Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
June, 2002, Vol. 02, Issue 06
San Francisco Hosts Touch Therapy Exposition
By Editorial Staff
The second Anatriptic Arts Expo was held at the Fort Mason Center in San Francisco, May 3-5, 2002. The expo was hosted by Massage Magazine, the only independent massage therapy and bodywork publication other than Massage Today.
The word anatriptic is the adjective form of the ancient Greek word anatripsis, which literally translated, means "to rub up." The word's origins date from the time of Hippocrates.The expo staff defined Anatriptic Arts Expo as "an exposition of touch therapy arts." Robert Calvert, producer of the Anatriptic Arts Expo, supported by Massage Magazine and its allied organizations, the SpaMassage Alliance and the World of Massage Museum (WOMM), designed the expo as a gathering of the profession's top educators, the industry's leading suppliers of goods, and touch therapy practitioners and consumers.
The event's presenters included: John Barnes, PT - Myofascial Release; Solveig Berggren - Massage for Peace in Schools; Erik Dalton, PhD - Myoskeletal Alignment Techniques; the Esalen Massage Team - Esalen Massage; Peggy Farlow, MspEd - Touch to TEACH; Barry Green, PhD - Body Mind Massage; Paul Herb - Contact Kinetic Art; Lolita Knight - Fijian Massage; Dolores Krieger, PhD - Therapeutic Touch; David Palmer - TouchPro Chair Massage; Elaine Stillerman - MotherMassage®; and Shizuko Yamamoto and Patrick McCarty - Macrobiotic/Barefoot Shiatsu. For attending practitioners, it was also more than worth the eight-dollar price of admission to see the collection of massage objects and materials displayed by the World of Massage Museum (WOMM). The early examples of massage tables and electric devices were a delight to view.
Within an hour of the official opening of the 2002 expo, Robert Calvert told Massage Today Editor Cliff Korn that he had promoted the 2002 expo much more than the 1992 expo, and was expecting a much greater turnout. As time passed, however, it became apparent that attendance was much less than desired. Interviews with exhibitors provided estimates of less than 1,000 attendees over the three-day expo. As the costs to exhibit at the Anatriptic Expo were reportedly much higher than other trade events, there was some expected grumbling, reminiscent of the failed High Tech/High Touch tour of the early 1990s. One exhibitor suggested that the focus of the event was unclear, and that potential visitors might not be sure if it was designed for the trade or for the public.
The first Anatriptic Arts Expo was held in the same location almost 10 years to the day prior to the 2002 expo. In 1992, expo presenters included: Aunty Margaret Machado - Hawaiian Lomilomi; John Upledger, DO - Craniosacral Therapy; John Thie, DC - Touch for Health; Joseph Heller - Hellerwork; Rick Gold, PhD - Thailand Massage; Paul St. John - Neuromuscular Therapy; David Palmer - On-site Massage; Zhenya Kurashova - Wine, Russian Sports Massage; Kay Rive - Aromatherapy and Reflexology; Greg Irwin - Finger Fitness; Cherie Sohnen-Moe - Business Mastery; and Toru Namikoshi - Shiatsu for Health. Expo 2002 producers indicated that the 1992 expo reported attendance of more than 12,000 visitors, representing more than a dozen countries and 65 exhibitors.
It was truly unfortunate that the turnout for this year's event was so low. Approximately 50 exhibitors from across the country invested resources and traveled to San Francisco for the event. The potential for success was high, but exhibitors were concerned about the effectiveness of the event promotion. Some went so far as to call local massage therapists to ask if they were going to attend, and found that many were unaware of this national event being held in their own backyard!
Though the expo may have been viewed as a missed opportunity for professionals, it did seem to have a positive effect on the public. Some were heard to say that they were delighted to find useful information on so many types of hands-on therapies in one place, "with no lines!" As Massage Magazine is one of the few entities in the profession with the clout, recognition and resources to organize an event such as the Anatriptic Arts Expo, one hopes that efforts will be redoubled to promote another event designed to educate the public about the various types of massage and bodywork available.
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