resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
News in Brief
ACA Adopts New Governance Model; ACA 2017 Awards; CCA Helps Calif. DCs "Share the Love"; $1 Million to Help Advance the Profession; D'Youville Raises the Bar on Anatomy Education; ErRatum.
Is the New Medicare Reporting Exemption Right for You?
What you've heard is not a rumor – there will be exemptions for providers of Medicare patients, with no penalties assessed for offices that do not do Quality Payment Program (EHR, PQRS, MACRA and MIPS) reporting.
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
Bill With Confidence: Learn What to Collect
Q: I am trying to understand what I may collect from my patient when there is insurance. Do I have to accept the amount allowed by the plan or may I collect up to my billed amount? Please note, I am not a member of any insurance plan.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
May, 2002, Vol. 02, Issue 05
We Get Letters & E-Mail
By Editorial Staff
Gift Certificates, Discounts and Incentives
A question from Becky to DearLyndaLMT prompted me to write this letter. (Editor's note: See Lynda Solien-Wolfe's column in the October 2001 issue of Massage Today.) I too have a three-month expiration date on my gift certificates, with holiday and multiple-session exceptions.Initially I allowed a full year, then reduced it to six months before finally deciding that three months was in my and my clients' best interest. It became apparent that if I allowed a year for the gift certificates to expire, the recipients would wait almost the entire year's time before redeeming it. Only those who prioritize massage and their health redeem their gift within the first few months.
If people "don't have the time," massage isn't really that important to them. Of course, there are always exceptions to all of this. If a new client comes in within three months of receiving a gift certificate, I may see that client nine more times before the year ends, which benefits both of us. If that same client takes a full year to redeem the gift certificate, we both lose. I find the public to be quite uninformed about massage therapy and bodywork. Most people do not understand what a massage encompasses until they receive one. Once they experience a massage, they wish they hadn't waited so long.
Another issue bothering me involves the frequent recommendations for massage therapists to give their time and work away. The work I do is medically grounded. I feel I'm an integral member of the medical profession. MDs, DCs, DDSs, etc., don't give discounts or incentives to their patients, nor are they expected to do so. Giving discounts insults the quality of work I do, the time and money I put into improving my skills and increasing my knowledge, and the emotional and physical energy I expend. I give all of myself when I work, and I need to be compensated for it. Financial compensation is one of the many reasons I do this work, and most people don't value what they don't pay for.
Leave discounts and incentives for the spa and beautician world, which generally provides luxury services. The massage practitioners working there receive wages and usually can expect to receive tips. A distinction between luxury massage and medical/rehabilitation massage needs to be addressed when speaking of incentives. It's appropriate for one, but not for the other.
I'd like to add that many of my clients bestow gifts on me during the holidays, and I sometimes receive notes or gifts of thanks and appreciation for what I've been able to do for them. My clients are important to me, and I care for and appreciate every one of them.
After reading your great January 2002 issue, I decided to comment on two articles in particular. First, I always enjoy the motivation that Perry Isenberg's column provides, and I agree with him 100% that we can't stay with the status quo. Yes, our profession has made leaps and bounds in a short time, but we must remain ever vigilant and informed, or the allopathic world of doctors and their ilk will come down hard on us.
This leads me to the insightful article by my favorite writer, Ralph Stephens. In this particular issue, his article and Mr. Isenberg's seem to flow in sync. Mr. Stephens always keeps us on guard about the medical establishment and how it tries to define us as massage therapists. He provides a great service to all health care professionals, by reading the fine print of government agendas to illustrate the dangers of their beaurocratic ways.
Harry Waranch, LMT
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