Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
July, 2002, Vol. 02, Issue 07
The Sixth Element: Aesthetics
By Robin Zill, LMT
The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the seventh article in a 12-part series and focuses on the sixth of the 10 elements: Aesthetics.
The sixth element, aesthetics, relates to our concept of beauty and how botanical and natural agents relate to the biochemical components of the body. Beauty is the essence behind the sixth element of the spa experience. What is more important than feeling beautiful and enjoying beauty in your surroundings? After all, your environment and the people close to you reflect who you are.
I'm writing this article late on Memorial Day. I just left the hospital with the news that my mother will need hospice care this week. This may not seem "spa significant," and yet it is what the spa industry embraces: optimal health and enhanced quality of life, wherever you may be on the human health continuum.
During a health crisis of my own, when I wasn't feeling particularly perky, I walked into my house and looked at my favorite tree. I felt nothing for its beauty. I told myself, "Remember how you are observing the world today... you are not seeing or feeling beautiful. This is what you see when you are sick, fatigued, or depressed." I am reminded that helping people feel beautiful is helping people see beauty ? not just in the mirror, but also in the world around them - and deep within. So what does this search for inner and outer beauty mean for the massage therapist? It means embracing beauty by using the skin as a metaphor and tool for enhancing well-being. When you pay attention to aesthetics in the spa experience, you can initiate the hidden journey of transformation, by which inner beauty is reflected in the outer glow of our external persona. We can help change how our clients see and feel things.
As I look back at my introduction to the spa experience, some of my most important mentors came from the skin care and beauty industry: Erica Miller; Mikki Guntta; Lydia Sarfati; Barbara Solomon; Kirsten Florian; Pratima Rachir; and many others. Anyone who studies the skin knows of the connection between the microcosm and the macrocosm of our living universe embodied in our largest organ. The emphasis on healthy skin is a contemporary cultural movement. Our epidermis is the major organ of the body, connecting our internal biology to the external environment. It is also a reflection of our lifestyle and well-being. Although the primary focus for a massage therapist is the relaxation of muscles, you have to touch the skin to get to the muscle.
According to Melanie Schmidt, ISPA board member and vice president of spa development and education at Decléor, massage therapists today are not even minimally trained in basic skin care. Whether or not massage therapists choose to train in aesthetics, they need to appreciate the importance of the products they use on the skin. From massage oils, creams and essential oils, to the latest wrinkle or reducing agent, it is important to remember that for every action on the skin, there is a reaction. For example, it is important to understand that the only proven ingredient to absorb into the skin is an essential oil, because it is a gas molecule. Essential oils are attracted to natural lipids in the skin, which are attracted to the sebaceous glands. These ingredients communicate to active cells in the body and the body sends messages back to the skin. Balancing the body is a goal, because there is so much communication between skin cells. If a body environment is polluted, cells are not very responsive. Put the skin cells in a spa environment, and they can detox, cleanse and regenerate. Imagine how much more effective such an enhanced massage treatment can be.
Because of its influence on our inner beauty, our outer beauty, and our connection to the environment, the skin serves as a good case study of what the 10 elements of the spa experience encourage in terms of a next-century professional. Current statistics suggest that the average person makes eight career changes in a lifetime. Imagine if this switching had focus with inner reward and financial gain. That is why crosstraining in aesthetics, massage and cosmetology is excellent for the spa therapist. It is the perfect example of how one can maximize client retention by providing more services to your current client base, while at the same time providing a marketing edge over the competition. Whether you are applying for a prestigious job at a recognized spa or in business for yourself, massaging the skin with an intention of beauty behind your stroke will give both you and your clients an evolved treatment.
Just as in massage, guidelines vary greatly in the aesthetic training continuum, from a few hundred hours in some states to the high standards of CIDESCO (Comité International d'Esthétique et de Cosmétologie), which requires students to undergo 1,200 hours of training in practical and theoretical work in a registered CIDESCO school. State guidelines also vary greatly in professional scope. In this quickly expanding market, this poses a problem, since skin care and beauty technology are taking the market by storm. This is what I suggest.
So in the end, what does it mean to be beautiful? I asked my children this question and it stopped them cold. For my 14-year-old daughter Aubrey, it was a Duke basketball player. For my son Hart it was a "special smile that makes me smile back." True beauty is contagious.
What do you think? Join the Great Spa Conversation at www.spaelegance.com. Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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