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Massage Today
April, 2002, Vol. 02, Issue 04

Spa Trends Revealed in ISPA's Latest User Surveys

By Editorial Staff

The International Spa Association recently released findings from three studies on the spa industry: The Day Spa User Study, the Destination Spa User Study, and the Resort/Hotel Spa User Study.

ISPA commissioned Cox Consulting to perform the studies; data were collected by way of more than 400 telephone interviews conducted from July 24 - September 1, 2001.

Study participants consisted of U.S. residents who had received a facial, massage or other bodywork treatment at a day spa, destination spa or resort/hotel spa in the previous 18 months. The studies focused on user demographics; usage habits; selection factors; treatments/activities; and retail purchasing at the three different types of spas. Some of the major findings are listed below:

  • The majority of spa users in the studies were married; college graduates or higher; and employed full-time, with an average income of $96,000 - $125,000. Average age of the typical spa user ranged from 41-45 years.
  • Spa treatments and spa atmosphere/surroundings were the most important considerations when choosing a spa.
  • Most respondents said they planned to visit a spa in the next year or so.

This is the third set of studies conducted for ISPA. Previous nationwide studies included the American Spa-Goer Survey (1999), which examined attitudes and habits of Americans who reported visiting a spa in the previous year; and the 2000 Spa Industry Study, a comprehensive evaluation of the U.S. and Canadian spa industry.


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