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Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
Managed Care Subverts Chiropractic
A study published in the American Journal of Managed Care underscores why so many chiropractic patients go out of network in order to get the care they need: Managed care may be effectively locking them out.
Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
July, 2002, Vol. 02, Issue 07
The Sixth Element: Aesthetics
By Robin Zill, LMT
The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the seventh article in a 12-part series and focuses on the sixth of the 10 elements: Aesthetics.
The sixth element, aesthetics, relates to our concept of beauty and how botanical and natural agents relate to the biochemical components of the body. Beauty is the essence behind the sixth element of the spa experience. What is more important than feeling beautiful and enjoying beauty in your surroundings? After all, your environment and the people close to you reflect who you are.
I'm writing this article late on Memorial Day. I just left the hospital with the news that my mother will need hospice care this week. This may not seem "spa significant," and yet it is what the spa industry embraces: optimal health and enhanced quality of life, wherever you may be on the human health continuum.
During a health crisis of my own, when I wasn't feeling particularly perky, I walked into my house and looked at my favorite tree. I felt nothing for its beauty. I told myself, "Remember how you are observing the world today... you are not seeing or feeling beautiful. This is what you see when you are sick, fatigued, or depressed." I am reminded that helping people feel beautiful is helping people see beauty ? not just in the mirror, but also in the world around them - and deep within. So what does this search for inner and outer beauty mean for the massage therapist? It means embracing beauty by using the skin as a metaphor and tool for enhancing well-being. When you pay attention to aesthetics in the spa experience, you can initiate the hidden journey of transformation, by which inner beauty is reflected in the outer glow of our external persona. We can help change how our clients see and feel things.
As I look back at my introduction to the spa experience, some of my most important mentors came from the skin care and beauty industry: Erica Miller; Mikki Guntta; Lydia Sarfati; Barbara Solomon; Kirsten Florian; Pratima Rachir; and many others. Anyone who studies the skin knows of the connection between the microcosm and the macrocosm of our living universe embodied in our largest organ. The emphasis on healthy skin is a contemporary cultural movement. Our epidermis is the major organ of the body, connecting our internal biology to the external environment. It is also a reflection of our lifestyle and well-being. Although the primary focus for a massage therapist is the relaxation of muscles, you have to touch the skin to get to the muscle.
According to Melanie Schmidt, ISPA board member and vice president of spa development and education at Decléor, massage therapists today are not even minimally trained in basic skin care. Whether or not massage therapists choose to train in aesthetics, they need to appreciate the importance of the products they use on the skin. From massage oils, creams and essential oils, to the latest wrinkle or reducing agent, it is important to remember that for every action on the skin, there is a reaction. For example, it is important to understand that the only proven ingredient to absorb into the skin is an essential oil, because it is a gas molecule. Essential oils are attracted to natural lipids in the skin, which are attracted to the sebaceous glands. These ingredients communicate to active cells in the body and the body sends messages back to the skin. Balancing the body is a goal, because there is so much communication between skin cells. If a body environment is polluted, cells are not very responsive. Put the skin cells in a spa environment, and they can detox, cleanse and regenerate. Imagine how much more effective such an enhanced massage treatment can be.
Because of its influence on our inner beauty, our outer beauty, and our connection to the environment, the skin serves as a good case study of what the 10 elements of the spa experience encourage in terms of a next-century professional. Current statistics suggest that the average person makes eight career changes in a lifetime. Imagine if this switching had focus with inner reward and financial gain. That is why crosstraining in aesthetics, massage and cosmetology is excellent for the spa therapist. It is the perfect example of how one can maximize client retention by providing more services to your current client base, while at the same time providing a marketing edge over the competition. Whether you are applying for a prestigious job at a recognized spa or in business for yourself, massaging the skin with an intention of beauty behind your stroke will give both you and your clients an evolved treatment.
Just as in massage, guidelines vary greatly in the aesthetic training continuum, from a few hundred hours in some states to the high standards of CIDESCO (Comité International d'Esthétique et de Cosmétologie), which requires students to undergo 1,200 hours of training in practical and theoretical work in a registered CIDESCO school. State guidelines also vary greatly in professional scope. In this quickly expanding market, this poses a problem, since skin care and beauty technology are taking the market by storm. This is what I suggest.
So in the end, what does it mean to be beautiful? I asked my children this question and it stopped them cold. For my 14-year-old daughter Aubrey, it was a Duke basketball player. For my son Hart it was a "special smile that makes me smile back." True beauty is contagious.
What do you think? Join the Great Spa Conversation at www.spaelegance.com. Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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