Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
June, 2002, Vol. 02, Issue 06
Massage Education Failing, Part IV
By Ralph Stephens, BS, LMT, NCTMB
Editor's note: Part I of this article appeared in the March 2002 issue; part II appeared in the April 2002 issue; part III appeared in the May 2002 issue.
When I started this series of columns on education, I knew there was a huge problem in the education sector of our profession.I had no idea how bad it really is. I get more horror stories every week. Just like the Standard American Diet, it is S.A.D.
Before I share some of the best of the worst, I need to issue a correction to a statement I made in the April column. I stated that the National Certification Exam for Therapeutic Massage and Bodywork had a pass rate of over 90%. While true at one time, in 2001 the pass rate for first-time test-takers was 78%. This is either movement in the right direction on the part of the exam, or the reflection of more inadequately trained massage school graduates sitting for the exam. It's probably some of both. I apologize for my factual error and will be more careful in the future. I stand by my other comments on the exam, including my support for it.
Our overall education system in this country is in a bureaucratic mess. Postsecondary schools cannot refuse to enroll anyone, for fear of being sued for discrimination or violating the Americans with Disabilities Act. They often cannot fail any student because, in some states, the student can go to the Proprietary School Board and file a grievance. In some states, it seems that failing grades and absenteeism are not sufficient grounds to deny someone their "right" to graduate. Schools must let anyone in and everyone out. How can we have any kind of quality education system when the government deliberately thwarts schools setting any kind of standard for entry and graduation?
One large trade school with campuses in several states teaches its massage program from videos. Instructors are only room monitors. The instructor is never allowed to touch a student for any reason. How can students learn quality touch when they have never experienced it? This is an accredited school that offers up to a two-year degree. So much for the two-year degree becoming a meaningful standard.
Another school is reported to have a staff of five recruiters and only two instructors.
Students have dropped out of massage school and opened their own schools. Now their students are dropping out and opening more schools. The downward spiral continues.
These are not the worst stories. The worse cases are too embarrassing to put out on public display. Hopefully enough of you care about this situation to do something about it. Changes must be wrought by concerned groups of therapists and educators at the state level. It would be nice to have some national leadership, but there is none in sight at this time -- so think global and act local.
What can be done? The challenge is to create change that improves or eliminates poor schools without punishing the good schools. Big does not mean good. There are lots of really excellent programs that are small.
Several important steps can be implemented without punishing good schools. These are prerequisites, standards for instructors and teaching assistants, and student tracking of programs. These can be implemented through statute or administrative rule by massage boards in licensed states, by proprietary school boards and by departments of education. It will take a lot of prodding by advocates. There will be much resistance by many schools and associations who do not want the cash flow disturbed.
Prerequisites for Acceptance into Massage School
Currently, a student can graduate from high school with straight Ds and sign up for massage school. The school slides them through and another incompetent therapist hits the streets, treating the public to substandard massage, driving the public away from our profession. I propose that before being allowed to enroll in a massage/bodywork training program, the potential student must complete at least two years of postsecondary education (college) with a grade point average of 2.75. Included in that training should be at least one semester of anatomy, one semester of physiology, one semester of marketing/advertising and one semester of basic business accounting. Every other health care profession has educational prerequisites. Most require at least a BA or a BS. I am not suggesting a degree be obtained, just successful educational experience equaling four semesters of full-time student status.
Instructor and Teaching Assistant Credentials
If an instructor cannot make a living doing massage they should not be teaching it. It is time to require instructors in massage schools to have either three years of successful practice, or one year of successful practice and formal teaching credentials. After three years of practice, they may become full-time instructors and would not be required to maintain a practice. These standards would not be necessary for instructors teaching anatomy, business marketing, etc; however, they should have appropriate credentials in the subject taught. To be a teaching assistant, individuals should have at least one year of successful practice. What is successful practice? I will let you argue that one out among yourselves. Regardless, something has to be done to stop massage schools from hiring their failures and making them instructors.
Student Tracking of Massage Programs
All students enrolled in a massage training program should be required to keep daily diaries of the instruction they receive, documenting every hour of time spent (both subjects and instructor(s)). A well-kept diary is great evidence to prove a school did or did not provide the advertised or required program. This will allow regulators to efficiently identify deficient schools. The record should be kept by individual students and never be in the possession of the school. This simple step alone will shape up or eliminate most inadequate schools. It won't improve quality, but it will improve compliance with standards and with the advertised program.
Chew on those ideas. Talk among yourselves. Begin to take action as you see fit. I'm out of space again. Next month, I'll discuss accreditation, school mentoring and more. Strive for excellence -- it is attainable!
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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