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Massage Today
May, 2002, Vol. 02, Issue 05

Spa Trends, Continued...

Day Spa Association Releases Report

By Editorial Staff

In the April issue, we summarized the results of the International Spa Association's (ISPA) User Studies. The studies revealed several notable trends with regard to consumer usage and perceptions of spa services.

The Day Spa Association commissioned Beta Research to conduct a similar survey on spa trends late in 2001, with the results recently released to the public.

The study involved a random sampling of 5,000 households with an income of $25,000 or more, with data drawn from 1,163 respondents. Among the study's findings:

  • Nearly 13% of adults surveyed reported visiting a spa in the past three years. The average spa-goer was 45 years old, married and with children.
  • Although more women reported visiting a day spa than men, men who visited spas did so more frequently than women.
  • Gift certificates were a major reason for a primary visit to a spa.
  • The most popular spa services utilized were massage therapy; facial treatments; pedicures; manicures; and hydro treatments.

The report provides a wealth of other data, including detailed information on consumer spending trends, such as average annual spending on spa services (based on treatments received and retail sales), average transaction size by treatment and product sales, and average dollars spent per visit.

For more information on the complete content of the Day Spa Association Business Report 2002, contact the DSA at (201) 865-2065 or on line at


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