Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
June, 2002, Vol. 02, Issue 06
Just Tell Me What I Need to Know to Pass the Test
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
These are the words to make any instructor wince! I want my students to be inspired by what I teach. I'd like them to learn Asian/Chinese medicine because it's fascinating and it works. But practically speaking, like it or not, exams are necessary for evaluating theoretical material learned, setting standards and creating laws.There is also a certain amount of information you need to commit to memory before you are able to pass an exam. This article is designed to help you learn the Asian Bodywork Therapy (ABT) theory portion of the National Certification Exam (NCE) so you can continue to do whatever it is that you love the most. The NCBTMB states that the NCE covers some basics of Traditional Chinese Medicine, and although this outline is as simple as you can get, I can't guarantee that it covers all of the questions asked.
I have to tell you truthfully though, that if this subject matter doesn't thrill you and/or you have had little or no training in ABT, don't worry. According to Cliff Korn, a past chairman of the NCBTMB, there is only a small percentage of the content outline pertaining to traditional Chinese medicine on the exam, and you can probably miss every single ABT question and still pass. Call the NCBTMB if you don't believe me! Spend your time studying the information that you learned and know it well, rather than trying to cram a lot of material into your head that you may find irrelevant to your practice.
Don't get me wrong, I am a big supporter of the NCE. If you graduate with a degree in massage, take the NCE whether you think you need it or not. You will be glad that you did, particularly if you ever decide to move to a state that requires it for licensure.
If you practice any form of ABT, such as shiatsu, acupressure or tuina, I recommend you take the more appropriate ABT exam offered by the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM). The NCCAOM has been the benchmark in Asian medicine for almost 20 years; their acupuncture certification is already being used in 42 states for licensure.
The benefits for doing so are numerous. Diplomate ABT (NCCAOM) is the highest certification available in the field of ABT, clearly distinguishing the education and standards as separate from massage. If you practice any form of ABT, I believe that this is the single most important action you can take to support your personal growth, your profession and the field of ABT as a whole.
So if you are determined to forge ahead and learn "just what you need to pass the exam," here are my suggestions, followed by a five-month game plan to learn some basics.
Admit That You May Be Afraid
Many people suffer from exam anxiety. Most of the time it's not rational. I don't remember ever failing an exam in my life, but I still suffer from exam fear.
If you feel the same way, get someone to work on your Kidney meridian to help you calm your fears. The Kidneys in Chinese medicine relate to the Water element, which relates to fear.
Lie face down. Ask your partner to hold the Kidney shu points bilaterally. (Bl 23, located 1.5 cun/anatomical Chinese inches from the space below L 2.) With their free hand, have them thumb-press up from your sole along the medial posterior aspect of your leg slowly. Ask them to finish by rubbing the lower back vigorously, then gently holding the area beside the lumbar vertebrae bilaterally with their palms.
Form a Study Group
All of my students who form study groups do well on their exams. Start five months ahead of time if you need to cover a lot of material that you haven't already learned thoroughly in your course of study.
Commit to meeting one time a week and stick to it. Divide the list of topics to cover evenly over the time you have left before the exam. (See below for a suggested basic outline.)
Rotate among the people in the group presenting a topic each week. For example, one person on the list presents the basic yin/yang theory with relative associations the first time you meet. Use handouts, drawings and any other materials you can think of to make it interesting and fun. Laugh as much as possible as that helps to open your Heart/Mind and you will remember things longer. If you like the people you are studying with, it also has a similar good effect on your memory, as this all relates to the Fire element.
Start each meeting by quizzing each other on material that you went over last time. When you ask a question that draws a blank, give someone time to pull it out of his or her memory reserves. If they still can't get it, when you finally tell them the answer, they will tend to remember it longer.
Here is a 20-week game plan for covering basic ABT theory:
The night before and day of the exam, get plenty of rest and relax. My clients swear that they do better on exams if they have a shiatsu session the night before. There are points and meridians that can be worked on specifically for clear thinking and grounding, allowing you to access the information that you studied so hard.
Eat a warm, nutritious breakfast.
When you sit down to take the exam, even before you look at anything, make charts of all of the elements, meridians and times. You then have something to refer to if you blank out during the exam from overload.
Skip over questions you don't know and go back to them later. You may find that another question will spark your memory and you will get that question. When you finish the exam, go over it again for careless errors.
If you follow these steps and prepare methodically, you have nothing to worry about come exam time. But remember, if you pass the NCE, it's a national certification in massage and bodywork, not specific to Asian Bodywork Therapy such as shiatsu or acupressure. Advertise your credentials proudly, accurately and ethically!
Author's note: For a more detailed study guide, see the chapter by Barbra Esher and John Johnston in the new edition of Tappan's Healing Massage Techniques, due out at the end of this year.
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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