resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
Bill With Confidence: Learn What to Collect
Q: I am trying to understand what I may collect from my patient when there is insurance. Do I have to accept the amount allowed by the plan or may I collect up to my billed amount? Please note, I am not a member of any insurance plan.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
Is the New Medicare Reporting Exemption Right for You?
What you've heard is not a rumor – there will be exemptions for providers of Medicare patients, with no penalties assessed for offices that do not do Quality Payment Program (EHR, PQRS, MACRA and MIPS) reporting.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
June, 2002, Vol. 02, Issue 06
By Cliff Korn, BS, LMT, NCTMB
Massage therapy and bodywork has certainly come into its own in the last 10 or so years. It is no longer unusual to see articles mentioning the benefits of our services in national publications.Reviews of resorts in travel magazines usually mention spa services available. National network and cable television series are more likely than ever to have massage therapists as characters (some with adult entertainment industry stereotypes, although some without). I regularly hear my peers express delight or indignation at how a therapist was depicted or how a modality was described in the media. Usually I just smile and think how thankful I am that we, as a profession, are so universally known as to be included in coverage of everyday life.
However, I must admit that two recent depictions stopped me dead in my tracks. Either I'm missing the boat on how other massage therapists conduct their practices, or writers are incorporating a lack of education in their coverage. I am a subscriber of Travel + Leisure, a publication of American Express Publishing Corporation. Their April 2002 issue ran an article titled "The Good Life" that reviewed three venerable resorts in Carmel, CA. The author describes in some detail the property amenities, including golf, food, staff professionalism and guestroom ambiance. He also reports on his massage experience at each property. Describing the new spa at one property, he notes, "Popular as it is, I found the service there confused, the massage room noisy, and the massage below par." I'm glad I didn't read this in a national magazine after one of my massage sessions! The disturbing aspects come in the next two reviews, though.
Of property number two, our massage critic says, "My Ranch Classic massage was far better than the usual rub-a-dub hotel version, with as much adjusting as there was kneading." He went on to mention the therapist by name and quoted him as saying, "I like to get something accomplished."
In the final property review, I read, "I was jelly by the time the masseur arrived. The therapists come to your room here. Mine quickly kicked off his Birkenstocks and set up his table in front of the fireplace. He was partial to chiropractic and cranial work -- more adjusting -- and clearly very experienced."
So what do you think the odds are of these therapists being chiropractors masquerading as massage therapists? How would you feel if an article in a national magazine let all the world know that you were practicing out of the scope of practice of your stated profession? Will more of the public be climbing on your table be looking for osseous and soft tissue work because of this depiction? In my mind, this article is more dangerous than the occasional TV show depicting a massage therapist engaging in hand release, as was recently aired on HBO.
The March/April issue of Healing Retreats & Spas also attracted my attention, with an article entitled "Rules of Engagement." The author of this piece is bound and determined to uncover the prurient aspects of sessions behind closed doors. He uses as a premise for his exposé his observation that Americans have a curiously conservative perspective regarding nudity and touching. He notes that topless bars and nudist colonies are viewed as dens of sin and freakish third dimensions, and then concludes that, "it is not surprising that these hang-ups cross over into the spa experience." He really said that!
This intrepid reporter travels from Beverly Hills to New Orleans for his story and admits to "pushing some conversational boundaries at thirteen spas in ten different cities." He seems quite shocked and amazed when the professional spa staff he "interviews" while on the table erect a wall of silence around his attempted discussions of nudity, sexuality and boundaries. I'm not at all surprised, as it seems like a natural response to a weirdo! My guess is that they also proceeded to demonstrate their trigger-point proficiency with thumbs and elbows to stimulate a subject change!
Undaunted in his lack of success in getting a hot story from therapists, the reporter relates stories from clients. One tells of how she experienced orgasm during her first three massages, and now consciously makes herself avoid orgasms when she gets a massage. The reporter then tells of his own experience where during a "Swedish massage in the Lake Tahoe area" the therapist repeatedly touched his erection. He called it inadvertent, even though it was repeated while she was working both legs. His story makes me wonder what "spa" he was visiting.
He concludes his article by saying, "So the next time you wonder to yourself, 'What just happened?' push it to the back of your mind... at least until the treatment's over."
My problem with this last article is that it is in a nationally distributed magazine designed to promote spa use! My guess is that prospective clients who are new to massage and bodywork will be scared to death to schedule themselves on a table after reading his article. I doubt that is something desired by the magazine's advertisers! I also doubt that you would like to get a lot of new clients referred from either of these articles. Both take the authors' perception of our profession and promote it to the world as a reality. I believe both seriously missed the boat.
What do you think?
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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