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Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
July, 2002, Vol. 02, Issue 07
Working Partnerships? It All Depends!
By Perry Isenberg
I receive much e-mail asking about working partnerships, mergers and the like. The most common inquiry comes from small-town owners of massage therapy businesses, thinking about merging with a competitor in their area.The general thought process is along the lines of, "Let's merge instead of fighting for the same customer -- we will each work less and make the same amount of money!"
There are pros and cons to a partnership, and the only way to decide if it's right for you is to determine your motivation. Once you flush out the reason for considering a partner, it will be easy to see if a partnership meets your needs and goals.
The first step is to decide what benefits are truly associated with the issue at hand. A partnership suggests sharing. For the purpose of this column, I'll suggest the only real meaning of a partnership for business is not to share, but to "join forces to be better off individually than we would be on our own."
Next, define "better off individually." Is it money, self-gratification, personal time, or a little bit of each?
Now you need to identify the single greatest attribute of the partnership. After listing the most obvious pros, I concluded that the only reason to form a working partnership is for the dynamics for growth; that is, one plus one equals three.
I do not believe we should enter into a working partnership to reduce working hours for the same pay, or to share the responsibilities of the day-to-day grunt work. A working partnership is ideal to create the dynamics for growth that will far exceed the potential for individual growth. In theory, the dynamics of a partnership fuels a business beyond the ordinary.
The type of person who belongs in a partnership:
Put people with these characteristics together, and you'll get magic -- the type of magic that only a partnership can provide.
On the other hand, those who enter into a partnership merely to work less or pay less rent are destined for failure. If you need to make changes in your personal and business life that requires cutting back, do so. A partnership is not the answer.
Strength and dynamics in numbers are best suited to moving forward, not to cutting back. There are other ways to positively change to meet your needs. So next time you think about or get proposed a partnership, give it a lot of thought and stay focused on your needs and goals. A partnership is for business growth only. If business growth is not something you need, seek other solutions than a partnership.
I'm sure I'll get my share of e-mails on this topic. Tell me what you think, and also let me know any topics you would like me to discuss in future columns. Until next month, be healthy, be good, and stay focused and be motivated.
Click here for previous articles by Perry Isenberg.
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