Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
August, 2002, Vol. 02, Issue 08
Colorado Firefighters Find Relief in the Hands of Massage Therapists
By Andi Tillman, NCTMB
Editor's note: Andi Tilmann is a massage therapist specializing in SMRT (Spontaneous Muscle Release Technique) and CranioSacral Therapy. Andi teaches SMRT and anatomy at Full Circle School of Alternative Therapies in Edwards, Colorado, where she received most of her original training.From June 14-17, Andi joined faculty and students at Full Circle, along with other local practitioners, to provide massage to firefighters battling one of several massive forest fires in the state. Her account of what took place was originally written as an e-mail to friends and acquaintances, then graciously submitted for publication to Massage Today.
I had a wonderful experience this weekend that touched me, and with all this talk about community lately, I wanted to share it with you. As you may know, I live in Colorado, and as you also may know, there are large and out-of-control forest fires all over the state -- two of the largest in populated areas. I live very near the town of Glenwood Springs, where the first big fire struck (the "Coal Seam Fire"). My interstate exit was the one that was shut down when the fire jumped the interstate in Glenwood Canyon, stranding folks on both ends of the canyon for days. My house filled up with smoke one night, but was in no danger. Our whole valley is hazy and smoky. Fifty-five hundred people were evacuated from their homes, and 28 homes in a town of 12,000 were completely destroyed. The fire was 1/2 mile from the downtown main street, all through the second night. Our new community center couldn't serve the evacuees, because the wall of flame came literally right up to the back door, but that building was saved. A community college campus became the Red Cross evacuation site, staffed with over 50 faculty volunteers and countless students wanting to help. They even arranged to truck in food from their Aspen campus kitchen!
This community really rallied itself in the face of this tragedy. The Red Cross had to turn down clothing and volunteers. People were just showing up with blankets and pillows, or pots of soup and cookies, and taking off work to come cook breakfast for the evacuees and firefighters. Rafting companies and car dealerships donated their fleet of vans and employees to shuttle evacuees. The local radio stations stopped regular programming to take information calls 24 hours on the air, to share stories, updates, and help people find each other, and to get resident status reports from various neighborhoods that were on alert to evacuate, which evidently is rather unprecedented. It really served to cut down on the wild rumors. There are dozens of stories about neighbors caring for each other: fathers sending their families to the shelter, but refusing to evacuate themselves until the last second so they could care for elderly neighbors; people helping neighbors get out by making trips right up to the fire line with their SUVs; and so much more.
The students from Full Circle and I headed down to the base camp from Friday through Monday [June 14-17] to work on the firefighters when they got in for the night. Friday night, there were three tables and about six therapists, including students Sharon O'Grady and Janet Thomas. Word got out, and by the time I got to work Saturday night, I counted 18 massage tables and five massage chairs, all with a line of tired, dirty firefighters waiting. Two chiropractors and two acupuncturists were also there. Monday night, I took my Swedish massage students on a field trip to the camp, and it was the best experience I could imagine for them to have so early in their careers. They all got so much out of it! What a wonderful way for them to begin to understand the gift they have to offer with massage!
My most memorable experience was Saturday night [June 15th]. There were over 700 firefighters working here, with a base camp set up in a town park. That alone was a rather remarkable sight! What an operation! A local spa, The Yampah Spa and Vapor Caves, which is walking distance from the park and had been donating services to the firefighters, began to organize massage therapists to go to the camp. They contacted the Full Circle School of Alternative Therapies, where I teach massage, looking for volunteers. Our students were eager to go. They were jumping up and down at the chance. We all felt so grateful for what the firefighters were doing!
The whole camp was abuzz with healing stories. Many of the firefighters had never experienced any alternative therapies before, and they were all talking to each other and amazed at how much they were helped. They were so beat up and tired! I was able to help three injured people one night using SMRT. They were all dumbfounded that it could help so much. I heard stories all around me. Some of them just begged for a foot massage, after being on a steep slope in combat boots for 15 hours that day. They were all so appreciative and grateful, but we just kept telling them, "So are we! You are saving our town!"
Some said they'd been firefighters for 6-10 years and never had massage in camp, and never had a community be so grateful or offer them so much support. Most of the massage volunteers worked five hours straight every night, until almost midnight, and couldn't wait to go back again. Many had come from over an hour away! I couldn't help but see the community and healing and connection that a devastating fire gave rise to. It was very touching to be so close to that special warmth that comes up when people need each other in a crisis, and such a wonderful feeling to have something of value to offer. There are so many good hearts out there!
I know things that with the current world situation, things will probably get more difficult before they get better, but I have hope from a new place that we will be OK in the end. There are more of us out there who have what it takes than it seems when you watch the news!
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