resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
May, 2002, Vol. 02, Issue 05
We Get Letters & E-Mail
By Editorial Staff
Gift Certificates, Discounts and Incentives
A question from Becky to DearLyndaLMT prompted me to write this letter. (Editor's note: See Lynda Solien-Wolfe's column in the October 2001 issue of Massage Today.) I too have a three-month expiration date on my gift certificates, with holiday and multiple-session exceptions.Initially I allowed a full year, then reduced it to six months before finally deciding that three months was in my and my clients' best interest. It became apparent that if I allowed a year for the gift certificates to expire, the recipients would wait almost the entire year's time before redeeming it. Only those who prioritize massage and their health redeem their gift within the first few months.
If people "don't have the time," massage isn't really that important to them. Of course, there are always exceptions to all of this. If a new client comes in within three months of receiving a gift certificate, I may see that client nine more times before the year ends, which benefits both of us. If that same client takes a full year to redeem the gift certificate, we both lose. I find the public to be quite uninformed about massage therapy and bodywork. Most people do not understand what a massage encompasses until they receive one. Once they experience a massage, they wish they hadn't waited so long.
Another issue bothering me involves the frequent recommendations for massage therapists to give their time and work away. The work I do is medically grounded. I feel I'm an integral member of the medical profession. MDs, DCs, DDSs, etc., don't give discounts or incentives to their patients, nor are they expected to do so. Giving discounts insults the quality of work I do, the time and money I put into improving my skills and increasing my knowledge, and the emotional and physical energy I expend. I give all of myself when I work, and I need to be compensated for it. Financial compensation is one of the many reasons I do this work, and most people don't value what they don't pay for.
Leave discounts and incentives for the spa and beautician world, which generally provides luxury services. The massage practitioners working there receive wages and usually can expect to receive tips. A distinction between luxury massage and medical/rehabilitation massage needs to be addressed when speaking of incentives. It's appropriate for one, but not for the other.
I'd like to add that many of my clients bestow gifts on me during the holidays, and I sometimes receive notes or gifts of thanks and appreciation for what I've been able to do for them. My clients are important to me, and I care for and appreciate every one of them.
After reading your great January 2002 issue, I decided to comment on two articles in particular. First, I always enjoy the motivation that Perry Isenberg's column provides, and I agree with him 100% that we can't stay with the status quo. Yes, our profession has made leaps and bounds in a short time, but we must remain ever vigilant and informed, or the allopathic world of doctors and their ilk will come down hard on us.
This leads me to the insightful article by my favorite writer, Ralph Stephens. In this particular issue, his article and Mr. Isenberg's seem to flow in sync. Mr. Stephens always keeps us on guard about the medical establishment and how it tries to define us as massage therapists. He provides a great service to all health care professionals, by reading the fine print of government agendas to illustrate the dangers of their beaurocratic ways.
Harry Waranch, LMT
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