resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
May, 2002, Vol. 02, Issue 05
We Get Letters & E-Mail
By Editorial Staff
Gift Certificates, Discounts and Incentives
A question from Becky to DearLyndaLMT prompted me to write this letter. (Editor's note: See Lynda Solien-Wolfe's column in the October 2001 issue of Massage Today.) I too have a three-month expiration date on my gift certificates, with holiday and multiple-session exceptions.Initially I allowed a full year, then reduced it to six months before finally deciding that three months was in my and my clients' best interest. It became apparent that if I allowed a year for the gift certificates to expire, the recipients would wait almost the entire year's time before redeeming it. Only those who prioritize massage and their health redeem their gift within the first few months.
If people "don't have the time," massage isn't really that important to them. Of course, there are always exceptions to all of this. If a new client comes in within three months of receiving a gift certificate, I may see that client nine more times before the year ends, which benefits both of us. If that same client takes a full year to redeem the gift certificate, we both lose. I find the public to be quite uninformed about massage therapy and bodywork. Most people do not understand what a massage encompasses until they receive one. Once they experience a massage, they wish they hadn't waited so long.
Another issue bothering me involves the frequent recommendations for massage therapists to give their time and work away. The work I do is medically grounded. I feel I'm an integral member of the medical profession. MDs, DCs, DDSs, etc., don't give discounts or incentives to their patients, nor are they expected to do so. Giving discounts insults the quality of work I do, the time and money I put into improving my skills and increasing my knowledge, and the emotional and physical energy I expend. I give all of myself when I work, and I need to be compensated for it. Financial compensation is one of the many reasons I do this work, and most people don't value what they don't pay for.
Leave discounts and incentives for the spa and beautician world, which generally provides luxury services. The massage practitioners working there receive wages and usually can expect to receive tips. A distinction between luxury massage and medical/rehabilitation massage needs to be addressed when speaking of incentives. It's appropriate for one, but not for the other.
I'd like to add that many of my clients bestow gifts on me during the holidays, and I sometimes receive notes or gifts of thanks and appreciation for what I've been able to do for them. My clients are important to me, and I care for and appreciate every one of them.
After reading your great January 2002 issue, I decided to comment on two articles in particular. First, I always enjoy the motivation that Perry Isenberg's column provides, and I agree with him 100% that we can't stay with the status quo. Yes, our profession has made leaps and bounds in a short time, but we must remain ever vigilant and informed, or the allopathic world of doctors and their ilk will come down hard on us.
This leads me to the insightful article by my favorite writer, Ralph Stephens. In this particular issue, his article and Mr. Isenberg's seem to flow in sync. Mr. Stephens always keeps us on guard about the medical establishment and how it tries to define us as massage therapists. He provides a great service to all health care professionals, by reading the fine print of government agendas to illustrate the dangers of their beaurocratic ways.
Harry Waranch, LMT
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.