resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
August, 2002, Vol. 02, Issue 08
"AMTA Now Facing Over $200,000 in Federal Sanctions"
Another Offer to Settle
By Editorial Staff
From the start, there has been little desire on the part of the AMTA national leadership to avoid this lawsuit. Massage Today was never contacted directly by AMTA prior to their filing of the lawsuit.
Upon receiving a letter from their attorney, our editor, AMTA New Hampshire Chapter President Cliff Korn, NCTMB, contacted the AMTA national office before legal action was taken.AMTA leadership refused to speak to him, insisting that the matter had "already been referred to their legal council." When the AMTA lawyer wouldn't return MT's lawyer's phone call, it was obvious that litigation, rather than resolution, was the AMTA's primary goal.
During the course of the lawsuit, there has been a very weak response to settlement opportunities by the AMTA leaders. Then AMTA President Steve Olson came to the mandatory settlement conference without even so much as an offer for Massage Today to consider. Instead, he rejected MT's offer to purchase the list at double the industry rate. Mr. Olson eventually made a completely unrealistic offer that would have taken Massage Today four years to pay off.
AMTA should have seen the writing on the wall when Judge Lindberg threw out most of its case 22 days after the failed settlement conference. MT followed that decision with a letter warning the AMTA that it would risk being sanctioned if it didn't abandon the meritless action. Still, the AMTA national leadership would not be dissuaded.
AMTA's second settlement offer was a sham because it contained the unconscionable requirement that AMTA members be forced to mail individual written requests if they wanted to continue to receive Massage Today.
Convinced that this would be unduly burdensome on the AMTA members, MT sent a counter offer that would allow AMTA members to cancel their subscription any time they wanted. The other main points of the AMTA's offer were accepted as part of Massage Today's counter offer.
AMTA rejected the counter offer and refused to allow its members to continue to receive the publication without having to ask for it in writing. AMTA's insistence also kept its members from being listed on Massage Today's online referral directory.
Now that the court has handed down its decision against the AMTA, it is time for the court to consider sanctions against the AMTA. And while it is distasteful to cause the AMTA members to spend even more of their hard-earned money on attorney fees, AMTA's leadership was warned of this inevitable outcome many times throughout the course of this dispute.
Massage Today is willing to make one more effort to at least settle the monetary sanctions that may be awarded against the AMTA. A settlement could save AMTA and its members a substantial amount of money and the humiliation of being formally sanctioned by a federal judge.
Unfortunately, like many AMTA members, Massage Today has lost faith in the AMTA's national leadership. It is impossible for MT to believe that they have the best interest of their members at heart after watching them spend hundreds of thousands of dollars of members' money just to keep a portion of their members from receiving a free publication and enjoying referrals from Massage Today's "Find a Massage Therapist" website directory.
As one former AMTA member stated in an angry letter to AMTA national headquarters:
Massage Today has offered to meet with no less that seven AMTA state chapter presidents in a closed-door meeting to negotiate a settlement of the monetary sanctions that MT will be requesting from Judge Denlow in the next 60 days. To make this meeting meaningful, these chapter presidents must be chosen by a vote of all of the AMTA state chapter presidents, and must be empowered to settle the sanctions at the meeting. In the further interest of saving AMTA membership money, this will be a "no attorneys allowed" meeting. It is our belief that the chapter presidents enjoy a much closer relationship with the AMTA members and will therefore better reflect the wishes of their constituents.
Should the AMTA wish to take advantage of this opportunity, this offer must be accepted immediately.
There is still a chance to end this situation peaceably. It is a sad state when the largest association in the profession is at war with the profession's largest publication.
If you are an AMTA member and have an opinion in this matter, you are encouraged to make your thoughts known:
Mail your comments to:
Remember, this is your association, and your voice is important.
Publisher's note: If you don't feel you have enough information on this issue, ask the AMTA for copies of the documents exchanged between AMTA and MT. Most important to consider is AMTA's settlement offer dated March 1, 2002, MT's counter offer dated March 7, 2002, a copy of Judge Lindberg's Order dismissing most of the AMTA's original lawsuit, MT's sanction letter dated October 25, 2001 and a copy of the Order granting Massage Today summary judgment.
It is MT's belief that every member has a right to these documents, as it is their dues money that paid for them. If the AMTA refuses to let you see these documents, you may contact me directly at: and we will make sure you have copies.
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