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Massage Today
July, 2002, Vol. 02, Issue 07 Launches 150,000 Banners

Online Advertising Campaign to Educate the Public about Massage Therapy

By Editorial Staff

Beginning in September, will be placing banners advertisements on various health-related websites across the Internet, encouraging visitors to subscribe to Massage Today's "To Your Health" (TYH) e-mail newsletter.

The TYH newsletter already has almost 40,000 subscribers; this latest campaign is expected to push that number to over 50,000.

To Your Health is e-mailed to consumers interested in their health and healthy lifestyles. Each issue of TYH contains several short articles relating the benefits of massage therapy and healthy living.

Each month, TYH is e-mailed with the contact information of a participating massage therapist to subscribing consumers in their area. Subscribers are encouraged to contact their local participating therapist directly to make appointments.

As this program is still in its first year, there are still not enough participating massage therapists to match with the 40,000 consumers subscribers, let alone another 10,000. Therapists who would like more information on how to participate in this new program are encouraged to call 1-888-352-8180.


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