resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
August, 2002, Vol. 02, Issue 08
"AMTA Now Facing Over $200,000 in Federal Sanctions"
Another Offer to Settle
By Editorial Staff
From the start, there has been little desire on the part of the AMTA national leadership to avoid this lawsuit. Massage Today was never contacted directly by AMTA prior to their filing of the lawsuit.
Upon receiving a letter from their attorney, our editor, AMTA New Hampshire Chapter President Cliff Korn, NCTMB, contacted the AMTA national office before legal action was taken.AMTA leadership refused to speak to him, insisting that the matter had "already been referred to their legal council." When the AMTA lawyer wouldn't return MT's lawyer's phone call, it was obvious that litigation, rather than resolution, was the AMTA's primary goal.
During the course of the lawsuit, there has been a very weak response to settlement opportunities by the AMTA leaders. Then AMTA President Steve Olson came to the mandatory settlement conference without even so much as an offer for Massage Today to consider. Instead, he rejected MT's offer to purchase the list at double the industry rate. Mr. Olson eventually made a completely unrealistic offer that would have taken Massage Today four years to pay off.
AMTA should have seen the writing on the wall when Judge Lindberg threw out most of its case 22 days after the failed settlement conference. MT followed that decision with a letter warning the AMTA that it would risk being sanctioned if it didn't abandon the meritless action. Still, the AMTA national leadership would not be dissuaded.
AMTA's second settlement offer was a sham because it contained the unconscionable requirement that AMTA members be forced to mail individual written requests if they wanted to continue to receive Massage Today.
Convinced that this would be unduly burdensome on the AMTA members, MT sent a counter offer that would allow AMTA members to cancel their subscription any time they wanted. The other main points of the AMTA's offer were accepted as part of Massage Today's counter offer.
AMTA rejected the counter offer and refused to allow its members to continue to receive the publication without having to ask for it in writing. AMTA's insistence also kept its members from being listed on Massage Today's online referral directory.
Now that the court has handed down its decision against the AMTA, it is time for the court to consider sanctions against the AMTA. And while it is distasteful to cause the AMTA members to spend even more of their hard-earned money on attorney fees, AMTA's leadership was warned of this inevitable outcome many times throughout the course of this dispute.
Massage Today is willing to make one more effort to at least settle the monetary sanctions that may be awarded against the AMTA. A settlement could save AMTA and its members a substantial amount of money and the humiliation of being formally sanctioned by a federal judge.
Unfortunately, like many AMTA members, Massage Today has lost faith in the AMTA's national leadership. It is impossible for MT to believe that they have the best interest of their members at heart after watching them spend hundreds of thousands of dollars of members' money just to keep a portion of their members from receiving a free publication and enjoying referrals from Massage Today's "Find a Massage Therapist" website directory.
As one former AMTA member stated in an angry letter to AMTA national headquarters:
Massage Today has offered to meet with no less that seven AMTA state chapter presidents in a closed-door meeting to negotiate a settlement of the monetary sanctions that MT will be requesting from Judge Denlow in the next 60 days. To make this meeting meaningful, these chapter presidents must be chosen by a vote of all of the AMTA state chapter presidents, and must be empowered to settle the sanctions at the meeting. In the further interest of saving AMTA membership money, this will be a "no attorneys allowed" meeting. It is our belief that the chapter presidents enjoy a much closer relationship with the AMTA members and will therefore better reflect the wishes of their constituents.
Should the AMTA wish to take advantage of this opportunity, this offer must be accepted immediately.
There is still a chance to end this situation peaceably. It is a sad state when the largest association in the profession is at war with the profession's largest publication.
If you are an AMTA member and have an opinion in this matter, you are encouraged to make your thoughts known:
Mail your comments to:
Remember, this is your association, and your voice is important.
Publisher's note: If you don't feel you have enough information on this issue, ask the AMTA for copies of the documents exchanged between AMTA and MT. Most important to consider is AMTA's settlement offer dated March 1, 2002, MT's counter offer dated March 7, 2002, a copy of Judge Lindberg's Order dismissing most of the AMTA's original lawsuit, MT's sanction letter dated October 25, 2001 and a copy of the Order granting Massage Today summary judgment.
It is MT's belief that every member has a right to these documents, as it is their dues money that paid for them. If the AMTA refuses to let you see these documents, you may contact me directly at: and we will make sure you have copies.
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