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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
May, 2002, Vol. 02, Issue 05
By Cliff Korn, BS, LMT, NCTMB
I just enjoyed a most wonderful Easter weekend. While the religious significance of the holiday certainly does not escape me, this holiday, like most others to me, highlights the opportunity for overworked and overstressed family to gather together.Sitting in my living room were four generations of family. I have two new grandchildren - a 4½-month-old grandson and a 1½-month-old granddaughter. I think my grandchildren spent all but 15 minutes in someone's arms the entire day. Great grandparents, grandparents, parents, aunts and uncles all clamored for the opportunity to hold, cuddle and love those children. The quantity and quality of touch they received on that holiday was delightful to behold - enough so that it caused me to dust off two books in my office library that hadn't seen the light of day in several years.
Please Touch, A Guided Tour of the Human Potential Movement1 by Jane Howard was published in 1970. It is roughly the story of a year of her life spent researching the problem-solving aims of the human potential movement as it applies to our wasting energies building elaborate facades to deceive ourselves and each other, and knowing what we really feel. Ms. Howard indicates that as a result of that wasted energy, we suffer, and so do our social institutions. Her journey finds that schools, churches, marriages, families, governments, police forces, and businesses all could be far more forthright, and consequently far more effective than they are. Certainly the human potential movement had as a major tenet the use of different means toward a common end: changing society by getting people into touch with themselves, and with each other. Massage in America today has strong roots in the human potential movement.
Touching, The Human Significance of the Skin2 by Ashley Montagu has long been the treatise of record on the importance of touch. Dr. Montagu, an anthropologist with a lifelong interest in bridging the gap between the social and biological sciences published Touching in 1971. Before his death, he watched many printing editions and production runs of the book. For those of you who haven't read the book (I think it should be required reading in every massage and bodywork school in the world!), it is an examination of the importance of tactile interaction - touching - on all aspects of human development. The book devotes special attention to the relation of the skin and touching to mental and physical health; the discovery of the immunological functions of the skin; the importance of touching; studies on touch deprivation; the relation between touching and imaging; and the uses of touching in psychotherapeutic situations. Find a copy of this book and add it to your library - you won't be sorry.
Reflecting on these books after observing the touch my grandchildren enjoyed got me feeling pretty lucky about the quality of my own touch experiences. My grown sons are always glad to give their Dad a big hug when we meet, as I was always pleased to hug my Dad before he died. Hugs with my Mother are all the more special now. At home with my wife, I wake up to snuggles and hugs even while the snooze alarm does its thing. I work in an office where we all greet or say goodbye to one another with hugs. I try to be on a massage table at least weekly to get more structured care, nurturing, body rearrangement, comfort and touch.
I guess I find this important because I can't, for the life of me, even begin to understand how anyone with healthy touch in their life could conduct themselves as those who make the news programming today. Is it humanly possible to finish giving or getting a massage and then go blow up yourself and as many people as possible in a public setting? Can suicide bombers be even close to having loving touch in their shortened lives? Dr. Montagu draws ties to touch deprivation and violence in children - isn't it likely that this manifests itself even more greatly in adults? I'm not a social scientist, but I'm not devoid of logic altogether.
As massage therapists and bodyworkers, we likely have an impact on the world that even we cannot fathom. We introduce many who have never had positive touch to the beneficial aspects of touch and acceptance. We probably help ourselves by touching as much as we help our patients and clients by having them receive touch. I cannot help but think that the positive touch my grandchildren receive will be a big factor in their development as healthy, happy, well-adjusted individuals. I cannot help but wish that the world had more positive touch as a factor in its development.
I look forward to going to work every morning - I'm so very pleased that I chose massage therapy as my profession. I'm pleased that you did too!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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