Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
April, 2002, Vol. 02, Issue 04
Olympic Research Projects Focus on Form, Function
By Editorial Staff
Nine research projects were conducted in a joint venture by the International Olympic Committee (IOC) and Pfizer, a research-based pharmaceutical company, during last month's Winter Olympics in Salt Lake City, Utah.The research studies focused on health, nutrition and biomechanics, with specific projects tailored to investigate the following:
Health and Nutrition: Anorexia and low body weight in ski jumping; nutrition issues and inadequate diet during preparation for the Games by speedskaters, skiers and bobsledders; and prevalence of menstrual dysfunction in elite athletes preparing for the Games.
Biomechanics: Pacing patterns in speedskating; Klapskate hinge position in speedskating; quadruple revolutions in figureskating jumps; double and triple twists in figureskating; success in competitive figrureskating performances; and flight trajectories and takeoff characteristics of ski jumpers.
The sponsors of the research projects hope that results from these nine studies will provide valuable data to health care professionals, athletes and the public regarding injury prevention and natural performance improvement.
National Board Certifies 50,000th Practitioner
The National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) reached a milestone recently by certifying its 50,000th practitioner.
To obtain national certification, massage therapists must complete a minimum of 500 in-class hours of education and training, pass the National Certification Exam (NCE), and pledge to follow the NCBTMB's Code of Ethics and Standards of Practice.
Commenting on the milestone, NCBTMB Executive Director Christine Niero, PhD, said: "Massage therapy is one of the fastest growing segments of alternative medicine, and with this comes an increased demand for qualified practitioners... as more Americans come to understand the benefits of massage therapy and bodywork, it is increasingly important to have a certification body that provides consumers and employers with a national standard."
Another Benefit of Massage
In November of 2001, the American Legion, Post 291 in Costa Mesa, California received a check for $1,000 from the American Institute of Massage Therapy. Instructor and Chancellor Dr. M.K. Hungerford and her students provided 15-minute massages for $5 to raise money for the disaster victims of the September 11th attack on the World Trade Center in New York City.
Overall, the combined effort raised $16,000; the money will be sent to the families of the New York City firemen who gave their lives trying to save lives on that horrific day.
Students from Phoenix Therapeutic Massage College (PTMC) made a trip to London, England recently to study massage therapy at the London School of Massage and the U.K. College of Complementary Health Studies. As part of their experience, the 21 students were given the opportunity to provide massage to the staff of St. Charles Hospital in London.
As part of this unique exchange program, 12 students from London visited Phoenix to study neuromuscular massage, hot rock therapy and other massage techniques at PTMC. To find out about the next exchange opportunity, contact PTMC at (480) 945-9461.
Insurance Plans Continue to Include Massage as Discount Option
Another sign of the growing acceptance of massage and other complementary and alternative therapies comes from the South, where Blue Cross/Blue Shield of Florida (BCBSF) recently introduced a discount program for a variety of services, including massage therapy, chiropractic and acupuncture. The program, called "Blue Complements," also includes discounts on vitamins and minerals, herbal supplements, and books and videos relating to health and wellness.
This continuing trend has sparked widespread debate within the massage profession in recent months. Supporters of the trend believe that making massage therapy accessible to the public through health insurance will expand the profession and bring its benefits to a wider audience; opponents claim that such programs discount massage therapists' services and bring unnecessary organizational control to the massage experience.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.