Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
April, 2002, Vol. 02, Issue 04
The Third Element of the Great Spa Conversation: Movement
By Robin Zill, LMT
ISPA (the International Spa Association) recognized the importance of exercise and fitness from the beginning: it was originally named the International Spa and Fitness Association.In fact, many of the harbinger consultants and creators of the spa industry have a strong fitness background. This third element is defined as vitality and energy through movement, exercise, stretching and fitness. It includes movement of all forms: aerobic and cardiovascular exercise; dance; yoga; walking meditation; and client movement within the spa space.
The health and fitness boom of the '90s dominated the lifestyles of many in the U.S. and abroad. The desire to live a happier and healthier life wove itself into the American dream. The rise in the popularity of aerobics and other relatively high-impact exercise programs mirrored this passion. Many destination spas adapted their philosophies in kind, changing from spas with an emphasis on weight management to lifestyle spas with a strong emphasis on fitness. It became obvious that the problem with overweight America was not just a matter of counting calories. The real culprit was stress. This became the motivating drive and market niche that would give the spa industry its explosive growth.
Deby Harper of Fitness Company, a pioneer in the fitness movement, articulates this concept well. She says it is not necessarily how much we eat or even exercise that allows us to keep our desired body weight. After all, why do some of us retain weight while others stay slim, regardless of our diet or exercise? According to Harper, our brain prescribes a powerful chemical called cortisol when stressed. In response to cortisol, the body takes action:
These responses to stress are rooted deep in our genes, according to Dr. Robert Eliot, co-founder of the Institute of Stress Medicine in Jackson Hole, Wyoming. Our bodies are designed to react to stress as a survival strategy. Our daily stress triggers are sometimes rooted in emotional and mental challenges - conflicts that can be abstract. Paying the bills, professional competition, relationship issues, and raising children all add to our stress. Although it may seem like a good idea to wrestle your boss down to the ground if you disagree with him/her, it is no longer socially acceptable. Exercise is a better outlet for this physical expression. Not only does it give us a release, it gives us the added benefits of increased endorphins, a natural mood elevator.
Many of us in the massage industry (at least the "older/wiser" generation) would not be considered fanatics about our weight and looks. But as we age, the desire to age gracefully with less pain becomes more and more appealing. We recognize the need to stay healthy, fit, and productive as well as be role models for our clients. A 2001 ISPA study by Cox Consulting points out that 88% of spa goers get a massage, and 56% participate in some type of fitness or sports activity.
From bungi jumping to wall climbing, water yoga, kickboxing, hiking and even tap dancing, spas are leading the way in bringing exercise and movement to their customers. Spas are on the cutting edge of new trends for exercise and movement. ISPA embraced this new trend by identifying a new type of spa membership: the club spa. A club spa is defined as a company that operates a facility whose primary purpose is fitness, but that offers a variety of professionally administered spa services on a day-use basis. This category is rising quickly: according to the ISPA Spa Industry Study (August 2000), there are 423 club spas in the United States. Together, club spas average 12.1 million visits per year, which places club spas between day spas and resort/hotel spas in ranking of total visitors.
The club spa has some unique characteristics. Like the day spa, clients come in on a regular basis and are community-based. Multi-use rooms that provide a variety of massage, spa body and facial services have proven to be very effective and profitable. With a built-in consumer base to draw from, spa services can be test marketed and catered directly to the needs of the membership. ISPA Executive Director Lynne McNees comments:
Usually, salon services are not a requirement, but can be found in the larger club spa. Just as the day spa industry boomed, I believe we can expect the same to happen for the club spa.
Our market is changing at a fast pace. New terminology and new concepts are needed to meet the needs of our market and new integrated health paradigm. Futurists now project that 50% of the population will be over the age of 50 by the year 2005. Debra Smith, from Smith Club and Spa Specialists, predicts that more than ever, fitness and new movement therapies that emphasize balance and integration will be woven into the spa experience. People do not want to risk injury; they want to build stability and strength. Consequently, the next wave of fitness activities will feature systems like Pilates, yoga and tai chi, which are considered core therapies. These programs emphasize the mind, body, spirit and emotional needs of the client.
The new PFS (Personal Fitness Assessment) is just such a tool. New behavioral research indicates that the most effective exercisers are those who understand themselves, both their strengths and weaknesses, so they can develop strategies to meet the demands of their fitness program. If you have a hard time getting motivated to exercise or determining what exercise program is right for you (or a client), you may want to try the new PFS personality assessment program. It is designed to give you insight into what motivates, frustrates, and helps you get the most out of a workout. Another professional consideration for today's massage therapist would be to consider becoming a yoga or Pilates instructor. It would be an excellent synthesis of two languages that help to re-educate and re-align the body though a mind-body-spirit connection -- helping make you that much more employable.
The last important quality about movement in the context of the third domain is the actual process of how a client moves from one space to another in your spa. The layout of the spa should be simple and easy to navigate. From reception, to locker room, to waiting areas, to the actual treatment room(s), gentle and easy client movement is critical to a good spa experience. It is all about flow. The third element dovetails here with environment, climate and touch. People get nervous and stressed if they do not know where to go. If possible, it is still best to escort a client to the next treatment.
Good signage, repeated directions, and clear instructions regarding how clients get on and off the table, especially on wet tables where the client is more vulnerable, are all essential to creating a great spa experience. From the minute they walk through the door, you are taking your clients on a journey. Make each step count and be memorable. Please feel free to contact me! Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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