Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
April, 2002, Vol. 02, Issue 04
Massage Education Failing, Part II
By Ralph Stephens, BS, LMT, NCTMB
Editor's note: Part I of this article appeared in the March 2002 issue. The article is available on line at www.massagetoday.com/archives/2002/03/13.html.
Since last month's column, hundreds more poorly trained massage therapists and bodyworkers have graduated from lousy schools and are struggling to create a practice.Thousands of people seeking help from massage therapy and bodywork will not find it because of the ever-increasing number of incompetent, inadequately trained practitioners.
More horror stories about sub-standard schools are pouring in: programs issuing 1,000-hour certificates but only providing 350 hours of training; continuing education providers reporting appallingly poor basic skills and vocabulary in practicing therapists. It is embarrassing when I am confronted by an individual like the shuttle driver who took me to the airport recently. She grew up getting massage from osteopaths (now a lost art). She has been trying to find a decent massage therapist for years. Of the last two she tried, one just rubbed some oil around, and the other made her sore for three days. Both were working in chiropractic offices. She said she has given up finding a decent massage and now just gets chiropractic. This is the backlash that is going to sweep over our profession if something isn't done soon about the state of our training system.
But what about the National Certification Exam for Therapeutic Massage and Bodywork (NCETMB)? Doesn't it guarantee competency, at least in the states in which it is administered? I live in one of those states. No! The NCETMB does not weed out incompetent therapists. It is a lowest-common-denominator system. It promotes mediocrity. It surveys the profession to get the basis for the exam. So, 50% or more of the people it surveys received lousy education and know little about massage. How do they fill in the surveys regarding what entry-level knowledge is essential? Most of them do not even know what they don't know The exam will continue to sink to the lowest common denominator and allow those with substandard education to become the norm. Its pass rate (over 90%) indicates that it is not a substantial filter.
Schools teach the test to make sure their graduates pass. Lousy schools do nothing but teach the test. No hands-on skills are required to pass the exam. No patient skills are required. All that is required are some short-term memorization of intellectual knowledge. This does not guarantee competency, and it most certainly does not set any standard of excellence.
Unfortunately, the NCETMB is the only "legally defensible" exam we have. State boards are almost forced to use it. I have supported and defended the exam over the years. I am sad to say I do not see any alternative available at this time, so I continue to support it. It is probably better than having no exam at all. However, as part of this discussion, I must point out the nature of the beast. The NCETMB is part of the problem of substandard education in our profession. It must be changed in some way, or it will be part of the downfall of our profession.
But what about research? If we can just validate our procedures and prove that massage is effective, won't that bring respect and creditability to the profession? Of course not -- it will just create further backlash, in that the majority of massage therapists and bodyworkers are incapable of reading a study and duplicating its results.
All those who promote research to validate massage should realize that if they prove something that the majority of the therapists cannot accomplish, their beloved research effectively becomes invalid and a waste of time and money. Further, instead of promoting massage and bodywork, it will cause a huge backlash against it. For example, if someone proves that massage therapy reduces acute low back pain, the public will go in search of such relief.
How many therapists will they have to visit before finding one competent enough to get the result predicted? Probably a dozen or so. How many will the public try? Probably one. What are the odds of them getting help? Less than 50%. What will they tell their friends about massage? They'll tell them that massage doesn't work. Will their friends try massage, after hearing that rave review? Probably not. How many people will a physician refer based on a study that claims to prove that massage will help with carpal tunnel syndrome? One, maybe two. If they do not get the reported results, not only will the physician not refer to massage therapists for carpal tunnel, he/she will probably will not refer to massage for anything. Research results cannot be duplicated in the hands of inadequately trained practioners.
Those who cry for research the loudest (who usually just happen to be researchers), should redirect their efforts toward improving the quality of education in this profession before they destroy it with their good intentions.
I want to emphasize that there are many great schools turning out well-trained, highly competent practitioners. These school operators see the degradation that is occurring in the education area of our profession. I know they are very concerned about substandard schools. We must find a way to eliminate substandard training programs without punishing excellent schools in the process.
Our profession fell into its darkest age in the 1940s because of incompetent schools. This dark age lasted for almost 40 years, during which time the majority of the public associated most massage with prostitution. Will history repeat itself? It usually does. So, shall we be relegated to the bath houses of an increasingly sexual society? Shall we again split into two groups, some of us becoming medical practitioners under the thumb of the allopaths as slave labor in the PT rooms, and the rest labeled as "sensuality workers"?
Let me guess - you don't like these options, do you? Neither do I. We will have to put on our thinking caps and figure a way out of this, and very soon. It will have to be done by the profession, that's you and me and thousands like us working together. Let the dialogue begin. Let it swell to a thunderous roar!
Tune in next month to learn how government and regulation are another part of the problem, not the solution.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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