Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
July, 2002, Vol. 02, Issue 07
By Cliff Korn, BS, LMT, NCTMB
I usually consider myself one of the luckiest men on the planet. I have a wonderful family, friends I enjoy spending time with, and a job I love. I enjoy my efforts to be a good son, husband, father, grandfather, etc.I love being a friend as much as I like having friends. I also volunteer a lot of my time and talents to the massage therapy field, as my way of giving back to a profession that has been very good to me.
One of the perks that comes from a lot of volunteerism is the ability to take part in ceremonies recognizing success. One such ceremony I attended recently was the celebration of the 10th anniversary of the administration of the National Certification Examination for Therapeutic Massage and Bodywork. The black-tie event was held in Washington, DC and was enjoyed by almost 200 board, staff, volunteers and friends of the NCBTMB. The board announced that over 50,000 massage therapists and bodyworkers are now certified. Since the time I was honored to hold the chairman's gavel, the organization has continued to grow in importance and positively impact the profession. I've always considered my volunteer time with the NCBTMB to be among my most fulfilling endeavors.
Volunteerism is certainly important in all walks of life, but I think it especially so in the world of massage and bodywork. Unlike many other professions, massage therapy tends to be non-hierarchical. There are few large hiring organizations to provide leaders in the field. Volunteers who step forward to work for the good of many keep the heart in a profession now being put more and more into the control of those who do not do our work. Massage and bodywork volunteers are also crucial to the public, because it's the volunteers who understand what message should reach the public's ear.
Anyone who volunteers time and energy feels a certain joy from doing something for other people. Newspapers and other news media often give coverage to individuals receiving recognition for volunteer efforts. At a time of world crisis, the world calls for proponents of volunteerism to join together and rethink priorities and programs. Managers of civic volunteer programs and volunteers are challenged to take a big-picture approach: to see volunteerism as a powerful tool in reassessing values and activities and in building constructive relationships between individuals, organizations and cultures. As we know, volunteering provides us with the opportunity to take the initiative, have a voice and build community. Actions can be taken which focus attention on values and long-term goals that are important in our profession and in life.
For massage therapists, the different ways of helping others are as individual and varied as the therapists themselves: working in professional associations, educating the public, donating professional time in hospice and/or nursing homes, or just volunteering professional time at a teacher-appreciation day or similar activities. Volunteer efforts range from a full-blown coalition effort for state licensing of massage therapy, to a rose sale to raise funds for massage outreach. The spirit that shines through all of these events is of cooperation, of lending a hand, and of sheer joy in helping others through working together.
Some volunteerism quotes to stimulate you to action:
While checking the web for examples of volunteerism, I came across an ad for an individual who speaks to groups around the country. One of her topics was, "Volunteers leave heart prints: a moving and inspirational presentation on the concept of volunteerism." I don't know about you, but I like the idea of heart prints!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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