resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
June, 2002, Vol. 02, Issue 06
By Cliff Korn, BS, LMT, NCTMB
Massage therapy and bodywork has certainly come into its own in the last 10 or so years. It is no longer unusual to see articles mentioning the benefits of our services in national publications.Reviews of resorts in travel magazines usually mention spa services available. National network and cable television series are more likely than ever to have massage therapists as characters (some with adult entertainment industry stereotypes, although some without). I regularly hear my peers express delight or indignation at how a therapist was depicted or how a modality was described in the media. Usually I just smile and think how thankful I am that we, as a profession, are so universally known as to be included in coverage of everyday life.
However, I must admit that two recent depictions stopped me dead in my tracks. Either I'm missing the boat on how other massage therapists conduct their practices, or writers are incorporating a lack of education in their coverage. I am a subscriber of Travel + Leisure, a publication of American Express Publishing Corporation. Their April 2002 issue ran an article titled "The Good Life" that reviewed three venerable resorts in Carmel, CA. The author describes in some detail the property amenities, including golf, food, staff professionalism and guestroom ambiance. He also reports on his massage experience at each property. Describing the new spa at one property, he notes, "Popular as it is, I found the service there confused, the massage room noisy, and the massage below par." I'm glad I didn't read this in a national magazine after one of my massage sessions! The disturbing aspects come in the next two reviews, though.
Of property number two, our massage critic says, "My Ranch Classic massage was far better than the usual rub-a-dub hotel version, with as much adjusting as there was kneading." He went on to mention the therapist by name and quoted him as saying, "I like to get something accomplished."
In the final property review, I read, "I was jelly by the time the masseur arrived. The therapists come to your room here. Mine quickly kicked off his Birkenstocks and set up his table in front of the fireplace. He was partial to chiropractic and cranial work -- more adjusting -- and clearly very experienced."
So what do you think the odds are of these therapists being chiropractors masquerading as massage therapists? How would you feel if an article in a national magazine let all the world know that you were practicing out of the scope of practice of your stated profession? Will more of the public be climbing on your table be looking for osseous and soft tissue work because of this depiction? In my mind, this article is more dangerous than the occasional TV show depicting a massage therapist engaging in hand release, as was recently aired on HBO.
The March/April issue of Healing Retreats & Spas also attracted my attention, with an article entitled "Rules of Engagement." The author of this piece is bound and determined to uncover the prurient aspects of sessions behind closed doors. He uses as a premise for his exposé his observation that Americans have a curiously conservative perspective regarding nudity and touching. He notes that topless bars and nudist colonies are viewed as dens of sin and freakish third dimensions, and then concludes that, "it is not surprising that these hang-ups cross over into the spa experience." He really said that!
This intrepid reporter travels from Beverly Hills to New Orleans for his story and admits to "pushing some conversational boundaries at thirteen spas in ten different cities." He seems quite shocked and amazed when the professional spa staff he "interviews" while on the table erect a wall of silence around his attempted discussions of nudity, sexuality and boundaries. I'm not at all surprised, as it seems like a natural response to a weirdo! My guess is that they also proceeded to demonstrate their trigger-point proficiency with thumbs and elbows to stimulate a subject change!
Undaunted in his lack of success in getting a hot story from therapists, the reporter relates stories from clients. One tells of how she experienced orgasm during her first three massages, and now consciously makes herself avoid orgasms when she gets a massage. The reporter then tells of his own experience where during a "Swedish massage in the Lake Tahoe area" the therapist repeatedly touched his erection. He called it inadvertent, even though it was repeated while she was working both legs. His story makes me wonder what "spa" he was visiting.
He concludes his article by saying, "So the next time you wonder to yourself, 'What just happened?' push it to the back of your mind... at least until the treatment's over."
My problem with this last article is that it is in a nationally distributed magazine designed to promote spa use! My guess is that prospective clients who are new to massage and bodywork will be scared to death to schedule themselves on a table after reading his article. I doubt that is something desired by the magazine's advertisers! I also doubt that you would like to get a lot of new clients referred from either of these articles. Both take the authors' perception of our profession and promote it to the world as a reality. I believe both seriously missed the boat.
What do you think?
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.