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Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
June, 2002, Vol. 02, Issue 06
San Francisco Hosts Touch Therapy Exposition
By Editorial Staff
The second Anatriptic Arts Expo was held at the Fort Mason Center in San Francisco, May 3-5, 2002. The expo was hosted by Massage Magazine, the only independent massage therapy and bodywork publication other than Massage Today.
The word anatriptic is the adjective form of the ancient Greek word anatripsis, which literally translated, means "to rub up." The word's origins date from the time of Hippocrates.The expo staff defined Anatriptic Arts Expo as "an exposition of touch therapy arts." Robert Calvert, producer of the Anatriptic Arts Expo, supported by Massage Magazine and its allied organizations, the SpaMassage Alliance and the World of Massage Museum (WOMM), designed the expo as a gathering of the profession's top educators, the industry's leading suppliers of goods, and touch therapy practitioners and consumers.
The event's presenters included: John Barnes, PT - Myofascial Release; Solveig Berggren - Massage for Peace in Schools; Erik Dalton, PhD - Myoskeletal Alignment Techniques; the Esalen Massage Team - Esalen Massage; Peggy Farlow, MspEd - Touch to TEACH; Barry Green, PhD - Body Mind Massage; Paul Herb - Contact Kinetic Art; Lolita Knight - Fijian Massage; Dolores Krieger, PhD - Therapeutic Touch; David Palmer - TouchPro Chair Massage; Elaine Stillerman - MotherMassage®; and Shizuko Yamamoto and Patrick McCarty - Macrobiotic/Barefoot Shiatsu. For attending practitioners, it was also more than worth the eight-dollar price of admission to see the collection of massage objects and materials displayed by the World of Massage Museum (WOMM). The early examples of massage tables and electric devices were a delight to view.
Within an hour of the official opening of the 2002 expo, Robert Calvert told Massage Today Editor Cliff Korn that he had promoted the 2002 expo much more than the 1992 expo, and was expecting a much greater turnout. As time passed, however, it became apparent that attendance was much less than desired. Interviews with exhibitors provided estimates of less than 1,000 attendees over the three-day expo. As the costs to exhibit at the Anatriptic Expo were reportedly much higher than other trade events, there was some expected grumbling, reminiscent of the failed High Tech/High Touch tour of the early 1990s. One exhibitor suggested that the focus of the event was unclear, and that potential visitors might not be sure if it was designed for the trade or for the public.
The first Anatriptic Arts Expo was held in the same location almost 10 years to the day prior to the 2002 expo. In 1992, expo presenters included: Aunty Margaret Machado - Hawaiian Lomilomi; John Upledger, DO - Craniosacral Therapy; John Thie, DC - Touch for Health; Joseph Heller - Hellerwork; Rick Gold, PhD - Thailand Massage; Paul St. John - Neuromuscular Therapy; David Palmer - On-site Massage; Zhenya Kurashova - Wine, Russian Sports Massage; Kay Rive - Aromatherapy and Reflexology; Greg Irwin - Finger Fitness; Cherie Sohnen-Moe - Business Mastery; and Toru Namikoshi - Shiatsu for Health. Expo 2002 producers indicated that the 1992 expo reported attendance of more than 12,000 visitors, representing more than a dozen countries and 65 exhibitors.
It was truly unfortunate that the turnout for this year's event was so low. Approximately 50 exhibitors from across the country invested resources and traveled to San Francisco for the event. The potential for success was high, but exhibitors were concerned about the effectiveness of the event promotion. Some went so far as to call local massage therapists to ask if they were going to attend, and found that many were unaware of this national event being held in their own backyard!
Though the expo may have been viewed as a missed opportunity for professionals, it did seem to have a positive effect on the public. Some were heard to say that they were delighted to find useful information on so many types of hands-on therapies in one place, "with no lines!" As Massage Magazine is one of the few entities in the profession with the clout, recognition and resources to organize an event such as the Anatriptic Arts Expo, one hopes that efforts will be redoubled to promote another event designed to educate the public about the various types of massage and bodywork available.
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