Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
June, 2002, Vol. 02, Issue 06
The Fifth Element: Integration
By Robin Zill, LMT
Author's note: The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the fifth article in a 12-part series and focuses on the fifth of the 10 elements: Integration.
It is no secret that the underlying saga of the modern American is often one of time-impoverished disconnection.The search for greater understanding of optimal health has taken our culture by storm. We know we have sacrificed our need for an integrated world view for one that emphasizes measurements, quantities, efficiency and money. We are finding out that such a view doesn't always work for us, or for future generations. The fifth element of the spa experience, integration, speaks directly to these issues. We define integration as the personal and social relationship between mind, body, spirit and environment. Located in the center of the circle, the search for personal integration is at the heart of the spa experience.
So, how does the global spa movement address the need for integration? After all, it encourages the need for evolution in industries such as medicine, beauty, resort & hospitality, massage, nutrition, and fitness, to name a few. But even the word integration has lost some of its original intent for the industry. "Mind, body, spirit" often means nothing more to the consumer today than a wellness clinic that has a doctor, massage therapist, nutritionist, and acupuncturist (or a host of other services) renting space under the same roof and sharing a receptionist. The client pays for each of the services separately, and there is no cost-effective way to use the knowledge of this eclectic team in a comprehensive and holistic manner that really meets the needs of the individual in a profitable business forum. We are evolving however, and the desire for the "spa experience" is increasing exponentially in almost every market segment. In order to create the next-century profession, we need to create a synergy between all the various market strands. We need a common language.
The Ousia* (oo SEE ahh) concept, built upon the 10 elements, has begun to define for me the importance of sharing our individual journeys with the goal of creating a new common language. We need to rediscover our roots and update our thoughts, theories, and values. The ousia philosophy consists of four steps designed to facilitate an integrated spa experience: insight, cleanse, nourish, and transform. The steps are based on the Asclepian healing journey of the ancient Greeks.
Asclepius was the god of healing. Those who sought healing began with a simple step: the decision to seek a healthier life. An individual had to walk to the temple on his or her own. During the journey, the seeker saw others returning from the temple. Already the healing journey had begun, because the seeker realized she was not alone. At the temple, she experienced the Greek comedies and tragedies. The arts reflected back the joys and pains of the human experience. (Every healthy culture throughout history embraced the necessity of the arts and beauty in the healing process.) This part of the healing process corresponds to step one: insight.
The next step in the journey is cleanse: the process of purification through water. The ancient baths and bathing rituals of this time attest to the importance of this. Asclepian guests enjoyed a wide range of bathing experiences that prepared them for the therapeutic and transforming experiences to come.
The third step in the ousia journey is nourish: to feed the body, mind, and soul what it uniquely needs. Whether it be food, exercise, massage, medicine, or counseling, experienced staff members find appropriate ways to customize the treatment for the individual.
In the Asclepian journey, the next part of the path was the most important to achieving personal integration. This was the experience of rest and dreaming, letting the unconscious speak. In ancient Greece, the seeker traveled down an elaborate maze-like corridor, eventually ending up in a dream chamber. Again it was up to the individual to ask for greater guidance through dreaming. If lucky, the seeker received a meaningful dream and in a sense were transformed. In order to complete the journey, the seeker needed to leave something of him or herself behind; a sacrifice for the next traveler on the healing path.
In The Web of Life, Fritjof Capra says it this way: "When we see a network of relationships among leaves, twigs, branches, and a trunk, we call it a tree. When we draw a picture of a tree most of us will not draw the roots. Yet the roots of a tree are often as expansive as the parts we see."
Integration demands that we not ignore the "roots" or the "leaves." When all the elements of a spa experience are achieved, they add up to an elusive wholeness. That wholeness brings balance to the cultural pendulum and leads to more integrated lives, rich in connectedness.
Remember, spa is a people's movement. Your voice is important. You can e-mail me at .
* Ousia (oo SEE ahh) : essence, nature; that which makes a thing what it is; a person or object seen from within, yet not a material substance. Applied to our search for fulfillment, ousia denotes divine essence.
Click here for previous articles by Robin Zill, LMT.
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