resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
July, 2002, Vol. 02, Issue 07
Working Partnerships? It All Depends!
By Perry Isenberg
I receive much e-mail asking about working partnerships, mergers and the like. The most common inquiry comes from small-town owners of massage therapy businesses, thinking about merging with a competitor in their area.The general thought process is along the lines of, "Let's merge instead of fighting for the same customer -- we will each work less and make the same amount of money!"
There are pros and cons to a partnership, and the only way to decide if it's right for you is to determine your motivation. Once you flush out the reason for considering a partner, it will be easy to see if a partnership meets your needs and goals.
The first step is to decide what benefits are truly associated with the issue at hand. A partnership suggests sharing. For the purpose of this column, I'll suggest the only real meaning of a partnership for business is not to share, but to "join forces to be better off individually than we would be on our own."
Next, define "better off individually." Is it money, self-gratification, personal time, or a little bit of each?
Now you need to identify the single greatest attribute of the partnership. After listing the most obvious pros, I concluded that the only reason to form a working partnership is for the dynamics for growth; that is, one plus one equals three.
I do not believe we should enter into a working partnership to reduce working hours for the same pay, or to share the responsibilities of the day-to-day grunt work. A working partnership is ideal to create the dynamics for growth that will far exceed the potential for individual growth. In theory, the dynamics of a partnership fuels a business beyond the ordinary.
The type of person who belongs in a partnership:
Put people with these characteristics together, and you'll get magic -- the type of magic that only a partnership can provide.
On the other hand, those who enter into a partnership merely to work less or pay less rent are destined for failure. If you need to make changes in your personal and business life that requires cutting back, do so. A partnership is not the answer.
Strength and dynamics in numbers are best suited to moving forward, not to cutting back. There are other ways to positively change to meet your needs. So next time you think about or get proposed a partnership, give it a lot of thought and stay focused on your needs and goals. A partnership is for business growth only. If business growth is not something you need, seek other solutions than a partnership.
I'm sure I'll get my share of e-mails on this topic. Tell me what you think, and also let me know any topics you would like me to discuss in future columns. Until next month, be healthy, be good, and stay focused and be motivated.
Click here for previous articles by Perry Isenberg.
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