Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
August, 2002, Vol. 02, Issue 08
"AMTA Now Facing Over $200,000 in Federal Sanctions"
Another Offer to Settle
By Editorial Staff
From the start, there has been little desire on the part of the AMTA national leadership to avoid this lawsuit. Massage Today was never contacted directly by AMTA prior to their filing of the lawsuit.
Upon receiving a letter from their attorney, our editor, AMTA New Hampshire Chapter President Cliff Korn, NCTMB, contacted the AMTA national office before legal action was taken.AMTA leadership refused to speak to him, insisting that the matter had "already been referred to their legal council." When the AMTA lawyer wouldn't return MT's lawyer's phone call, it was obvious that litigation, rather than resolution, was the AMTA's primary goal.
During the course of the lawsuit, there has been a very weak response to settlement opportunities by the AMTA leaders. Then AMTA President Steve Olson came to the mandatory settlement conference without even so much as an offer for Massage Today to consider. Instead, he rejected MT's offer to purchase the list at double the industry rate. Mr. Olson eventually made a completely unrealistic offer that would have taken Massage Today four years to pay off.
AMTA should have seen the writing on the wall when Judge Lindberg threw out most of its case 22 days after the failed settlement conference. MT followed that decision with a letter warning the AMTA that it would risk being sanctioned if it didn't abandon the meritless action. Still, the AMTA national leadership would not be dissuaded.
AMTA's second settlement offer was a sham because it contained the unconscionable requirement that AMTA members be forced to mail individual written requests if they wanted to continue to receive Massage Today.
Convinced that this would be unduly burdensome on the AMTA members, MT sent a counter offer that would allow AMTA members to cancel their subscription any time they wanted. The other main points of the AMTA's offer were accepted as part of Massage Today's counter offer.
AMTA rejected the counter offer and refused to allow its members to continue to receive the publication without having to ask for it in writing. AMTA's insistence also kept its members from being listed on Massage Today's online referral directory.
Now that the court has handed down its decision against the AMTA, it is time for the court to consider sanctions against the AMTA. And while it is distasteful to cause the AMTA members to spend even more of their hard-earned money on attorney fees, AMTA's leadership was warned of this inevitable outcome many times throughout the course of this dispute.
Massage Today is willing to make one more effort to at least settle the monetary sanctions that may be awarded against the AMTA. A settlement could save AMTA and its members a substantial amount of money and the humiliation of being formally sanctioned by a federal judge.
Unfortunately, like many AMTA members, Massage Today has lost faith in the AMTA's national leadership. It is impossible for MT to believe that they have the best interest of their members at heart after watching them spend hundreds of thousands of dollars of members' money just to keep a portion of their members from receiving a free publication and enjoying referrals from Massage Today's "Find a Massage Therapist" website directory.
As one former AMTA member stated in an angry letter to AMTA national headquarters:
Massage Today has offered to meet with no less that seven AMTA state chapter presidents in a closed-door meeting to negotiate a settlement of the monetary sanctions that MT will be requesting from Judge Denlow in the next 60 days. To make this meeting meaningful, these chapter presidents must be chosen by a vote of all of the AMTA state chapter presidents, and must be empowered to settle the sanctions at the meeting. In the further interest of saving AMTA membership money, this will be a "no attorneys allowed" meeting. It is our belief that the chapter presidents enjoy a much closer relationship with the AMTA members and will therefore better reflect the wishes of their constituents.
Should the AMTA wish to take advantage of this opportunity, this offer must be accepted immediately.
There is still a chance to end this situation peaceably. It is a sad state when the largest association in the profession is at war with the profession's largest publication.
If you are an AMTA member and have an opinion in this matter, you are encouraged to make your thoughts known:
Mail your comments to:
Remember, this is your association, and your voice is important.
Publisher's note: If you don't feel you have enough information on this issue, ask the AMTA for copies of the documents exchanged between AMTA and MT. Most important to consider is AMTA's settlement offer dated March 1, 2002, MT's counter offer dated March 7, 2002, a copy of Judge Lindberg's Order dismissing most of the AMTA's original lawsuit, MT's sanction letter dated October 25, 2001 and a copy of the Order granting Massage Today summary judgment.
It is MT's belief that every member has a right to these documents, as it is their dues money that paid for them. If the AMTA refuses to let you see these documents, you may contact me directly at: and we will make sure you have copies.
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