resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
May, 2002, Vol. 02, Issue 05
We Get Letters & E-Mail
By Editorial Staff
Gift Certificates, Discounts and Incentives
A question from Becky to DearLyndaLMT prompted me to write this letter. (Editor's note: See Lynda Solien-Wolfe's column in the October 2001 issue of Massage Today.) I too have a three-month expiration date on my gift certificates, with holiday and multiple-session exceptions.Initially I allowed a full year, then reduced it to six months before finally deciding that three months was in my and my clients' best interest. It became apparent that if I allowed a year for the gift certificates to expire, the recipients would wait almost the entire year's time before redeeming it. Only those who prioritize massage and their health redeem their gift within the first few months.
If people "don't have the time," massage isn't really that important to them. Of course, there are always exceptions to all of this. If a new client comes in within three months of receiving a gift certificate, I may see that client nine more times before the year ends, which benefits both of us. If that same client takes a full year to redeem the gift certificate, we both lose. I find the public to be quite uninformed about massage therapy and bodywork. Most people do not understand what a massage encompasses until they receive one. Once they experience a massage, they wish they hadn't waited so long.
Another issue bothering me involves the frequent recommendations for massage therapists to give their time and work away. The work I do is medically grounded. I feel I'm an integral member of the medical profession. MDs, DCs, DDSs, etc., don't give discounts or incentives to their patients, nor are they expected to do so. Giving discounts insults the quality of work I do, the time and money I put into improving my skills and increasing my knowledge, and the emotional and physical energy I expend. I give all of myself when I work, and I need to be compensated for it. Financial compensation is one of the many reasons I do this work, and most people don't value what they don't pay for.
Leave discounts and incentives for the spa and beautician world, which generally provides luxury services. The massage practitioners working there receive wages and usually can expect to receive tips. A distinction between luxury massage and medical/rehabilitation massage needs to be addressed when speaking of incentives. It's appropriate for one, but not for the other.
I'd like to add that many of my clients bestow gifts on me during the holidays, and I sometimes receive notes or gifts of thanks and appreciation for what I've been able to do for them. My clients are important to me, and I care for and appreciate every one of them.
After reading your great January 2002 issue, I decided to comment on two articles in particular. First, I always enjoy the motivation that Perry Isenberg's column provides, and I agree with him 100% that we can't stay with the status quo. Yes, our profession has made leaps and bounds in a short time, but we must remain ever vigilant and informed, or the allopathic world of doctors and their ilk will come down hard on us.
This leads me to the insightful article by my favorite writer, Ralph Stephens. In this particular issue, his article and Mr. Isenberg's seem to flow in sync. Mr. Stephens always keeps us on guard about the medical establishment and how it tries to define us as massage therapists. He provides a great service to all health care professionals, by reading the fine print of government agendas to illustrate the dangers of their beaurocratic ways.
Harry Waranch, LMT
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.