Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
July, 2002, Vol. 02, Issue 07
Don't Teach with Your A** to the Class (and Other Valuable Teaching Suggestions)
By Pamela Ellen Ferguson, Dipl. ABT (NCCAOM), AOBTA® and GSD-CI, LMT (TX)
We've all faced some instructor's dazzling derriere for much of a class. We've all tried desperately and politely to crane our necks or leap this way and that to observe an instructor demonstrating a technique that is blocked from view.Mirrors present the ideal solution for this problem of course, especially in large classes, and to give students a 3-D view of the practical demo. I also encourage my students to walk around me as I demo, so they can observe it from different angles and keep their own qi flowing at the same time.
Those of us who have taught bodywork for years need to be reminded constantly of the importance of clear sightlines for our students. In fact, it's good for us to sit in colleagues' classes or complete assorted CEU classes just to observe the silly mistakes we all too often make as instructors! My colleagues on the AOBTA board and myself have decided that a workshop on instructor training will be standard at all AOBTA conventions. At our last convention in New Orleans in January, I taught the workshop and had a lot of fun involving participants in role-playing, to highlight the best -- and worst -- aspects of teaching methods, from personal experiences and observations. In this article, I'd like to share aspects of the workshop, which are equally applicable to those of you who are current students, or teaching any form of bodywork, Asian or Western, or any practical aspect of physical therapy.
During the workshop, I described a CEU class I took many years ago, in which I offered myself as a model to a high-profile instructor of lymph drainage therapy. While he was demonstrating a technique on my legs, he answered assorted questions from the floor that had nothing to do with the technique he was teaching. I felt miserable, lying there with some 40 observers crowding around the table. The next day, I could barely move my legs. They felt like huge oak trees hanging off my pelvis. What a lesson! From that moment onward, I have taken extra care, before demonstrating a new technique or movement, to advise my students to:
I also have become increasingly mindful of students grappling with dyslexia, as I share some of those challenges. I recall, all too painfully, how ridiculous I looked in early Aikido training, where I would always spin in the opposite direction, and do things inside out, much to the amusement of my colleagues. So I share these experiences from day one when teaching new students of Asian bodywork. Whenever I demo, I encourage those with similar challenges to stand alongside me, not opposite me.
The art of the demo is at the core of our successful teaching. Equally as important, there is an art in integrating demo and theory, and timing! How often have I attended a CEU class and listened to some grandly eloquent speech for over two hours -- and then the instructor scrambles to demo a technique at top speed, with about 10 minutes left over to practice and exchange!
At the Academy of Oriental Medicine in Austin, where I have directed the Asian Bodywork department for six years, we have initiated instructor training days and peer review; we all observe one another teach whole classes, and segments of classes. The experience has been marvelous.
Let me share some of the highlights of the teaching tools we observed in one another:
A final word: If you are busily training TAs, or planning to become a future instructor, here's a good prepping exercise. Review your own experiences as a student (all of them, not just those relating to the topic you are about to teach). Review the best and worst of your teachers, and the methods or techniques that best helped your learning process, or those that bored you silly. Enhance and incorporate the former, avoid the latter, and keep acquiring fresh methods. Also, don't forget to break your classes into small working groups from time to time. This gives everybody a voice and an opportunity to be creative. And you'll be amazed at what your students teach you!
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