Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
May, 2002, Vol. 02, Issue 05
Rebirthing AOBTA: A Retrospective of Three Years as President
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
What do Shiatsu, Amma, Chi Nei Tsang, Nuad Bo'Rarn, Tuina, Acupressure, Jin Shin Do® and Anma Therapy all have in common? Yes, they have foreign-sounding names, but you won't find them on a menu: they are all forms of Asian Bodywork Therapy (ABT).They have evolved in different parts of the world but, like acupuncture and Chinese herbs, they have their roots in Chinese medicine.
Evidence indicates bodywork predates other branches of Chinese medicine. Our logo, painted and presented to AOBTA by Professor Jin-Huai Wang, means "bodywork" and dates back 4,000-6,000 years ago to China. It was found carved on bones in ancient prescriptions such as, "For stomach pain, press on a point 3 cun below the knee" (sound familiar?). Profesor Wang believes that Asian bodywork is the mother of Chinese medicine.
As members of the Chinese medicine community, we have more similarities than differences. We have the same theoretical framework. The NCCAOM offers national certification for Asian bodywork therapists, as well as for acupuncturists and Chinese herbologists. We have the same challenges, including educating the public on the benefits of our work and assuring our right to practice in each state.
In writing an article about the last three years as president of AOBTA, I figured I needed to make sure you knew who we are before I tell you what it is we have done!
AOBTA stands for the American Organization for Bodywork Therapies of Asia. It is a professional membership association which advocates public policy that protects and promotes Asian bodywork therapy and its practitioners, while honoring the diversity of the disciplines we embrace. AOBTA serves its community of members by:
This is the mission statement the Board of Directors and I created during our strategic planning meeting at the beginning of my term. To accomplish our goals, we started a "Stars" campaign that raised over $10,000, $5,000 of it from board members. We also slashed operating expenses of the organization, covering many of them out of our own pockets, so that we would be working securely in the black.
One of the first challenges we faced was that a significant number of people were offended by the word "Oriental" in our name, when we were known as the American Oriental Bodywork Therapy Association (AOBTA). I know that the OM community has wrestled with this issue for years and has kept using the word, but rather then potentially driving the problem deeper into our "body" by suppressing it, we used principles of Chinese medicine, brought it to the surface and allowed everyone to vent their opinions. When everyone felt that their opinions had been heard, we voted and that was it. We were able to keep our acronym and are still known as AOBTA.
Advocating Public Policy That Protects and Promotes Asian Bodywork Therapists
AOBTA has been proactive in the legislative arena by creating coalitions within the bodywork community. An issue in the past has been that Asian bodywork therapy was automatically subsumed under massage laws without consideration of our separate-but-equal training requirements and different national certification. This left many ABTs in the situation of having to go back to school to take a massage program when they already had as much as three years of training in their field. Already, 12 states have adopted the NCCAOM's ABT exam as an alternative to the national certification examination as we continue working to ensure equitable treatment and recognition of ABT in all states.
Honoring the Diversity of the Disciplines
We Embrace I believe this to be one of our greatest strengths, which has developed even further these past three years. AOBTA used to be thought of as exclusive in a clique-ish sense. We are still discerning in the fact that we adhere to our high standards, but we also welcome and honor all forms of ABT that follow our common curriculum requirements.
Initiating Appropriate Credentialing Criteria
Creating our own national exam has been a goal of the AOBTA since we were created 12 years ago. During the last three years, we have supported the NCCAOM in the first two administrations of the Asian bodywork therapy exam. Many of our members have passed the exam, receiving all of the benefits of national credentialing.
Defining Practice and Educational Standards
Education has made strides over the past three years with the development of our Council of Schools and Programs (COSP). We have seen the biggest growth spurt of COSP since the beginning of AOBTA. An added benefit to membership is that graduates of COSP schools automatically qualify to take the NCCAOM's ABT exam. We have adjusted the fee to encourage smaller schools to join and have also strengthened the communications structure. With the addition of an interim board position of COSP Director, we are hoping to grow and support COSP even more.
AOBTA has also expanded requirements for the student membership category to encourage more students to become involved with the organization, exposing them to the wonders of ABT and our standards of practice. A new category of membership, the Register Instructor (RI) level, has been created as well. Requested by our members, the purpose of this level is to create:
Providing Resources for Training, Networking, and Professional Development
As president of AOBTA, I have had the pleasure of being involved in and attending three top-notch conventions in which we have had some of the best presenters in the field. We have also held six regional seminars at regular intervals between conventions. Speakers have included Kiiko Matsumoto; Jeffrey Yuen; Alex Tiberi; Rick Gold; Pauline Sasaki; Bill Helm; Lonny Jarret; Pamela Ferguson; Jin-Huai Wang; Robbee Fian; Harriet Beinfield; and Efrem Korngold, as well as many other talented and engaging educators in our field.
As a networking tool and as an informative journal, our newsletter Pulse has continued to evolve in marvelous ways under the direct guidance of editor-in-chief Deborah Valentine Smith. Not only is it organized and even more readable, it arrives more regularly, more often and has increased in size by 50%.
Networking opportunities have increased with the development of more state chapters. AOBTA has broadened its networking into the worldwide arena of ABT and expanded its international relationships.
Promoting Public Education about the Benefits of Our Work, Our Principles and Standards
AOBTA has benefited from more media attention then ever. Natural Health, Andrew Weil's Self Healing and others have referred readers to AOBTA as the resource for information and practitioners of ABT. Two new beautiful brochures have been professionally designed; one outlining the benefits of membership, the other available as a promotional tool to inform potential clients about our work and who we are. We also have a new website (www.aobta.org), thanks to our extraordinary webmaster, Randall Sexton. It has a practitioner locator database as well as information about ABT and AOBTA. And if all that wasn't enough, we have also created a list of companies and organizations that give our members discounts. We even send members items such as pens and decals as promotional material.
I can't stress enough that the board of directors deserves the credit for AOBTA's "rebirthing" the last three years. We play and work well together, and I believe we have infused a fun, warm and caring atmosphere into the organization. Bear with me while I personally thank board members Debra Howard (who will be the next president by the time this is printed!); Yolanda Asher; Stuart Watts; Pauline Sasaki; Elene Page; Ruth Dalphin; Pamela Ferguson; Lynn Meffert; Rylen Feeney; Maria Spuller; Wayne Mylin; Phil Guzelf; and Toshiko Phipps. We couldn't have accomplished any of this without a huge amount of commitment and work from everyone on the AOBTA Board and the support from the staff, Angela Pflugfelder and Janet Dobbs.
I will be continuing on as director of education while Debra Howard continues to carry out AOBTA's mission! Most important though, I'd like to thank all AOBTA members for their support. We couldn't do anything without our members! They really are the ones that create the yin substances (membership dues and even extra donations) that support our yang activities. It's their involvement that makes AOBTA all that we are so we can continue to promote the field of Chinese medicine as a whole.
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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