Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
April, 2002, Vol. 02, Issue 04
Landing on the Edge
By Keith Eric Grant, PhD, NCTMB
We all have pivotal times in life when we strive toward achievement and then, whatever the result, must regroup and move ahead to the next step. We often can't control the results or even our own exact input. What we can choose is our preparation, focus, and attitude. In the recent Olympics, there were stories in which such choices were compressed into the span of seconds.
Despite competing at the limits of their physical skill, there are times for elite athletes when their mental focus and physical coordination come together in striking fashion. Figure skater Sarah Hughes had started out her long performance in fourth place, seemingly out of the medal competition. Not having to hold onto a medal position, she was able to focus entirely on her performance. "I didn't want to skate for a gold medal," she said. "I went out and had a great time. I said, 'This is the Olympics. I want to do the best.' " What she created was a technically flawless performance that radiated a poise and joy of life that brought her the gold medal.
Norwegian skier Kjetil Andre Aamodt finessed the difficult course set for the men's Super-G, a course on which many of his competitors missed a gate and didn't finish. Whether it was the combination of experience and strength or just the right timing of practice and training, on that crisp bright morning in the Wasatch Mountains, it all came together for him.
These two stories are about entering flow, a term Mihaly Csikszentmihalyi uses to describe a state of focus and ease obtained "when a person's skills are fully involved in overcoming a challenge that is just about manageable":
Accepting the Risk of Failure
Using duct tape to bind together a broken boot buckle for his final race, snowboarder Chris Klug persevered and won the bronze medal in parallel giant slalom. Glad simply to be alive, liver transplant survivor Klug didn't have time to replace the snapped buckle in the interval between his two runs. At the starting gate, he felt the looseness in the boot, and briefly wondered if he could make it down the hill. "I just said, 'To heck with it,'" Klug said. "If this thing's going to work out, it's going to work out. If not, so be it. I just made the best of it."
Eric Bergoust, the defending Olympic gold medalist in freestyle aerials, engaged the risks to spectacularly win or lose, getting the latter when he was unable to hold the landing of a stunningly aerobatic high-speed jump. "I'm glad I didn't go out there and go conservative and finish fourth," he said. "I wanted to get the gold or last, and I got last." Within any "at the edge" accomplishment, there is both the opportunity for success and the risk of failure. Being unwilling to accept the risk of failure can be the greatest obstacle to success.3
Persevering with Tenacity
Brian Shimer, a five-time Olympian, finally won a bronze medal as the driver of one of tw o U.S. four-man bobsled teams, ending a 46-year medal drought in the event for the U.S. Bothered by creaky knees and calf injuries, Shimer almost didn't get to compete. "I did it on my last run in my last Olympics", said Shimer. This is a fairy-tale ending. Who doesn't like that?"
Croatian Janica Kostelic became a World Cup phenomenon in 1999 when she won two consecutive events. Later that season, she injured her right knee so severely that it was uncertain whether she would ever ski competitively again. In Salt Lake City, she set a record for the most alpine medals (four) ever won during a single Olympics.
Both Shimer and Kostelic succeeded through their tenacity against disappointment and physical obstacles.
Accepting Transitions with Grace
Whether we gain our goals or fall short of them, there is an art to letting go and moving on. All competitors eventually face the challenge of becoming ex-competitors. It can be harder to escape our spectacular successes than to leave behind our disappointments; harder to conceive of something new that seems as satisfying. Yet, deep within us, there is always the ability to find new challenges and to extend our connections and capabilities.
There comes a time, whether in starting a new practice, teaching a class, or just in beginning the next massage, that we must bring together our experience, accept the risks of performance, and tenaciously seek the zone of flow. Every massage has a beginning and an ending. For me, each new massage has that element of standing in the sunlight at the top of a hill, watching the snow sparkle before me. One last centering breath, and it's time to commit to my unconsciously stored practice and experience, landing on my edges as they carve the unknown slope.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.