resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
June, 2002, Vol. 02, Issue 06
San Francisco Hosts Touch Therapy Exposition
By Editorial Staff
The second Anatriptic Arts Expo was held at the Fort Mason Center in San Francisco, May 3-5, 2002. The expo was hosted by Massage Magazine, the only independent massage therapy and bodywork publication other than Massage Today.
The word anatriptic is the adjective form of the ancient Greek word anatripsis, which literally translated, means "to rub up." The word's origins date from the time of Hippocrates.The expo staff defined Anatriptic Arts Expo as "an exposition of touch therapy arts." Robert Calvert, producer of the Anatriptic Arts Expo, supported by Massage Magazine and its allied organizations, the SpaMassage Alliance and the World of Massage Museum (WOMM), designed the expo as a gathering of the profession's top educators, the industry's leading suppliers of goods, and touch therapy practitioners and consumers.
The event's presenters included: John Barnes, PT - Myofascial Release; Solveig Berggren - Massage for Peace in Schools; Erik Dalton, PhD - Myoskeletal Alignment Techniques; the Esalen Massage Team - Esalen Massage; Peggy Farlow, MspEd - Touch to TEACH; Barry Green, PhD - Body Mind Massage; Paul Herb - Contact Kinetic Art; Lolita Knight - Fijian Massage; Dolores Krieger, PhD - Therapeutic Touch; David Palmer - TouchPro Chair Massage; Elaine Stillerman - MotherMassage®; and Shizuko Yamamoto and Patrick McCarty - Macrobiotic/Barefoot Shiatsu. For attending practitioners, it was also more than worth the eight-dollar price of admission to see the collection of massage objects and materials displayed by the World of Massage Museum (WOMM). The early examples of massage tables and electric devices were a delight to view.
Within an hour of the official opening of the 2002 expo, Robert Calvert told Massage Today Editor Cliff Korn that he had promoted the 2002 expo much more than the 1992 expo, and was expecting a much greater turnout. As time passed, however, it became apparent that attendance was much less than desired. Interviews with exhibitors provided estimates of less than 1,000 attendees over the three-day expo. As the costs to exhibit at the Anatriptic Expo were reportedly much higher than other trade events, there was some expected grumbling, reminiscent of the failed High Tech/High Touch tour of the early 1990s. One exhibitor suggested that the focus of the event was unclear, and that potential visitors might not be sure if it was designed for the trade or for the public.
The first Anatriptic Arts Expo was held in the same location almost 10 years to the day prior to the 2002 expo. In 1992, expo presenters included: Aunty Margaret Machado - Hawaiian Lomilomi; John Upledger, DO - Craniosacral Therapy; John Thie, DC - Touch for Health; Joseph Heller - Hellerwork; Rick Gold, PhD - Thailand Massage; Paul St. John - Neuromuscular Therapy; David Palmer - On-site Massage; Zhenya Kurashova - Wine, Russian Sports Massage; Kay Rive - Aromatherapy and Reflexology; Greg Irwin - Finger Fitness; Cherie Sohnen-Moe - Business Mastery; and Toru Namikoshi - Shiatsu for Health. Expo 2002 producers indicated that the 1992 expo reported attendance of more than 12,000 visitors, representing more than a dozen countries and 65 exhibitors.
It was truly unfortunate that the turnout for this year's event was so low. Approximately 50 exhibitors from across the country invested resources and traveled to San Francisco for the event. The potential for success was high, but exhibitors were concerned about the effectiveness of the event promotion. Some went so far as to call local massage therapists to ask if they were going to attend, and found that many were unaware of this national event being held in their own backyard!
Though the expo may have been viewed as a missed opportunity for professionals, it did seem to have a positive effect on the public. Some were heard to say that they were delighted to find useful information on so many types of hands-on therapies in one place, "with no lines!" As Massage Magazine is one of the few entities in the profession with the clout, recognition and resources to organize an event such as the Anatriptic Arts Expo, one hopes that efforts will be redoubled to promote another event designed to educate the public about the various types of massage and bodywork available.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.