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MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
July, 2002, Vol. 02, Issue 07
Working Partnerships? It All Depends!
By Perry Isenberg
I receive much e-mail asking about working partnerships, mergers and the like. The most common inquiry comes from small-town owners of massage therapy businesses, thinking about merging with a competitor in their area.The general thought process is along the lines of, "Let's merge instead of fighting for the same customer -- we will each work less and make the same amount of money!"
There are pros and cons to a partnership, and the only way to decide if it's right for you is to determine your motivation. Once you flush out the reason for considering a partner, it will be easy to see if a partnership meets your needs and goals.
The first step is to decide what benefits are truly associated with the issue at hand. A partnership suggests sharing. For the purpose of this column, I'll suggest the only real meaning of a partnership for business is not to share, but to "join forces to be better off individually than we would be on our own."
Next, define "better off individually." Is it money, self-gratification, personal time, or a little bit of each?
Now you need to identify the single greatest attribute of the partnership. After listing the most obvious pros, I concluded that the only reason to form a working partnership is for the dynamics for growth; that is, one plus one equals three.
I do not believe we should enter into a working partnership to reduce working hours for the same pay, or to share the responsibilities of the day-to-day grunt work. A working partnership is ideal to create the dynamics for growth that will far exceed the potential for individual growth. In theory, the dynamics of a partnership fuels a business beyond the ordinary.
The type of person who belongs in a partnership:
Put people with these characteristics together, and you'll get magic -- the type of magic that only a partnership can provide.
On the other hand, those who enter into a partnership merely to work less or pay less rent are destined for failure. If you need to make changes in your personal and business life that requires cutting back, do so. A partnership is not the answer.
Strength and dynamics in numbers are best suited to moving forward, not to cutting back. There are other ways to positively change to meet your needs. So next time you think about or get proposed a partnership, give it a lot of thought and stay focused on your needs and goals. A partnership is for business growth only. If business growth is not something you need, seek other solutions than a partnership.
I'm sure I'll get my share of e-mails on this topic. Tell me what you think, and also let me know any topics you would like me to discuss in future columns. Until next month, be healthy, be good, and stay focused and be motivated.
Click here for previous articles by Perry Isenberg.
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