Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
May, 2002, Vol. 02, Issue 05
Rebirthing AOBTA: A Retrospective of Three Years as President
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
What do Shiatsu, Amma, Chi Nei Tsang, Nuad Bo'Rarn, Tuina, Acupressure, Jin Shin Do® and Anma Therapy all have in common? Yes, they have foreign-sounding names, but you won't find them on a menu: they are all forms of Asian Bodywork Therapy (ABT).They have evolved in different parts of the world but, like acupuncture and Chinese herbs, they have their roots in Chinese medicine.
Evidence indicates bodywork predates other branches of Chinese medicine. Our logo, painted and presented to AOBTA by Professor Jin-Huai Wang, means "bodywork" and dates back 4,000-6,000 years ago to China. It was found carved on bones in ancient prescriptions such as, "For stomach pain, press on a point 3 cun below the knee" (sound familiar?). Profesor Wang believes that Asian bodywork is the mother of Chinese medicine.
As members of the Chinese medicine community, we have more similarities than differences. We have the same theoretical framework. The NCCAOM offers national certification for Asian bodywork therapists, as well as for acupuncturists and Chinese herbologists. We have the same challenges, including educating the public on the benefits of our work and assuring our right to practice in each state.
In writing an article about the last three years as president of AOBTA, I figured I needed to make sure you knew who we are before I tell you what it is we have done!
AOBTA stands for the American Organization for Bodywork Therapies of Asia. It is a professional membership association which advocates public policy that protects and promotes Asian bodywork therapy and its practitioners, while honoring the diversity of the disciplines we embrace. AOBTA serves its community of members by:
This is the mission statement the Board of Directors and I created during our strategic planning meeting at the beginning of my term. To accomplish our goals, we started a "Stars" campaign that raised over $10,000, $5,000 of it from board members. We also slashed operating expenses of the organization, covering many of them out of our own pockets, so that we would be working securely in the black.
One of the first challenges we faced was that a significant number of people were offended by the word "Oriental" in our name, when we were known as the American Oriental Bodywork Therapy Association (AOBTA). I know that the OM community has wrestled with this issue for years and has kept using the word, but rather then potentially driving the problem deeper into our "body" by suppressing it, we used principles of Chinese medicine, brought it to the surface and allowed everyone to vent their opinions. When everyone felt that their opinions had been heard, we voted and that was it. We were able to keep our acronym and are still known as AOBTA.
Advocating Public Policy That Protects and Promotes Asian Bodywork Therapists
AOBTA has been proactive in the legislative arena by creating coalitions within the bodywork community. An issue in the past has been that Asian bodywork therapy was automatically subsumed under massage laws without consideration of our separate-but-equal training requirements and different national certification. This left many ABTs in the situation of having to go back to school to take a massage program when they already had as much as three years of training in their field. Already, 12 states have adopted the NCCAOM's ABT exam as an alternative to the national certification examination as we continue working to ensure equitable treatment and recognition of ABT in all states.
Honoring the Diversity of the Disciplines
We Embrace I believe this to be one of our greatest strengths, which has developed even further these past three years. AOBTA used to be thought of as exclusive in a clique-ish sense. We are still discerning in the fact that we adhere to our high standards, but we also welcome and honor all forms of ABT that follow our common curriculum requirements.
Initiating Appropriate Credentialing Criteria
Creating our own national exam has been a goal of the AOBTA since we were created 12 years ago. During the last three years, we have supported the NCCAOM in the first two administrations of the Asian bodywork therapy exam. Many of our members have passed the exam, receiving all of the benefits of national credentialing.
Defining Practice and Educational Standards
Education has made strides over the past three years with the development of our Council of Schools and Programs (COSP). We have seen the biggest growth spurt of COSP since the beginning of AOBTA. An added benefit to membership is that graduates of COSP schools automatically qualify to take the NCCAOM's ABT exam. We have adjusted the fee to encourage smaller schools to join and have also strengthened the communications structure. With the addition of an interim board position of COSP Director, we are hoping to grow and support COSP even more.
AOBTA has also expanded requirements for the student membership category to encourage more students to become involved with the organization, exposing them to the wonders of ABT and our standards of practice. A new category of membership, the Register Instructor (RI) level, has been created as well. Requested by our members, the purpose of this level is to create:
Providing Resources for Training, Networking, and Professional Development
As president of AOBTA, I have had the pleasure of being involved in and attending three top-notch conventions in which we have had some of the best presenters in the field. We have also held six regional seminars at regular intervals between conventions. Speakers have included Kiiko Matsumoto; Jeffrey Yuen; Alex Tiberi; Rick Gold; Pauline Sasaki; Bill Helm; Lonny Jarret; Pamela Ferguson; Jin-Huai Wang; Robbee Fian; Harriet Beinfield; and Efrem Korngold, as well as many other talented and engaging educators in our field.
As a networking tool and as an informative journal, our newsletter Pulse has continued to evolve in marvelous ways under the direct guidance of editor-in-chief Deborah Valentine Smith. Not only is it organized and even more readable, it arrives more regularly, more often and has increased in size by 50%.
Networking opportunities have increased with the development of more state chapters. AOBTA has broadened its networking into the worldwide arena of ABT and expanded its international relationships.
Promoting Public Education about the Benefits of Our Work, Our Principles and Standards
AOBTA has benefited from more media attention then ever. Natural Health, Andrew Weil's Self Healing and others have referred readers to AOBTA as the resource for information and practitioners of ABT. Two new beautiful brochures have been professionally designed; one outlining the benefits of membership, the other available as a promotional tool to inform potential clients about our work and who we are. We also have a new website (www.aobta.org), thanks to our extraordinary webmaster, Randall Sexton. It has a practitioner locator database as well as information about ABT and AOBTA. And if all that wasn't enough, we have also created a list of companies and organizations that give our members discounts. We even send members items such as pens and decals as promotional material.
I can't stress enough that the board of directors deserves the credit for AOBTA's "rebirthing" the last three years. We play and work well together, and I believe we have infused a fun, warm and caring atmosphere into the organization. Bear with me while I personally thank board members Debra Howard (who will be the next president by the time this is printed!); Yolanda Asher; Stuart Watts; Pauline Sasaki; Elene Page; Ruth Dalphin; Pamela Ferguson; Lynn Meffert; Rylen Feeney; Maria Spuller; Wayne Mylin; Phil Guzelf; and Toshiko Phipps. We couldn't have accomplished any of this without a huge amount of commitment and work from everyone on the AOBTA Board and the support from the staff, Angela Pflugfelder and Janet Dobbs.
I will be continuing on as director of education while Debra Howard continues to carry out AOBTA's mission! Most important though, I'd like to thank all AOBTA members for their support. We couldn't do anything without our members! They really are the ones that create the yin substances (membership dues and even extra donations) that support our yang activities. It's their involvement that makes AOBTA all that we are so we can continue to promote the field of Chinese medicine as a whole.
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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