Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
April, 2002, Vol. 02, Issue 04
We Get Letters & E-Mail
In Defense of AMTA-MERT
This is in reply to Karen E. Murray's letter to the editor in the December 2001 issue of Massage Today. I was privileged to work at ground zero as a Massage Emergency Response Team (MERT) responder, and felt compelled to write.(Editor's note: The complete text of Ms. Murray's letter was included in our "Helping Hands: More Stories from the Relief Efforts" article, available on line at www.massagetoday.com/archives/2001/12/01.html.)
After my experiences as a MERT member, I would be reluctant to respond to a disaster in any other way. As a trained responder, I know how to work at a disaster site without becoming part of the problem. A strict chain of command must be followed to keep everyone safe. There are considerations when working on rescue personnel in a disaster situation that are very different from the caring for the people we see in our everyday practices, and therapists need to be aware of these considerations to keep the rescuers safe. Insurance is another important consideration when going into a dangerous environment to work, even if you are volunteering your services.
Would you consider approaching the FBI and offering to assist in its investigation, then be insulted when you were turned away? Even if you were a former FBI agent, or had training in investigation techniques, you would be politely (or not so politely) dismissed. The FBI doesn't take people who show up with claims of experience, and a reasonable person would not even expect it. Neither does MERT. An organization must protect itself and those for whom it is responsible. That is why structure is in place to prevent major problems. You were likely asked if you were an AMTA member because training sessions were set up to train as many responders as possible.
You would have been invited to apply. There are considerations as to where one gets one's liability insurance, besides a few extra dollars in cost. Consider that now, and you will be ready to respond the next time (hopefully never!) something horrible happens.
As far as the perceived curtness of the person you spoke to, I can tell you firsthand that everyone involved in MERT deserves praise, not criticism. We got very little sleep, coughed for days or weeks after each trip, and sacrificed hundreds to thousands of dollars in lost income. The organizers worked almost around the clock, and of course, a few mistakes were made. They did an amazing job with the impossible task of keeping track of their own. It is just too much to expect them to keep track of everyone else.
Your heart was in the right place, but no one can just walk into a federal crime scene because they have a generous spirit. That is just reality. I am glad that there were massage therapists working in the area around ground zero, taking care of those that did not have ground zero access. I also am extremely grateful to AMTA's MERT, and the opportunity to safely attend to the needs of the many men and women who barely left ground zero for days or weeks in September and October. It was a life-changing experience, and I would do it again in a heartbeat.
Monique Trahan, LMT
"Another venue for people of diverse backgrounds to communicate ideas"
Hi, I'm a state-registered, nationally certified massage therapist from Wisconsin. I'm also a member of the AMTA. I'm a little behind the times, but I'm just passing on my opinion of Massage Today.
I like the paper. I don't read all of the columns, but I read most of them. I like the idea that there is another venue for people of diverse backgrounds to communicate ideas to each other. I like the idea that this paper "hits." I like that it receives contributions by professionals who are members of various massage trade organizations; professionals who don't belong to any massage organization; and even members of different health care professions.
I look forward to future editions!
"I encourage others to learn this marvelous art..."
My name is Dorothy Montrose, but my friends call me "Dee Dee." In 1993, I received my massage training in Palm Desert, California, under the direction of Ramona Moody French and her staff at Desert Resort School of Somatherapy. I have been self-employed in the field of massage therapy since that time.
I enjoy my work and am very grateful to Janice, the first therapist I received a massage from when I lay paralyzed in the hospital. (I broke my neck in a severe auto accident in 1986 and was told I would be a quadriplegic the rest of my life. Janice didn't give up on me, and I am 98% recovered today). I believe I owe it to the massage profession to give back as much as I can.
Massage therapy gave me hope and courage to keep trying after the doctors had given up on me! I am devoted to my profession and encourage others to learn this marvelous art of alternative medical care.
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