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How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
April, 2002, Vol. 02, Issue 04
Landing on the Edge
By Keith Eric Grant, PhD, NCTMB
We all have pivotal times in life when we strive toward achievement and then, whatever the result, must regroup and move ahead to the next step. We often can't control the results or even our own exact input. What we can choose is our preparation, focus, and attitude. In the recent Olympics, there were stories in which such choices were compressed into the span of seconds.
Despite competing at the limits of their physical skill, there are times for elite athletes when their mental focus and physical coordination come together in striking fashion. Figure skater Sarah Hughes had started out her long performance in fourth place, seemingly out of the medal competition. Not having to hold onto a medal position, she was able to focus entirely on her performance. "I didn't want to skate for a gold medal," she said. "I went out and had a great time. I said, 'This is the Olympics. I want to do the best.' " What she created was a technically flawless performance that radiated a poise and joy of life that brought her the gold medal.
Norwegian skier Kjetil Andre Aamodt finessed the difficult course set for the men's Super-G, a course on which many of his competitors missed a gate and didn't finish. Whether it was the combination of experience and strength or just the right timing of practice and training, on that crisp bright morning in the Wasatch Mountains, it all came together for him.
These two stories are about entering flow, a term Mihaly Csikszentmihalyi uses to describe a state of focus and ease obtained "when a person's skills are fully involved in overcoming a challenge that is just about manageable":
Accepting the Risk of Failure
Using duct tape to bind together a broken boot buckle for his final race, snowboarder Chris Klug persevered and won the bronze medal in parallel giant slalom. Glad simply to be alive, liver transplant survivor Klug didn't have time to replace the snapped buckle in the interval between his two runs. At the starting gate, he felt the looseness in the boot, and briefly wondered if he could make it down the hill. "I just said, 'To heck with it,'" Klug said. "If this thing's going to work out, it's going to work out. If not, so be it. I just made the best of it."
Eric Bergoust, the defending Olympic gold medalist in freestyle aerials, engaged the risks to spectacularly win or lose, getting the latter when he was unable to hold the landing of a stunningly aerobatic high-speed jump. "I'm glad I didn't go out there and go conservative and finish fourth," he said. "I wanted to get the gold or last, and I got last." Within any "at the edge" accomplishment, there is both the opportunity for success and the risk of failure. Being unwilling to accept the risk of failure can be the greatest obstacle to success.3
Persevering with Tenacity
Brian Shimer, a five-time Olympian, finally won a bronze medal as the driver of one of tw o U.S. four-man bobsled teams, ending a 46-year medal drought in the event for the U.S. Bothered by creaky knees and calf injuries, Shimer almost didn't get to compete. "I did it on my last run in my last Olympics", said Shimer. This is a fairy-tale ending. Who doesn't like that?"
Croatian Janica Kostelic became a World Cup phenomenon in 1999 when she won two consecutive events. Later that season, she injured her right knee so severely that it was uncertain whether she would ever ski competitively again. In Salt Lake City, she set a record for the most alpine medals (four) ever won during a single Olympics.
Both Shimer and Kostelic succeeded through their tenacity against disappointment and physical obstacles.
Accepting Transitions with Grace
Whether we gain our goals or fall short of them, there is an art to letting go and moving on. All competitors eventually face the challenge of becoming ex-competitors. It can be harder to escape our spectacular successes than to leave behind our disappointments; harder to conceive of something new that seems as satisfying. Yet, deep within us, there is always the ability to find new challenges and to extend our connections and capabilities.
There comes a time, whether in starting a new practice, teaching a class, or just in beginning the next massage, that we must bring together our experience, accept the risks of performance, and tenaciously seek the zone of flow. Every massage has a beginning and an ending. For me, each new massage has that element of standing in the sunlight at the top of a hill, watching the snow sparkle before me. One last centering breath, and it's time to commit to my unconsciously stored practice and experience, landing on my edges as they carve the unknown slope.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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