Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
April, 2002, Vol. 02, Issue 04
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
You've done it! You've moved into management! It's a bigger step than you thought it would be, right? And yet it happened incredibly fast.That's the way the spa industry is moving these days. People who show promise are moving quickly to fill the many openings in spa management created by the proliferation of facilities being built. You're riding the wave of a phenomenon. Now you've just got to be careful not to fall off.
OK, now that you've made your choice, there are certain guidelines you can follow that, in my opinion, will make it possible for you to not blow a gasket and run screaming back into the ranks of full time, hands-on massage therapists. That's exactly what happens to many therapists who try working in spa management, because the job is so incredibly different than the one they're used to, with so many unique challenges and potential frustrations.
I don't mean to depress you, but rather to make this decision of yours real, as it's a decision that I made myself several years ago. It's only been a few days, but the initial celebration of your promotion is already over, and now it's time to get down to work.
It's good that you're still going to be working hands-on as a therapist at least half of the time. This will keep you immersed in the work you love while you get your feet wet in the new world of management. In the meantime, here are four guidelines I followed as I transitioned into supervisory/managerial roles in the spa world. I hope they provide some help for you, too.
As you move up in any organization, you're going to need to form relationships with people in many different fields. While you were strictly a therapist, it was easiest probably to make friends with other therapists, plus receptionists, guests coordinators, and others you came into direct contact with. But as a manager, things are going to be different... or at least they should be.
I heard a story once about the CEO of a large corporation who knew the name of everybody there, including the janitors. When I took my first managerial position at a spa, I made it a point to do the same thing, even though it might have been a little premature on my part (I never did become the CEO). Something wonderful happened, though, when I took on that CEO's mentality. As I made it a point to talk with and get to know everyone in every department, people started respecting me, and I quickly figured out that respect breeds respect.
I also was quick to figure out that people who respect you are much more willing to do what you'd like them to do when the time comes to get something done, which leads me to the next point. I believe it's a good idea to be ready to do absolutely anything that becomes necessary to do in the course of your work and the overall spa's operations.
Be Willing to Do Everything
What I mean by this is that you should be ready to get down on your knees and scrub the tiles, clean up in the bathrooms and drill holes through drywall with a ¼th inch bit. If the people who work for you and with you see that you don't hold yourself above anything or anyone, they will not feel shamed when you ask them to do the same thing.
Some managers will disagree with me on this point, thinking that it's better to retain a respectful distance from the staff, and you can take my words with a grain of salt, Lou, but over the years it's worked for me really well. There will always be times when you can get dressed up in a professional suit, sit in a board room and command the respect you deserve for the opinions and insights you've gained through your hands-on work. But don't put the cart before the horse. It's better to get your hands dirty first, then explain how to dig the hole.
What you're going to find in your new position, almost immediately, is that you have a long list of new tasks to accomplish. Whereas your therapist's responsibilities included 1.) showing up;and 2.) performing a good service, now suddenly you're flooded with a lot of options as to how you're going to fill your hours and days when you're not in the treatment room.
My advice here is to set up some priorities as fast as you can. You'll discover what these priorities are quickly, as they present themselves to you on a daily basis. Grapple with the toughest issues first, spending time to work your way entirely through the problem.
With any luck, you can automate the procedure that needs attention, so it won't require so much of your attention in the future. I've done that with payroll systems on the computer, for example, and it's worked great. After you master one area, check it off on your list (you do keep a written list, right?), and more on to the next item.
You Are, After All, the Boss
Finally, Lou, you've got to remember that, even though you were a rank-and-file therapist just last week, now you're the supervisor of the whole spa body treatments department, reporting to the spa director. You have greater responsibilities and greater concerns. You deserve the recognition of the people around you because you've stepped into this position. It's a position recognized by everyone in the scenario - Spa Treatment Supervisor.
Sounds good, doesn't it? Now you have to go out and earn the respect the title demands. I can't wait to hear how it goes!
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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