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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
July, 2002, Vol. 02, Issue 07
By Cliff Korn, BS, LMT, NCTMB
I usually consider myself one of the luckiest men on the planet. I have a wonderful family, friends I enjoy spending time with, and a job I love. I enjoy my efforts to be a good son, husband, father, grandfather, etc.I love being a friend as much as I like having friends. I also volunteer a lot of my time and talents to the massage therapy field, as my way of giving back to a profession that has been very good to me.
One of the perks that comes from a lot of volunteerism is the ability to take part in ceremonies recognizing success. One such ceremony I attended recently was the celebration of the 10th anniversary of the administration of the National Certification Examination for Therapeutic Massage and Bodywork. The black-tie event was held in Washington, DC and was enjoyed by almost 200 board, staff, volunteers and friends of the NCBTMB. The board announced that over 50,000 massage therapists and bodyworkers are now certified. Since the time I was honored to hold the chairman's gavel, the organization has continued to grow in importance and positively impact the profession. I've always considered my volunteer time with the NCBTMB to be among my most fulfilling endeavors.
Volunteerism is certainly important in all walks of life, but I think it especially so in the world of massage and bodywork. Unlike many other professions, massage therapy tends to be non-hierarchical. There are few large hiring organizations to provide leaders in the field. Volunteers who step forward to work for the good of many keep the heart in a profession now being put more and more into the control of those who do not do our work. Massage and bodywork volunteers are also crucial to the public, because it's the volunteers who understand what message should reach the public's ear.
Anyone who volunteers time and energy feels a certain joy from doing something for other people. Newspapers and other news media often give coverage to individuals receiving recognition for volunteer efforts. At a time of world crisis, the world calls for proponents of volunteerism to join together and rethink priorities and programs. Managers of civic volunteer programs and volunteers are challenged to take a big-picture approach: to see volunteerism as a powerful tool in reassessing values and activities and in building constructive relationships between individuals, organizations and cultures. As we know, volunteering provides us with the opportunity to take the initiative, have a voice and build community. Actions can be taken which focus attention on values and long-term goals that are important in our profession and in life.
For massage therapists, the different ways of helping others are as individual and varied as the therapists themselves: working in professional associations, educating the public, donating professional time in hospice and/or nursing homes, or just volunteering professional time at a teacher-appreciation day or similar activities. Volunteer efforts range from a full-blown coalition effort for state licensing of massage therapy, to a rose sale to raise funds for massage outreach. The spirit that shines through all of these events is of cooperation, of lending a hand, and of sheer joy in helping others through working together.
Some volunteerism quotes to stimulate you to action:
While checking the web for examples of volunteerism, I came across an ad for an individual who speaks to groups around the country. One of her topics was, "Volunteers leave heart prints: a moving and inspirational presentation on the concept of volunteerism." I don't know about you, but I like the idea of heart prints!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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