resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
April, 2002, Vol. 02, Issue 04
The Third Element of the Great Spa Conversation: Movement
By Robin Zill, LMT
ISPA (the International Spa Association) recognized the importance of exercise and fitness from the beginning: it was originally named the International Spa and Fitness Association.In fact, many of the harbinger consultants and creators of the spa industry have a strong fitness background. This third element is defined as vitality and energy through movement, exercise, stretching and fitness. It includes movement of all forms: aerobic and cardiovascular exercise; dance; yoga; walking meditation; and client movement within the spa space.
The health and fitness boom of the '90s dominated the lifestyles of many in the U.S. and abroad. The desire to live a happier and healthier life wove itself into the American dream. The rise in the popularity of aerobics and other relatively high-impact exercise programs mirrored this passion. Many destination spas adapted their philosophies in kind, changing from spas with an emphasis on weight management to lifestyle spas with a strong emphasis on fitness. It became obvious that the problem with overweight America was not just a matter of counting calories. The real culprit was stress. This became the motivating drive and market niche that would give the spa industry its explosive growth.
Deby Harper of Fitness Company, a pioneer in the fitness movement, articulates this concept well. She says it is not necessarily how much we eat or even exercise that allows us to keep our desired body weight. After all, why do some of us retain weight while others stay slim, regardless of our diet or exercise? According to Harper, our brain prescribes a powerful chemical called cortisol when stressed. In response to cortisol, the body takes action:
These responses to stress are rooted deep in our genes, according to Dr. Robert Eliot, co-founder of the Institute of Stress Medicine in Jackson Hole, Wyoming. Our bodies are designed to react to stress as a survival strategy. Our daily stress triggers are sometimes rooted in emotional and mental challenges - conflicts that can be abstract. Paying the bills, professional competition, relationship issues, and raising children all add to our stress. Although it may seem like a good idea to wrestle your boss down to the ground if you disagree with him/her, it is no longer socially acceptable. Exercise is a better outlet for this physical expression. Not only does it give us a release, it gives us the added benefits of increased endorphins, a natural mood elevator.
Many of us in the massage industry (at least the "older/wiser" generation) would not be considered fanatics about our weight and looks. But as we age, the desire to age gracefully with less pain becomes more and more appealing. We recognize the need to stay healthy, fit, and productive as well as be role models for our clients. A 2001 ISPA study by Cox Consulting points out that 88% of spa goers get a massage, and 56% participate in some type of fitness or sports activity.
From bungi jumping to wall climbing, water yoga, kickboxing, hiking and even tap dancing, spas are leading the way in bringing exercise and movement to their customers. Spas are on the cutting edge of new trends for exercise and movement. ISPA embraced this new trend by identifying a new type of spa membership: the club spa. A club spa is defined as a company that operates a facility whose primary purpose is fitness, but that offers a variety of professionally administered spa services on a day-use basis. This category is rising quickly: according to the ISPA Spa Industry Study (August 2000), there are 423 club spas in the United States. Together, club spas average 12.1 million visits per year, which places club spas between day spas and resort/hotel spas in ranking of total visitors.
The club spa has some unique characteristics. Like the day spa, clients come in on a regular basis and are community-based. Multi-use rooms that provide a variety of massage, spa body and facial services have proven to be very effective and profitable. With a built-in consumer base to draw from, spa services can be test marketed and catered directly to the needs of the membership. ISPA Executive Director Lynne McNees comments:
Usually, salon services are not a requirement, but can be found in the larger club spa. Just as the day spa industry boomed, I believe we can expect the same to happen for the club spa.
Our market is changing at a fast pace. New terminology and new concepts are needed to meet the needs of our market and new integrated health paradigm. Futurists now project that 50% of the population will be over the age of 50 by the year 2005. Debra Smith, from Smith Club and Spa Specialists, predicts that more than ever, fitness and new movement therapies that emphasize balance and integration will be woven into the spa experience. People do not want to risk injury; they want to build stability and strength. Consequently, the next wave of fitness activities will feature systems like Pilates, yoga and tai chi, which are considered core therapies. These programs emphasize the mind, body, spirit and emotional needs of the client.
The new PFS (Personal Fitness Assessment) is just such a tool. New behavioral research indicates that the most effective exercisers are those who understand themselves, both their strengths and weaknesses, so they can develop strategies to meet the demands of their fitness program. If you have a hard time getting motivated to exercise or determining what exercise program is right for you (or a client), you may want to try the new PFS personality assessment program. It is designed to give you insight into what motivates, frustrates, and helps you get the most out of a workout. Another professional consideration for today's massage therapist would be to consider becoming a yoga or Pilates instructor. It would be an excellent synthesis of two languages that help to re-educate and re-align the body though a mind-body-spirit connection -- helping make you that much more employable.
The last important quality about movement in the context of the third domain is the actual process of how a client moves from one space to another in your spa. The layout of the spa should be simple and easy to navigate. From reception, to locker room, to waiting areas, to the actual treatment room(s), gentle and easy client movement is critical to a good spa experience. It is all about flow. The third element dovetails here with environment, climate and touch. People get nervous and stressed if they do not know where to go. If possible, it is still best to escort a client to the next treatment.
Good signage, repeated directions, and clear instructions regarding how clients get on and off the table, especially on wet tables where the client is more vulnerable, are all essential to creating a great spa experience. From the minute they walk through the door, you are taking your clients on a journey. Make each step count and be memorable. Please feel free to contact me! Your voice is important.
Click here for previous articles by Robin Zill, LMT.
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