resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
May, 2002, Vol. 02, Issue 05
We Get Letters & E-Mail
By Editorial Staff
Gift Certificates, Discounts and Incentives
A question from Becky to DearLyndaLMT prompted me to write this letter. (Editor's note: See Lynda Solien-Wolfe's column in the October 2001 issue of Massage Today.) I too have a three-month expiration date on my gift certificates, with holiday and multiple-session exceptions.Initially I allowed a full year, then reduced it to six months before finally deciding that three months was in my and my clients' best interest. It became apparent that if I allowed a year for the gift certificates to expire, the recipients would wait almost the entire year's time before redeeming it. Only those who prioritize massage and their health redeem their gift within the first few months.
If people "don't have the time," massage isn't really that important to them. Of course, there are always exceptions to all of this. If a new client comes in within three months of receiving a gift certificate, I may see that client nine more times before the year ends, which benefits both of us. If that same client takes a full year to redeem the gift certificate, we both lose. I find the public to be quite uninformed about massage therapy and bodywork. Most people do not understand what a massage encompasses until they receive one. Once they experience a massage, they wish they hadn't waited so long.
Another issue bothering me involves the frequent recommendations for massage therapists to give their time and work away. The work I do is medically grounded. I feel I'm an integral member of the medical profession. MDs, DCs, DDSs, etc., don't give discounts or incentives to their patients, nor are they expected to do so. Giving discounts insults the quality of work I do, the time and money I put into improving my skills and increasing my knowledge, and the emotional and physical energy I expend. I give all of myself when I work, and I need to be compensated for it. Financial compensation is one of the many reasons I do this work, and most people don't value what they don't pay for.
Leave discounts and incentives for the spa and beautician world, which generally provides luxury services. The massage practitioners working there receive wages and usually can expect to receive tips. A distinction between luxury massage and medical/rehabilitation massage needs to be addressed when speaking of incentives. It's appropriate for one, but not for the other.
I'd like to add that many of my clients bestow gifts on me during the holidays, and I sometimes receive notes or gifts of thanks and appreciation for what I've been able to do for them. My clients are important to me, and I care for and appreciate every one of them.
After reading your great January 2002 issue, I decided to comment on two articles in particular. First, I always enjoy the motivation that Perry Isenberg's column provides, and I agree with him 100% that we can't stay with the status quo. Yes, our profession has made leaps and bounds in a short time, but we must remain ever vigilant and informed, or the allopathic world of doctors and their ilk will come down hard on us.
This leads me to the insightful article by my favorite writer, Ralph Stephens. In this particular issue, his article and Mr. Isenberg's seem to flow in sync. Mr. Stephens always keeps us on guard about the medical establishment and how it tries to define us as massage therapists. He provides a great service to all health care professionals, by reading the fine print of government agendas to illustrate the dangers of their beaurocratic ways.
Harry Waranch, LMT
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