Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
May, 2002, Vol. 02, Issue 05
Tilling the Soil
By Keith Eric Grant, PhD, NCTMB
I've been enjoying the coming of the central California spring: alternating days that push temperatures into the 70s and beyond with days characterized by rain squalls dropping ice water. The daffodils started blooming early with their displays of gold and white, and trees have put forth their yearly show of pink and white blossoms. The hills, which turn golden brown in summer, are now verdant green and in places interlaced with yellow mustard. As I run with friends at noon, golden-orange poppies grace the fields and the redwing blackbirds remind us with song and swoop that we are merely visitors in a territory to which they have long ago laid claim.
These features of spring also bring me back to the days in which I was a dues-paying member of a garden club. There are lessons learned in the endeavors and rewards of gardening that long reside within the memories of our bodies and souls, forming a metaphorical guidebook for our endeavors in general. These lessons apply as well to the learning and practicing of the art and business of massage as to the tilling of the soil. A successful practice, like as garden, is not made by sitting in the shade and saying "Oh how lovely"; it requires planning and effort.
Among the first decisions in planning a garden are the choices of place and structure. What is the goal? There are plants that thrive in full sunlight and plants that require shade. There are aquatic plants that must have their feet wet, and others that will rot and die if overwatered. Choices of structure and place, once made, hold for a while, like the garden plot along a chain link fence a friend chose to support her raspberries. In choosing training and locations for massage practice, consider whether you are aiming towards relaxation and stress management, sports facilitation, or therapeutic intervention. Do you want to do orthopedic work on injuries, lend comfort to the bodily strains of pregnant women, or add touch to the lives of the aged? Do you want to run a one-person business, share a practice with others, or work within a larger organization such as a health club or spa?
Just as a gardener will consult books and landscaping experts in laying out a new back yard, tie yourself in to available resources in doing your practice plans and business goals. The Service Corps of Retired Executives (SCORE), for example, provides both e-mail counseling and offers local workshops through its chapters. I maintain a list of links to SCORE and other small business resources on the McKinnon Institute website.1
In gardening, once the site is chosen, the work of soil preparation begins. Around here, the soil is heavy clay. To grow anything other than deep-rooted weeds requires a lot of shovel work, breaking through the hard crust, turning over the soil, and mixing in lots of organic compost. It's said that "if you double your initial estimate for bags of mulch and add three you'll only end up two bags short." Similarly, creating an office space that will be of comfort to you and your clients requires some thought, work, and final adjustments. It will likely be more work than you anticipated. If you are opening your own office, there are choices to make of wall color and decor, floor surface, furniture, clothing, and massage equipment and supplies. You might find yourself doing some cleaning and painting. Even working in an existing context, some of the choices remain. Depending on your opportunities, you also may find yourself wanting to add some "just in time" learning to reinforce your knowledge and skills in a particular area.
Once the soil preparation is done, the tasks of planting and tending begin. In the practice of massage, there are tasks of networking, marketing, record keeping, and beginning to tend to the needs of clients. Here you start needing the full combination of massage skills, communication skills, and business savvy to grow your practice - a combination that Claude Whitmyer and Salli Rasberry lump together in the single coined word "tradeskill."2 They note 10 characteristic traits that they have identified in those who have the knack of making small businesses succeed: being persistent; facing the facts; minimizing risks; being a hands-on learner; being good with numbers; being organized; being able to read carefully; possessing self-starting energy; relying on cooperation; and being consistent in behavior. Over time, you'll begin to discover what efforts and clients are working for you, and begin to thin and weed the rest.
Finally, with the hard work done, there comes the time for harvesting, enjoying and sharing the fruits of you labor. There is a deep satisfaction in seeing what you have started from seed become substantial. There are also important opportunities to network with colleagues and to mentor those learning the way after you. I encourage you to take full advantage of these fruits of your "soil tilling".
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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