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Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
July, 2002, Vol. 02, Issue 07
The Sixth Element: Aesthetics
By Robin Zill, LMT
The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the seventh article in a 12-part series and focuses on the sixth of the 10 elements: Aesthetics.
The sixth element, aesthetics, relates to our concept of beauty and how botanical and natural agents relate to the biochemical components of the body. Beauty is the essence behind the sixth element of the spa experience. What is more important than feeling beautiful and enjoying beauty in your surroundings? After all, your environment and the people close to you reflect who you are.
I'm writing this article late on Memorial Day. I just left the hospital with the news that my mother will need hospice care this week. This may not seem "spa significant," and yet it is what the spa industry embraces: optimal health and enhanced quality of life, wherever you may be on the human health continuum.
During a health crisis of my own, when I wasn't feeling particularly perky, I walked into my house and looked at my favorite tree. I felt nothing for its beauty. I told myself, "Remember how you are observing the world today... you are not seeing or feeling beautiful. This is what you see when you are sick, fatigued, or depressed." I am reminded that helping people feel beautiful is helping people see beauty ? not just in the mirror, but also in the world around them - and deep within. So what does this search for inner and outer beauty mean for the massage therapist? It means embracing beauty by using the skin as a metaphor and tool for enhancing well-being. When you pay attention to aesthetics in the spa experience, you can initiate the hidden journey of transformation, by which inner beauty is reflected in the outer glow of our external persona. We can help change how our clients see and feel things.
As I look back at my introduction to the spa experience, some of my most important mentors came from the skin care and beauty industry: Erica Miller; Mikki Guntta; Lydia Sarfati; Barbara Solomon; Kirsten Florian; Pratima Rachir; and many others. Anyone who studies the skin knows of the connection between the microcosm and the macrocosm of our living universe embodied in our largest organ. The emphasis on healthy skin is a contemporary cultural movement. Our epidermis is the major organ of the body, connecting our internal biology to the external environment. It is also a reflection of our lifestyle and well-being. Although the primary focus for a massage therapist is the relaxation of muscles, you have to touch the skin to get to the muscle.
According to Melanie Schmidt, ISPA board member and vice president of spa development and education at Decléor, massage therapists today are not even minimally trained in basic skin care. Whether or not massage therapists choose to train in aesthetics, they need to appreciate the importance of the products they use on the skin. From massage oils, creams and essential oils, to the latest wrinkle or reducing agent, it is important to remember that for every action on the skin, there is a reaction. For example, it is important to understand that the only proven ingredient to absorb into the skin is an essential oil, because it is a gas molecule. Essential oils are attracted to natural lipids in the skin, which are attracted to the sebaceous glands. These ingredients communicate to active cells in the body and the body sends messages back to the skin. Balancing the body is a goal, because there is so much communication between skin cells. If a body environment is polluted, cells are not very responsive. Put the skin cells in a spa environment, and they can detox, cleanse and regenerate. Imagine how much more effective such an enhanced massage treatment can be.
Because of its influence on our inner beauty, our outer beauty, and our connection to the environment, the skin serves as a good case study of what the 10 elements of the spa experience encourage in terms of a next-century professional. Current statistics suggest that the average person makes eight career changes in a lifetime. Imagine if this switching had focus with inner reward and financial gain. That is why crosstraining in aesthetics, massage and cosmetology is excellent for the spa therapist. It is the perfect example of how one can maximize client retention by providing more services to your current client base, while at the same time providing a marketing edge over the competition. Whether you are applying for a prestigious job at a recognized spa or in business for yourself, massaging the skin with an intention of beauty behind your stroke will give both you and your clients an evolved treatment.
Just as in massage, guidelines vary greatly in the aesthetic training continuum, from a few hundred hours in some states to the high standards of CIDESCO (Comité International d'Esthétique et de Cosmétologie), which requires students to undergo 1,200 hours of training in practical and theoretical work in a registered CIDESCO school. State guidelines also vary greatly in professional scope. In this quickly expanding market, this poses a problem, since skin care and beauty technology are taking the market by storm. This is what I suggest.
So in the end, what does it mean to be beautiful? I asked my children this question and it stopped them cold. For my 14-year-old daughter Aubrey, it was a Duke basketball player. For my son Hart it was a "special smile that makes me smile back." True beauty is contagious.
What do you think? Join the Great Spa Conversation at www.spaelegance.com. Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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