Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
April, 2002, Vol. 02, Issue 04
The Third Element of the Great Spa Conversation: Movement
By Robin Zill, LMT
ISPA (the International Spa Association) recognized the importance of exercise and fitness from the beginning: it was originally named the International Spa and Fitness Association.In fact, many of the harbinger consultants and creators of the spa industry have a strong fitness background. This third element is defined as vitality and energy through movement, exercise, stretching and fitness. It includes movement of all forms: aerobic and cardiovascular exercise; dance; yoga; walking meditation; and client movement within the spa space.
The health and fitness boom of the '90s dominated the lifestyles of many in the U.S. and abroad. The desire to live a happier and healthier life wove itself into the American dream. The rise in the popularity of aerobics and other relatively high-impact exercise programs mirrored this passion. Many destination spas adapted their philosophies in kind, changing from spas with an emphasis on weight management to lifestyle spas with a strong emphasis on fitness. It became obvious that the problem with overweight America was not just a matter of counting calories. The real culprit was stress. This became the motivating drive and market niche that would give the spa industry its explosive growth.
Deby Harper of Fitness Company, a pioneer in the fitness movement, articulates this concept well. She says it is not necessarily how much we eat or even exercise that allows us to keep our desired body weight. After all, why do some of us retain weight while others stay slim, regardless of our diet or exercise? According to Harper, our brain prescribes a powerful chemical called cortisol when stressed. In response to cortisol, the body takes action:
These responses to stress are rooted deep in our genes, according to Dr. Robert Eliot, co-founder of the Institute of Stress Medicine in Jackson Hole, Wyoming. Our bodies are designed to react to stress as a survival strategy. Our daily stress triggers are sometimes rooted in emotional and mental challenges - conflicts that can be abstract. Paying the bills, professional competition, relationship issues, and raising children all add to our stress. Although it may seem like a good idea to wrestle your boss down to the ground if you disagree with him/her, it is no longer socially acceptable. Exercise is a better outlet for this physical expression. Not only does it give us a release, it gives us the added benefits of increased endorphins, a natural mood elevator.
Many of us in the massage industry (at least the "older/wiser" generation) would not be considered fanatics about our weight and looks. But as we age, the desire to age gracefully with less pain becomes more and more appealing. We recognize the need to stay healthy, fit, and productive as well as be role models for our clients. A 2001 ISPA study by Cox Consulting points out that 88% of spa goers get a massage, and 56% participate in some type of fitness or sports activity.
From bungi jumping to wall climbing, water yoga, kickboxing, hiking and even tap dancing, spas are leading the way in bringing exercise and movement to their customers. Spas are on the cutting edge of new trends for exercise and movement. ISPA embraced this new trend by identifying a new type of spa membership: the club spa. A club spa is defined as a company that operates a facility whose primary purpose is fitness, but that offers a variety of professionally administered spa services on a day-use basis. This category is rising quickly: according to the ISPA Spa Industry Study (August 2000), there are 423 club spas in the United States. Together, club spas average 12.1 million visits per year, which places club spas between day spas and resort/hotel spas in ranking of total visitors.
The club spa has some unique characteristics. Like the day spa, clients come in on a regular basis and are community-based. Multi-use rooms that provide a variety of massage, spa body and facial services have proven to be very effective and profitable. With a built-in consumer base to draw from, spa services can be test marketed and catered directly to the needs of the membership. ISPA Executive Director Lynne McNees comments:
Usually, salon services are not a requirement, but can be found in the larger club spa. Just as the day spa industry boomed, I believe we can expect the same to happen for the club spa.
Our market is changing at a fast pace. New terminology and new concepts are needed to meet the needs of our market and new integrated health paradigm. Futurists now project that 50% of the population will be over the age of 50 by the year 2005. Debra Smith, from Smith Club and Spa Specialists, predicts that more than ever, fitness and new movement therapies that emphasize balance and integration will be woven into the spa experience. People do not want to risk injury; they want to build stability and strength. Consequently, the next wave of fitness activities will feature systems like Pilates, yoga and tai chi, which are considered core therapies. These programs emphasize the mind, body, spirit and emotional needs of the client.
The new PFS (Personal Fitness Assessment) is just such a tool. New behavioral research indicates that the most effective exercisers are those who understand themselves, both their strengths and weaknesses, so they can develop strategies to meet the demands of their fitness program. If you have a hard time getting motivated to exercise or determining what exercise program is right for you (or a client), you may want to try the new PFS personality assessment program. It is designed to give you insight into what motivates, frustrates, and helps you get the most out of a workout. Another professional consideration for today's massage therapist would be to consider becoming a yoga or Pilates instructor. It would be an excellent synthesis of two languages that help to re-educate and re-align the body though a mind-body-spirit connection -- helping make you that much more employable.
The last important quality about movement in the context of the third domain is the actual process of how a client moves from one space to another in your spa. The layout of the spa should be simple and easy to navigate. From reception, to locker room, to waiting areas, to the actual treatment room(s), gentle and easy client movement is critical to a good spa experience. It is all about flow. The third element dovetails here with environment, climate and touch. People get nervous and stressed if they do not know where to go. If possible, it is still best to escort a client to the next treatment.
Good signage, repeated directions, and clear instructions regarding how clients get on and off the table, especially on wet tables where the client is more vulnerable, are all essential to creating a great spa experience. From the minute they walk through the door, you are taking your clients on a journey. Make each step count and be memorable. Please feel free to contact me! Your voice is important.
Click here for previous articles by Robin Zill, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.