offer for Massage Today to consider. Instead, he rejected MT's offer to purchase the list at double the industry rate. Mr. Olson eventually made a completely unrealistic offer that would have taken Massage Today four years to pay off.
AMTA should have seen the writing on the wall when Judge Lindberg threw out most of its case 22 days after the failed settlement conference. MT followed that decision with a letter warning the AMTA that it would risk being sanctioned if it didn't abandon the meritless action. Still, the AMTA national leadership would not be dissuaded.
AMTA's second settlement offer was a sham because it contained the unconscionable requirement that AMTA members be forced to mail individual written requests if they wanted to continue to receive Massage Today.
Convinced that this would be unduly burdensome on the AMTA members, MT sent a counter offer that would allow AMTA members to cancel their subscription any time they wanted. The other main points of the AMTA's offer were accepted as part of Massage Today's counter offer.
AMTA rejected the counter offer and refused to allow its members to continue to receive the publication without having to ask for it in writing. AMTA's insistence also kept its members from being listed on Massage Today's online referral directory.
Now that the court has handed down its decision against the AMTA, it is time for the court to consider sanctions against the AMTA. And while it is distasteful to cause the AMTA members to spend even more of their hard-earned money on attorney fees, AMTA's leadership was warned of this inevitable outcome many times throughout the course of this dispute.
Massage Today is willing to make one more effort to at least settle the monetary sanctions that may be awarded against the AMTA. A settlement could save AMTA and its members a substantial amount of money and the humiliation of being formally sanctioned by a federal judge.
Unfortunately, like many AMTA members, Massage Today has lost faith in the AMTA's national leadership. It is impossible for MT to believe that they have the best interest of their members at heart after watching them spend hundreds of thousands of dollars of members' money just to keep a portion of their members from receiving a free publication and enjoying referrals from Massage Today's "Find a Massage Therapist" website directory.
As one former AMTA member stated in an angry letter to AMTA national headquarters:
Massage Today has offered to meet with no less that seven AMTA state chapter presidents in a closed-door meeting to negotiate a settlement of the monetary sanctions that MT will be requesting from Judge Denlow in the next 60 days. To make this meeting meaningful, these chapter presidents must be chosen by a vote of all of the AMTA state chapter presidents, and must be empowered to settle the sanctions at the meeting. In the further interest of saving AMTA membership money, this will be a "no attorneys allowed" meeting. It is our belief that the chapter presidents enjoy a much closer relationship with the AMTA members and will therefore better reflect the wishes of their constituents.
Should the AMTA wish to take advantage of this opportunity, this offer must be accepted immediately.
There is still a chance to end this situation peaceably. It is a sad state when the largest association in the profession is at war with the profession's largest publication.
If you are an AMTA member and have an opinion in this matter, you are encouraged to make your thoughts known:
Mail your comments to:
Remember, this is your association, and your voice is important.
Publisher's note: If you don't feel you have enough information on this issue, ask the AMTA for copies of the documents exchanged between AMTA and MT. Most important to consider is AMTA's settlement offer dated March 1, 2002, MT's counter offer dated March 7, 2002, a copy of Judge Lindberg's Order dismissing most of the AMTA's original lawsuit, MT's sanction letter dated October 25, 2001 and a copy of the Order granting Massage Today summary judgment.
It is MT's belief that every member has a right to these documents, as it is their dues money that paid for them. If the AMTA refuses to let you see these documents, you may contact me directly at: and we will make sure you have copies.
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