Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
May, 2002, Vol. 02, Issue 05
The Fourth Element of the Great Spa Conversation: Touch
By Robin Zill, LMT
The 10 Elements of the Spa Experience are designed to teach the consumer and professional about the integrated nature of the spa experience. This is the fifth article in a 12-part series and focuses on the fourth of the 10 elements: Touch.
"We were just givin' love, mon..."
During the annual spa getaway and education month at the Swept Away Resort and Spa in Jamaica, I learned a great lesson.During a hands-on wrap session, we American massage therapists took a quick break in the adjoining room while the clients were resting. As we were talking and laughing, one of the therapists noticed that all the Jamaican therapists were still with their clients, sitting on the edge of the table, each with one hand gently touching the client. As we re-entered the classroom, one of the American therapists asked, "What were you doing?" The response: "We were just givin' love, mon."
Touch, the soul of universal language, speaks to each of us no matter our age, race, economic class or culture. That sense of soul is perhaps why touch and massage therapy remain among the most popular treatments in the burgeoning spa industry.
In the context of the 10 Elements of the Spa Experience, we define this fourth element as "connectivity and communication embraced through touch, massage and bodywork." With the incredible expansion in scope and skill of talented therapists and visionaries, touch services have penetrated the spa industry in many ways. Treatments now range from traditional touch specialties to hot rocks, watzu and water dance, to adjunctive medical, beauty and sports training sessions. Spa, like massage, has gone mainstream.
Dovetailing with the growth of the spa industry in corporate America, the touch professions have an opportunity to lead by example when it comes to integrating vocation and lifestyle. Massage therapists have set a standard for 21st century, next-level professionalism. What is that next level? It is when professional goals and job requirements balance and support, and enhance a lifestyle choice. As Steven Capellini, author of Massage Therapy Career Guide and contributing columnist for Massage Today, writes:
I believe the spa industry is the perfect home for pursuing such endeavors. But we are not without problems, and we can't do it alone.
It is no secret that any successful spa operation, no matter the type, is dependent on the skills and competencies of the technical staff. The lack of strong educational programs focusing on spa services has made recruiting and educating qualified personnel one of the biggest challenges facing the industry today. Many spas, especially larger destination, resort and day spas choose to actually train therapists themselves. But what does this mean for national or international standards? How do we provide access to improving the quantity and quality of therapists to meet the increasing demand of this sixteen billion dollar industry?
To address this need, the International Spa Assocation (ISPA) set an immediate goal in 2001 to begin the process of establishing core competencies for the spa industry, based on actual feedback of spa owners, spa directors, spa therapists and consumers. Through roundtable feedback from membership, in-depth discussion from our interdisciplinary committee, interviews with selected spas and therapists recommended for their excellence, and an ISPA membership survey, we were able to begin the process of defining what kind of skills are required to become a successful massage therapist in a spa environment. Although spa environments vary greatly from a large, busy resort spa, to a day spa, salon, club spa or medical spa, certain qualities define excellence. Consider the following foundations of this profile.
Here is a summary of the characteristics considered critical or important to being a successful therapist in the spa environment:
Interaction with Spa and Other Staff
One of the great qualities about the spa industry is its ability to embrace the concept of integration. Aside from the desire for most of us to achieve a greater sense of well being, there is a sincere effort at this point in the spa industry's development to embrace this concept from a business perspective as well. For massage therapists, this means that spa managers and owners usually make genuine efforts to provide an optimal environment for caring touch. After all, if the environment is not beautiful, easy or comfortable to work in, it is not conducive to creating that magic space and feeling that keeps clients coming back. Somehow these intangibles set the tone for the reputation of the spa. Scheduling, compensation, career incentives and many other issues have all become an active part of an enthusiastic spa dialogue between massage therapists and their co-workers. We all must rise to the challenge of creating a soulful workplace.
For me, the spa industry has opened the door to the magic of water, the pleasure of scent and sound, a deeper comfort from touch, and the fineries of taste and the concept of ousia (oo-see-ahh). Ousia is a philosophical system that has helped me understand and integrate the living patterns of nature into my environment and work. The concept of ousia, along with the 10 Elements, helps me explore the multi-dimensional nature of the wellness journey through the senses. There is a word I am exploring that I think you would like, called synethesia. It refers to when all your senses blend together to create one feeling and sense of awe for something greater than yourself. This is what inspires me to connect the foundation I have gathered from massage and bodywork to the multi-faceted nature of the spa experience. I hope you will join me.
Remember, spa is a people's movement. Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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