Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
May, 2002, Vol. 02, Issue 05
The Spirit of Massage
By Retta Flagg
Editor's note: Retta Flagg has 16 years' experience in the massage field and 25 years' experience in metaphysical studies. She maintains a private practice in Squirrel Hill, Pennsylvania, and offers continuing education courses in neuromuscular and muscle energy technique, palpation skills, and self-empowerment technique.
I was talking to a colleague one day, and he mentioned that he liked Thai massage best because it was the most spiritual technique he'd learned.I stood there and thought, "But they are all spiritual." For me, touch is a sacred act. My massage work is not just a job; it is part of my spiritual service in the world. I consider everything I do part of my spiritual service, but I have found that the act of giving a massage touches me and feeds me on so many levels.
How has massage touched me so deeply? First, I have come to recognize the depth and uniqueness of each person on my table. Every one of my clients is an extraordinary person. Have I been lucky in the kind of client that I attract? Perhaps, but it is more that I have come to appreciate each client's unique expression of their humanity and the challenges that that expression entails. Second, I am honored to be able to contribute to another person's well being in some small, and sometimes, large way. Third, "being with" another human being and learning to listen to and honor his or her experience has taught me how to "be with," listen to, and honor myself in my own journey.
Another aspect that I consider important in the spiritual realm of my massage work is holding a sacred, healing space in my working environment. Sacredness originates from within and grows from our connection to divine or higher energy. Holding that space for my office helps me to ground my connection in my everyday experience. It is my belief that by holding a sacred space, the quality of my massage work is enhanced by the energy of my connection.
There is a lot of research being done on the power of prayer and faith in a healing situation. Guess what? The power of prayer and faith is measurable in a research environment. Regardless of any validation by any authority other than my own heart, my spiritual connection sustains me in my work and daily life. Do I need research to validate the effect of my faith on my work? Not at all, but I think it is time that as a profession, we step out into the arena of research as a means to validate our spiritual experience in our work.
One of the main challenges in doing research on "spirituality" in relation to any field is in defining spirit. On the one hand, each person's spiritual journey is a unique and personal experience. On the other hand, many religious teachings limit a spiritual connection to one, and only one, valid means of expression. In defining spirit, the one group tends to feel threatened that its personal connection will be limited by another group's definition of its experience. The other group feels threatened that its one and only one means of expression will not be the definition of spirit. Personally, I not feel that spirit can be defined. It can, however, be described. Its effects can be measured. That description and measurement can be broad enough in scope to hold space for every person's belief system and experience. In the last 15 years, our profession has matured and moved into mainstream health care and health prevention. We have held out to the public the physiological benefits of massage, our comprehensive knowledge of anatomy and physiology, and our high ethical and educational standards. As my colleagues speak about the changes in the massage field, they always remark that it is the spiritual side of massage that keeps them vested in their work. However, they feel that if they talk about it, they will lose their credibility in mainstream health care. I think it is time that we honored the spiritual foundation of our work as a credible aspect of what we do as massage therapists.
The sacredness of touch needs to be addressed in the massage school environment alongside anatomy and physiology. Perhaps spirit cannot be defined, but it can be taught, and it can be taught in such a way that it does not violate the boundaries of one's religious beliefs. Teaching how to hold sacred space and honor a client's experience can be done without having to connect it to a specific dogma. As a profession, we need to clarify and describe our spiritual experience even as we had to clarify and describe what we palpate with our hands.
I recognize that the medical profession is much more comfortable with a distancing word like "holistic" to include spiritual connotations in their work. I ask you, "What makes it holistic?" Body, mind, and spirit. Spirit is the fifth element that acts as the glue of the universe. I think it's time that we name it and claim it for what it is. Touch the body, and touch the soul.
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