Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
June, 2002, Vol. 02, Issue 06
The Fifth Element: Integration
By Robin Zill, LMT
Author's note: The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the fifth article in a 12-part series and focuses on the fifth of the 10 elements: Integration.
It is no secret that the underlying saga of the modern American is often one of time-impoverished disconnection.The search for greater understanding of optimal health has taken our culture by storm. We know we have sacrificed our need for an integrated world view for one that emphasizes measurements, quantities, efficiency and money. We are finding out that such a view doesn't always work for us, or for future generations. The fifth element of the spa experience, integration, speaks directly to these issues. We define integration as the personal and social relationship between mind, body, spirit and environment. Located in the center of the circle, the search for personal integration is at the heart of the spa experience.
So, how does the global spa movement address the need for integration? After all, it encourages the need for evolution in industries such as medicine, beauty, resort & hospitality, massage, nutrition, and fitness, to name a few. But even the word integration has lost some of its original intent for the industry. "Mind, body, spirit" often means nothing more to the consumer today than a wellness clinic that has a doctor, massage therapist, nutritionist, and acupuncturist (or a host of other services) renting space under the same roof and sharing a receptionist. The client pays for each of the services separately, and there is no cost-effective way to use the knowledge of this eclectic team in a comprehensive and holistic manner that really meets the needs of the individual in a profitable business forum. We are evolving however, and the desire for the "spa experience" is increasing exponentially in almost every market segment. In order to create the next-century profession, we need to create a synergy between all the various market strands. We need a common language.
The Ousia* (oo SEE ahh) concept, built upon the 10 elements, has begun to define for me the importance of sharing our individual journeys with the goal of creating a new common language. We need to rediscover our roots and update our thoughts, theories, and values. The ousia philosophy consists of four steps designed to facilitate an integrated spa experience: insight, cleanse, nourish, and transform. The steps are based on the Asclepian healing journey of the ancient Greeks.
Asclepius was the god of healing. Those who sought healing began with a simple step: the decision to seek a healthier life. An individual had to walk to the temple on his or her own. During the journey, the seeker saw others returning from the temple. Already the healing journey had begun, because the seeker realized she was not alone. At the temple, she experienced the Greek comedies and tragedies. The arts reflected back the joys and pains of the human experience. (Every healthy culture throughout history embraced the necessity of the arts and beauty in the healing process.) This part of the healing process corresponds to step one: insight.
The next step in the journey is cleanse: the process of purification through water. The ancient baths and bathing rituals of this time attest to the importance of this. Asclepian guests enjoyed a wide range of bathing experiences that prepared them for the therapeutic and transforming experiences to come.
The third step in the ousia journey is nourish: to feed the body, mind, and soul what it uniquely needs. Whether it be food, exercise, massage, medicine, or counseling, experienced staff members find appropriate ways to customize the treatment for the individual.
In the Asclepian journey, the next part of the path was the most important to achieving personal integration. This was the experience of rest and dreaming, letting the unconscious speak. In ancient Greece, the seeker traveled down an elaborate maze-like corridor, eventually ending up in a dream chamber. Again it was up to the individual to ask for greater guidance through dreaming. If lucky, the seeker received a meaningful dream and in a sense were transformed. In order to complete the journey, the seeker needed to leave something of him or herself behind; a sacrifice for the next traveler on the healing path.
In The Web of Life, Fritjof Capra says it this way: "When we see a network of relationships among leaves, twigs, branches, and a trunk, we call it a tree. When we draw a picture of a tree most of us will not draw the roots. Yet the roots of a tree are often as expansive as the parts we see."
Integration demands that we not ignore the "roots" or the "leaves." When all the elements of a spa experience are achieved, they add up to an elusive wholeness. That wholeness brings balance to the cultural pendulum and leads to more integrated lives, rich in connectedness.
Remember, spa is a people's movement. Your voice is important. You can e-mail me at .
* Ousia (oo SEE ahh) : essence, nature; that which makes a thing what it is; a person or object seen from within, yet not a material substance. Applied to our search for fulfillment, ousia denotes divine essence.
Click here for previous articles by Robin Zill, LMT.
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