Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
May, 2002, Vol. 02, Issue 05
By Cliff Korn, BS, LMT, NCTMB
I just enjoyed a most wonderful Easter weekend. While the religious significance of the holiday certainly does not escape me, this holiday, like most others to me, highlights the opportunity for overworked and overstressed family to gather together.Sitting in my living room were four generations of family. I have two new grandchildren - a 4½-month-old grandson and a 1½-month-old granddaughter. I think my grandchildren spent all but 15 minutes in someone's arms the entire day. Great grandparents, grandparents, parents, aunts and uncles all clamored for the opportunity to hold, cuddle and love those children. The quantity and quality of touch they received on that holiday was delightful to behold - enough so that it caused me to dust off two books in my office library that hadn't seen the light of day in several years.
Please Touch, A Guided Tour of the Human Potential Movement1 by Jane Howard was published in 1970. It is roughly the story of a year of her life spent researching the problem-solving aims of the human potential movement as it applies to our wasting energies building elaborate facades to deceive ourselves and each other, and knowing what we really feel. Ms. Howard indicates that as a result of that wasted energy, we suffer, and so do our social institutions. Her journey finds that schools, churches, marriages, families, governments, police forces, and businesses all could be far more forthright, and consequently far more effective than they are. Certainly the human potential movement had as a major tenet the use of different means toward a common end: changing society by getting people into touch with themselves, and with each other. Massage in America today has strong roots in the human potential movement.
Touching, The Human Significance of the Skin2 by Ashley Montagu has long been the treatise of record on the importance of touch. Dr. Montagu, an anthropologist with a lifelong interest in bridging the gap between the social and biological sciences published Touching in 1971. Before his death, he watched many printing editions and production runs of the book. For those of you who haven't read the book (I think it should be required reading in every massage and bodywork school in the world!), it is an examination of the importance of tactile interaction - touching - on all aspects of human development. The book devotes special attention to the relation of the skin and touching to mental and physical health; the discovery of the immunological functions of the skin; the importance of touching; studies on touch deprivation; the relation between touching and imaging; and the uses of touching in psychotherapeutic situations. Find a copy of this book and add it to your library - you won't be sorry.
Reflecting on these books after observing the touch my grandchildren enjoyed got me feeling pretty lucky about the quality of my own touch experiences. My grown sons are always glad to give their Dad a big hug when we meet, as I was always pleased to hug my Dad before he died. Hugs with my Mother are all the more special now. At home with my wife, I wake up to snuggles and hugs even while the snooze alarm does its thing. I work in an office where we all greet or say goodbye to one another with hugs. I try to be on a massage table at least weekly to get more structured care, nurturing, body rearrangement, comfort and touch.
I guess I find this important because I can't, for the life of me, even begin to understand how anyone with healthy touch in their life could conduct themselves as those who make the news programming today. Is it humanly possible to finish giving or getting a massage and then go blow up yourself and as many people as possible in a public setting? Can suicide bombers be even close to having loving touch in their shortened lives? Dr. Montagu draws ties to touch deprivation and violence in children - isn't it likely that this manifests itself even more greatly in adults? I'm not a social scientist, but I'm not devoid of logic altogether.
As massage therapists and bodyworkers, we likely have an impact on the world that even we cannot fathom. We introduce many who have never had positive touch to the beneficial aspects of touch and acceptance. We probably help ourselves by touching as much as we help our patients and clients by having them receive touch. I cannot help but think that the positive touch my grandchildren receive will be a big factor in their development as healthy, happy, well-adjusted individuals. I cannot help but wish that the world had more positive touch as a factor in its development.
I look forward to going to work every morning - I'm so very pleased that I chose massage therapy as my profession. I'm pleased that you did too!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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