Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
July, 2002, Vol. 02, Issue 07
Massage Education Failing, Part V
By Ralph Stephens, BS, LMT, NCTMB
Editor's note: Parts I-IV of this article appeared in the March-June issues of Massage Today.
In my previous four articles, I've discussed the failing educational system of our profession.It is easy to find fault and moan about what's wrong. It is always more difficult to improve things. I am just a guy who writes a monthly column. I have no illusion that I have the answers to all the problems in massage education. My writing about it may not change anything. My real goal is to educate you about the extent of the problem and hopefully to stimulate an open discussion within the profession that will lead to positive change.
You can change things. Education must be dealt with at the state level. It will require concerned therapists, educators and schools who care about quality, to get together and come up with solutions that will work in their state. The laws and procedures in each state are different and must be dealt with individually. Ideally, there should be some consistency state to state. However, since there is no national leadership, you will have to do the best you can in your area. Do not attempt to organize all the schools or every educator. Only those with a true commitment for quality deserve your attention. Never attempt to reach a consensus of every school. Consensus is the absence of leadership.
It is the lowest common denominator process that prevents excellence. It is time to strive for excellence. It is time for leadership. It is time to do what is right. You who care must fight for what is right. Do not allow the K-Mart mentality of mediocrity or the whining of underachievers deter you from setting the highest practical standards possible. Set your goals and make your case to your regulatory boards and education departments. Most board members and legislators will side with an argument for excellence. It only takes a few dedicated individuals to change laws and rules.
Many of you have written asking how you can help, how you can join in, how you can improve things in massage education. This is how. Find other people in your state who care. Get together and write a proposal. Take it to your state licensing boards and legislators and departments of education. Then, stay in regular contact with them until action is taken.
Petitions may have to be circulated to show that many people, both professional and public, are concerned with your cause. Most people will sign a petition urging excellence and high standards. Only those involved in the substandard education will resist. They will not have the creditability or the evidence to win the debate.
In part four of this series, I made three suggestions to improve massage education. I suggested two years of college as a prerequisite for students entering massage/bodywork schools; three years of successful practice experience for instructors and one year for teaching assistants of massage/bodywork techniques; and thirdly, and requiring students to keep a daily diary of every hour of training they receive. I offer these suggestions as a place for those of you who care to start the debate.
This month, I have two more suggestions. My suggestions revolve around two organizations, COMTA and the Council of Schools. Whoa, look at the hands go up. Don't bother to write about my being a shill for the AMTA. I commend the AMTA when it does well, and knock it when it doesn't. Its sponsorship of these two organizations is good. COMTA had to be started by someone. No one else was willing to fund or tackle true accreditation for massage schools. It is a huge process to organize an accrediting agency. There needed to be an accreditation program for massage/bodywork programs. Finally there is one. (Refer to the June article.)
AMTA initially funded COMTA. Now, COMTA is administratively independent of AMTA, complete with its own elected board of directors. This is the same process that was used to start the national certification process. Right now, COMTA accredits massage/bodywork programs and the institutions that provide them. This makes the schools eligible to administer financial aid programs for students. The other accreditation agencies only accredit the institution. This is why so many accredited schools have such lousy programs. They run their businesses well and pass institutional accreditation. This is easy for community colleges and established trade schools, which explains why many of them get by with poor-quality massage programs; only the business is accredited. (Of course, there is also the phoney-baloney mail-order accreditation from the psuedo-association that accredits nothing, but looks like it does. This disgrace to education and our profession needs to be outlawed. It is consumer fraud.)
To require small schools to go through a legitimate accreditation process would destroy them. Many large schools do not go through the process because they do not want to deal with financial aid programs, anyway. Schools must increase revenue by at least $36,000 just to cover the costs of administrating financial aid. However, if there was pressure from the profession, COMTA could create program accreditation, which would not involve the expense of being approved for and administering financial aid. This needs to be done. Once accomplished, all schools should have to become program accredited within three years of opening.
The other suggestion is a sort of school mentoring program. The best organization now in place is the Council of Schools. Yes, it is sponsored by AMTA -- Get over it. It is also an administratively independent organization. While good schools are not going to mentor their competition, nor should they, an organization like the Council of Schools allows schools to network, receive instructor training, work to create educational standards and hopefully raise the level of education in the profession. While membership cannot and should not be required, it needs to be made politically correct to belong. (PC needs to be good for something. Maybe this will finally be it!)
It is time to march forward. The problem is clear. Entry-level education for the massage/bodywork profession is failing and must be improved. I've proposed a few solutions - come up with more of your own, hopefully better ones than what I've presented. A mechanism to accomplish change has been outlined. It is up to you, to all of us who care, to act. The longest journey is initiated with the first step. It is up to you who care to take the first step. Go now! May your efforts benefit suffering humanity!
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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